Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Webbiquity SMM

JANUARY 31, 2019

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals.

Social Media 186

Social Media Analysis Sentiment Comparison 186

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

Social Media 166

Social Media Marketing Hashtag Campaign 166

Oktopost

NOVEMBER 3, 2020

But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. . Why use B2B email marketing this holiday season? Forward-thinking businesses have been tapping into end-of-year B2B marketing for many years. Plan ahead. Get personal.

B2B 125

B2B Examples Discount Campaign 125

Oktopost

APRIL 2, 2020

Social media marketing analytics is big business. It’s projected to grow by almost $9.4 Helping people make sense of the data that social media managers (SMM) have access to is no easy feat. Luckily, for those struggling with this, a good social media reporting strategy can help you make sense of all this.

Report 126

Report Social Media Tools ROI 126

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. Sprout removes the curtain of mystery between all teams that touch social media.

Atlassian 97

Atlassian ROI Social Media Collaboration 97

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I sproutsocial.

Social Media Management 99

Social Media Management Social Media Tips Skills 99

Ignite Social Media

AUGUST 19, 2019

We are proud to announce that Ignite Social Media was named a top social media marketing agency by Agency Spotter! Ignite made the Top 20 Social Media Marketing Agencies report this summer. Top Social Media Marketing Agency Criteria. Insight on the Winning Social Media Marketing?

Social Media 72

Social Media Case Study Marketing B2B 72

SocialFish

FEBRUARY 9, 2011

I’m honored to have been asked to provide some answers to the following questions for B2B Blogging Trends , a white paper produced by Tony Karrer and Tom Pick, the guys behind the great social media for business site Social Media Informer : What do you see as key trends in B2B Blogging for 2011?

B2B 182

B2B Trends Project Course 182

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1.

Social Media 95

Social Media How To Marketing Price 95

Social Media Strategies Summit

AUGUST 10, 2023

To help you do better influencer marketing , we’ve rounded up 10 of the top influencer marketing campaigns from brands across multiple industries, including: B2B technology Consumer goods Food and drink Nonprofit organizations Health and fitness 1. But that was only phase #1 of the campaign.

Influencer 184

Influencer Campaign Marketing B2B 184

Oktopost

SEPTEMBER 28, 2023

Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. Here’s the solution: harnessing social media engagement insights. But why is this so important?

Social Media 62

Social Media How To B2B Team 62

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Social Media Marketing

MARCH 1, 2010

The study, conducted by Business.com , finds that that four of the top five most effective social media tactics for engaging small business decision makers do not require significant IT investment or involvement. Guest post by Ben Hanna, VP of Marketing for Business.com, the Web’s leading portal for business owners.

B2B 159

B2B Study Social Media Small Business 159

Buzz Marketing for Technology

JANUARY 7, 2010

This gave birth to a whole industry centered on optimizing search results for a given term. For B2C or B2B Marketers this was a huge revolution. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Tweet This! Share this on Reddit.

B2B 277

B2B LinkedIn Marketing StumbleUpon 277

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. And their social media game is tight.

Data 139

Data Social Media Sentiment Team 139

Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . In reality, social media is the best possible place to establish a reputation for trustworthiness and expertise with both current and future customers. Connect with Your Contacts.

B2B 69

B2B Brands Tips Notification 69

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. And increasingly, people are seeing LinkedIn as the place to go for industry insights, connecting with like-minded individuals, networking, and honing their craft. Does Advocacy Posting Vary by Industry?

Trends 69

Trends LinkedIn B2B Training 69

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

Platform 113

Platform Social Media Tumblr Reddit 113

Mindjumpers

JUNE 30, 2010

As mentioned in Part 1, we at Mindjumpers have integrated the social media platform Hoist as a mean for managing social knowledge sharing and project management. Since being a social media agency it makes good sense that we work socially, also with our clients.

Social Media 189

Social Media Collaboration Project Organization 189

Sprout Social

NOVEMBER 17, 2022

Here are 20 broken down by industry to help you get inspired and improve your video strategy. Use video to carry out a social media contest. Give your engagement a boost by creating a social media contest fueled by video. Krystal is headquartered in metro Atlanta, a city known for its entertainment industry.

Types 114

Types Instagram Brands Collaboration 114

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Absolutely.

Company 124

Company B2B Loyalty Survey 124

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 149

Social Media B2B Strategy Consultant 149

Pam Moore

MAY 31, 2024

B2B Influencer Marketing Mastery: Proven Strategies for Business Leaders B2B influencer marketing is rapidly expanding, with the global market predicted to grow from $21 billion in 2023 to $52 billion by 2028. In the fast evolving world of business-to-business (B2B) marketing, leveraging deep expertise and proven strategies is crucial.

B2B 78

B2B Influencer Marketing Collaboration 78

Writtent Blog

JUNE 5, 2013

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer. Don’t Be Like Your Competition.

Small Business 100

Small Business B2B Strategy Content 100

Ignite Social Media

JULY 27, 2020

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). Deep, Relevant B2B Audience Insights.

LinkedIn 179

LinkedIn Advertising URL Campaign 179

Waxing UnLyrical

DECEMBER 4, 2018

But with the stratospheric rise of Instagram, influencer marketing is expected to become a $10 billion industry by 2020. The popularity of influencers and influencer marketing has created a crowded industry and a landscape that has changed drastically over the last few years. So, what is influencer marketing?

Influencer 193

Influencer Trends Marketing Real Estate 193

Ignite Social Media

JULY 10, 2020

However, if you temporarily redirect from Facebook and Instagram to charities that matter to you and your team, your brand could help fund important projects during this time of change. That makes for desirable B2B targeting in particular. The post How Will Brands Invest Social Ad Budgets Pulled from the Facebook Boycott?

Brands 180

Brands Facebook LinkedIn Influencer 180

Buffer Social

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

NOVEMBER 23, 2022

With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers. From deep thought leadership to relevant memes commenting on industry insights, content is powerful. People trust who they know—a friend’s recommendation is the top reason people buy on social media. Content supporters.

LinkedIn 108

LinkedIn Tips Curation Training 108

Socialmedia.biz

FEBRUARY 18, 2021

It’s been over fifty years since the Defense Advanced Research Projects Agency (DARPA) created a packet-based system of online communication which became what we now know as the internet. How did social media drive us further apart when it was meant to connect us? Click here to download the eBook for free.

eBook 60

eBook Forums B2B Project 60

Sprout Social

NOVEMBER 2, 2021

A social media company’s social team testing a new social channel is incredibly meta. By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. original sound – Sprout Social. sproutsocial.

Strategy 110

Strategy Marketing Hashtag Influencer 110

Pam Moore

JUNE 26, 2020

Are you sick and tired of of being sick and tired of cranking out videos, blog posts, social media posts, Instagram visuals, Facebook posts, podcasts and not achieving your marketing goals or generating more leads? Do you know their attitudes toward your product, company and industry? Wish you had more customers? SoundCloud.

eBook 78

eBook Template Templates B2B 78