Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

B2B 100

B2B Adwords ROI Hubspot 100

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Guest post by Eduard Klein.

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B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

AUGUST 23, 2010

Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. .&# Share this on LinkedIn.

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ROI Social Media Vocus Metrics 193

Social Media Strategies Summit

NOVEMBER 18, 2022

So marketers may see success in building online communities through Facebook, prompting followers to share photos, take part in surveys, or join in with conversations. LinkedIn Marketing Strategy. LinkedIn has the fewest monthly active users of any platform in this guide. Analyze Your LinkedIn Audience Demographics.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. Sounds idyllic, right?

B2B 52

B2B Strategy Brands Content 52

Webbiquity SMM

OCTOBER 16, 2012

and LinkedIn is the “oldest” network, with 79% of users age 35 and older. Slashdot is almost 90% guys); LinkedIn is close to a 50-50 split; Twitter and Facebook are both about 40% male / 60% female; and women account for almost 90% of Pinterest users. 26% are on LinkedIn, 8% have a Facebook page and just 4% use Twitter.

Social Media 229

Social Media Hubspot B2B Marketing 229

Buffer Social

JUNE 16, 2016

We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Huge thank yous to all the social media managers who responded to our survey. Chelsea Hunersen , HubSpot – Creating a great content plan for the rest of June (a.k.a. the end of Q2).

Social Media 40

Social Media Social Media Management Project Marketing 40

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Employee advocacy built in.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

agora pulse

MARCH 1, 2021

A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. How to generate leads via LinkedIn. LinkedIn is where 80% of B2B leads are generated on social media,” according to Forbes. The do’s & don’ts of LinkedIn lead generation.

How To 174

How To Hashtag LinkedIn Newsletter 174

Keyhole.co

JANUARY 30, 2024

To give you an idea of how a general buyer persona should look like, here is a template by HubSpot. However, if you are a B2B company, you must prioritize LinkedIn’s wide network of industry professionals. Such surveys provide a qualitative view of your audience’s preferences so you know exactly where your efforts should be.

Social Media 59

Social Media How To Patterns Sports 59

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ). AddShoppers ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Marketing Salary Survey: Social Media Marketing by Aquent. Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Social Media Facts & Figures for B2B Sales by Inside View. How much are you worth? Yes—sort of.

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Research Social Media B2B Marketing 210

Writtent Blog

MAY 9, 2013

If you’re under the impression that inbound marketing practices are just another fleeting trend, you may be shocked to learn that the majority of marketers are actually employing inbound principles: Image Credit: HubSpot. If we had to pick a single discovery in the report that shocked us most, this would have to be it: Image Credit: HubSpot.

Trends 99

Trends Hubspot Marketing ROI 99

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Meanwhile, the same data notes that nearly three-fourths of B2B and sales leaders cite webinars as the best method for generating high-quality leads. Feature announcements.

Strategy 99

Strategy Marketing Case Study How To 99

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. 20: The Four Best Online Survey Tools. #21:

Tools 100

Tools Twitter Sample Samples 100

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. by MarketingSherpa.

Tips 176

Tips Sysomos SEO WordPress 176

Postcron

MARCH 20, 2019

Here are the top five best ways to engage your audience in 2019: Answer their top questions with interesting content: Whether you’re a B2B or B2C, your customers are online searching for a solution to their problems or an answer to their top questions. Use Facebook and LinkedIn ads with targeting to reach your target.

Engagement 90

Engagement Notification Hubspot Influencer 90

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Report 174

Report Social Media B2B GPS 174

Postcron

MARCH 20, 2019

Here are the top five best ways to engage your audience in 2019: Answer their top questions with interesting content: Whether you’re a B2B or B2C, your customers are online searching for a solution to their problems or an answer to their top questions. Use Facebook and LinkedIn ads with targeting to reach your target.

Engagement 52

Engagement Notification Hubspot Influencer 52

Webbiquity SMM

AUGUST 28, 2012

Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. B2B And A Resistance To Video Marketing by B2Bbloggers. • How much buzz do I have vs. competition/trend? • How do they feel about us vs. the competition? Quantify the biggest brand topics. You want loyalty? 29 Social Media Leaps of Faith by Heidi Cohen.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Convince & Convert

MARCH 1, 2012

Facebook is the people you used to be friends with, Twitter are the people that you are friends with, and LinkedIn, I think that’s people you want to be friends with. Eric: We’re a B2B software company. The stat of the week for Episode Number Five, I believe we’re on here, is from the recent survey from Pew.

Social Media 140

Social Media Hubspot Software Hosting 140

The Realtime Report

APRIL 24, 2024

Maybe it’s filling out a feedback survey, sharing their top takeaways on social media, scheduling a one-on-one consult with you, or registering for your next event. This could include: Email (the trusty workhorse) Social media (LinkedIn, Twitter, Facebook, Instagram, etc.) Make your CTAs compelling and impossible to miss.

Eventful 91

Eventful Survey Loyalty Authentication 91

Webbiquity SMM

MARCH 27, 2017

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Instagram has more users than Twitter.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision.

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and blogs. Monitor brand, product, topic and keyword conversations across Twitter, Facebook, YouTube, Instagram, and LinkedIn. 58% of consumers follow brands on social media.

Tools 207

Tools Social Media Netvibes Sample 207

Convince & Convert

MARCH 24, 2016

Neil Patel has written a great post for Hubspot on this exact topic. Use LinkedIn to help you find the individuals within these companies. Unlike LinkedIn or Facebook, Twitter is open, making it easier for you to conduct research.). Browse through what they are sharing in major social media like LinkedIn or Twitter.

Content 60

Content Template Templates Statistics 60

Writtent Blog

FEBRUARY 20, 2014

Survey Results. LinkedIn and Google+ Communities. Really, the sky is the limit when it comes to professional guide ideas for B2B content marketing. image credit: hubspot. HubSpot isn’t afraid to let their employees go head-to-head on hot issues, in their highly-popular “Marketing Debates” series. Twitter Chats.

Content 104

Content Marketing Screencast Tumblr 104

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I According to the TCB article,”If you live or work in Minneapolis, chances are good that you have a Facebook page, a Twitter account, and/or a LinkedIn page. And 73% of U.S.

Statistics 219

Statistics Research Social Media B2B 219