Pam Moore

SEPTEMBER 9, 2020

Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. Hopefully you make the cut! :).

Conversation 78

Conversation Template Templates Marketing 78

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time. Dynamic Signal.

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Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. It does exactly as the name suggests, which is making it easy for employees to support their employers’ content distribution efforts – while positioning themselves as industry thought leaders at the same time. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

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B2B Social Media Hashtag Press Release 137

Buzz Marketing for Technology

JUNE 27, 2008

enterprise software. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - A Webcast with McGraw-Hill/Platts and the Industry Analysts at Outsell - June 17 at 11 a.m. FAST White Paper. Find out more and download the paper today. Software Abstractions.

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Writtent Blog

FEBRUARY 20, 2014

We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. If you’re in a price-sensitive industry and offer better rates than your competitors, why not cut down your prospects’ research by creating a quick chart that shows how you stack up against the others?

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Writtent Blog

JULY 18, 2013

Way back in 1998, Communications Professor Mitchell Stephens predicted the rise of images and video, writing “moving images use our senses more effectively than do black lines of type, stacked on white papers.” To inspire your efforts, we’ve curated recommendations from 13 of the brightest minds in the industry: 1.

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Content Marketing Meme Hubspot 95

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. White Horse does more chunky content like white papers and Webinars. The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate. White papers. Same with MLT Creative.

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Content Marketing Cost Metrics 131

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

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B2B Survey ROI Metrics 144

Sprout Social

JULY 20, 2016

For instance, it wouldn’t make sense to contact the CEO of an enterprise-sized company to pitch your payroll software. You can target your posts by company size, industry, location and more. They also have groups for specific industries. However, LinkedIn Ads may be a better option for B2B companies.

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LinkedIn Groups Groups B2B 40

Oktopost

DECEMBER 31, 2019

When a mission-critical deal is on the line, B2B sales can be more like negotiating a strategic partnership (or romantic relationship) than merely persuading someone to buy a product. It can be obtained from data tracking software that tracks user engagement on your own properties (such as Google Analytics, Mixpanel, Appsflyer, etc.).

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Data B2B Process Aggregator 120

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

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B2B Trends Analysis Marketing 293

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Research: B2B Buyers Want Content by Social Marketing Forum.

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Content Tips Marketing B2B 223

Convince & Convert

APRIL 28, 2010

Also, although manual, you could pay attention to with what software your fans are posting to your Facebook fan page. I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Webbiquity SMM

DECEMBER 1, 2015

Pursuing the industry influencers with the largest follower counts may not be the best strategy. Real estate has (by far) the lowest level of engagement (one “share” for every 19 social posts), followed by marketing services and software/tech. They place the least value on white papers and ebooks. Think small.

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Social Media Social Networking Real Estate CPC 100

Convince & Convert

OCTOBER 22, 2013

Down the line, we also look at the number of assisted conversions the content contributed to our software Free Trial conversion funnel. This varies by industry, but in our industry we find we need to update our “big” content pieces every 2-3 years. Soap and fabric softener bored him rigid so he jumped ship to specialise in B2B.

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Strategy BuzzStream Content Brands 152

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. It doesn’t matter what industry you’re in. We have taken baby step mostly focused on WEB, Blog, forums in the industry etc. Those type of comments are why I do it.

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Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MARCH 1, 2012

There are really no experts in this industry. Instead of Jim the author and super cool guy, pretend you’re Jim the Social Media Manager at a software company or a brand. Eric: We’re a B2B software company. Chad: It’s really a mix, from B2B to B2C. Eric: I suppose. Yes, you can say that.

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Social Media Hubspot Software Hosting 142

Sprout Social

APRIL 8, 2021

But where do you start and what type of content should you create for B2B content marketing? Understand your B2B audience. The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. One important point for a B2B persona is to identify the individual buyer’s job position.

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B2B Content Case Study Marketing 125

SalesChoice

JANUARY 19, 2017

Sales Productivity of B2B Sales professionals is plummeting and some futurists are now warning that B2B Sales professionals will die out in less than 30 years; 2.) An executive decision was made that any opportunities that SalesChoice classified as a C were not allocated out a B2B budget or to be pursued. Source: [link] ).

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Patterns B2B Analytics Data 22

Webbiquity SMM

FEBRUARY 17, 2013

Streaming information may very well have a place in your quest, but your decision process will almost certainly include search engines, blogs, industry news sites, industry analyst websites, blogs, and ultimately—once you are down to your short list (if not before)—vendor websites. I suspect John does too.

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Engineering iPad B2B SEO 193

Webbiquity SMM

JUNE 8, 2011

Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. Links to analyst (industry and/or financial) research and coverage. • . • Story ideas (again, thoughtful ones). Upcoming events / sponsorships / speaking engagements (with speaker bios included).

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