The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Oktopost

SEPTEMBER 24, 2019

“I don’t give a damn about my bad reputation,” Joan Jett once sang. In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. Corporate reputation matters to all stakeholders: investors, employees, customers, and the industry at large.

Reputation 83

Reputation Press Release Airlines Construction 83

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Explore it today and let us know how social listening supports your B2B strategy.

Conversation 118

Conversation Sentiment B2B Module 118

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Leverage Hashtags. You can further amplify the reach of your social media content using relevant hashtags.

Brands 159

Brands Airlines Hashtag Influencer 159

Sprout Social

JULY 29, 2020

Figuring out how to use customer testimonials as part of your brand’s marketing process can boost credibility through social proof, improve your reputation and relationships with your customers, and improve your brand’s SEO and visibility. Better brand reputation. Use a Review management tool. Create case studies.

Review 137

Review Case Study Reputation Study 137

Oktopost

DECEMBER 22, 2019

Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement. Oktopost specializes in social media management for B2B companies. Brand 24. .

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags. Social media channels. Social media channels. Brandwatch.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Also follow social media hashtags related to your product or service. Hashtags: What hashtags are your competitors using?

Analysis 99

Analysis Sentiment Marketing How To 99

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. Track results.

Content 124

Content Brands Findability Marketing 124

Sprout Social

JANUARY 26, 2023

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads.

Discount 121

Discount Marketing How To B2B 121

agora pulse

MARCH 1, 2021

LinkedIn is where 80% of B2B leads are generated on social media,” according to Forbes. Target the right people with the right content, and you’ll keep your reputation intact. check out this offer, and add hashtags that are related to your product or brand. Speaking of hashtags… Do create trending hashtags.

How To 174

How To Hashtag LinkedIn Newsletter 174

Hootsuite

DECEMBER 1, 2022

LinkedIn is well known as the social network of choice for B2B marketers. And, of course, LinkedIn is also the social network most commonly used for recruiting, as well as the top platform for B2B lead generation. As mentioned, for B2B companies, LinkedIn can be a goldmine of lead development and relationship building.

LinkedIn 140

LinkedIn Strategy Tips HootSuite 140

Keyhole.co

JANUARY 21, 2024

Twitter is also the third social platform by popularity (after LinkedIn and Facebook) preferred by 71% of B2B marketers and 65% of B2C marketers to distribute content. You should analyze Twitter data as follows: Brand mentions Post engagements Best-performing posts Hashtags Follower insights (country, language, age, gender, etc.)

Examples 52

Examples Strategy Twitter Marketing 52

Keyhole.co

MARCH 24, 2023

Here’s how a happy Audi customer used hashtags and shared his clicks, which the brand later reposted as social proof. Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement.

How To 52

How To Sentiment Reputation Hashtag 52

Keyhole.co

MARCH 9, 2023

BrandMentions BrandMentions is another social media monitoring tool that offers standard features like brand monitoring, competitor tracking, sentiment analysis, and reputation management. Pro: Digimind’s Top Reputation module allow you to track what people are searching for when they research your brand.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

MAY 18, 2023

82% of B2B content marketers use Twitter. 75% of B2B marketers advertise on LinkedIn. 93% of B2B marketers use LinkedIn. 93% of B2B marketers use LinkedIn. Manage your brand reputation on LinkedIn TikTok 81. of videos have at least one hashtag. 10% of Twitter users are responsible for 92% of tweets.

Statistics 59

Statistics Social Media B2B YouTube 59

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States.

Examples 121

Examples Influencer Campaign Marketing 121

Sprout Social

JANUARY 12, 2022

User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. There’s a reason why so many ecommerce brands are going all-in on user-generated content and hashtag campaigns that require customers to share photos and reviews — they get people talking. ” Random photo tag?

Conversation 133

Conversation Review Marketing How To 133

Hootsuite

MAY 8, 2023

Book a Demo Social listening Social listening is a method of tracking relevant keywords and hashtags on social channels. More than 80,000 posts use the #petinsurance hashtag on Instagram and another 63,000 on Facebook. Among social platforms, Facebook is the best site for B2B lead generation. Try Hootsuite’s Inbox today.

Insurance 89

Insurance Social Media Policies HootSuite 89

Hootsuite

JULY 24, 2023

With social listening, you can monitor brand mentions, keywords, hashtags, and conversations related to the real estate industry in real-time. This will protect the brand’s online reputation and create a cohesive digital experience. Social listening and monitoring You’re going to want to know what the public sentiment of your brand is.

Real Estate 76

Real Estate Social Media Tools HootSuite 76

Keyhole.co

MARCH 11, 2024

By tracking metrics like page views, connection growth, and post engagement, you gain a clear picture of your online presence and reputation. Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. You can even track hashtags and top trends for optimizing your strategy.

Template 52

Template Templates Analytics LinkedIn 52

Oktopost

DECEMBER 1, 2020

So it should come as no surprise that B2B brands also need an effective social media strategy to foster growth and customer interaction. Social media listening also enables you to avoid making a reputation for all the wrong reasons. . 4 – Improve Your Reputation. 3 – Monitor The Industry.

Social Media 78

Social Media Brands Reputation Reddit 78

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth.

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Keyhole.co

JUNE 26, 2023

36% of B2B decision-makers have used Instagram for purchasing decisions. Source: eMarketer) Manage your brand reputation on Instagram Instagram Users 51. Instagram posts with at least one hashtag receive 12.6% You’ll also get to know you most engaging media types and list of top hashtags. (Source: Instagram) 16.

Statistics 52

Statistics Instagram HootSuite Hashtag 52

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. The 2023 State of Social Media Report also reveals that 94% of business leaders use social media data and insights to build brand reputation and loyalty.

Influencer 101

Influencer Marketing Collaboration ROI 101

Sprout Social

SEPTEMBER 30, 2022

Your favorite social selling platform will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them. “We Arias says the B2B brand uses Instagram and TikTok to create a window into the company and those who are behind Chili Piper. . “We Instagram and TikTok.

Tips 129

Tips Authentication LinkedIn Groups 129

Keyhole.co

MAY 2, 2024

To track these, you need to identify the right keywords and hashtags that customers use. It should be relevant to them and the brand itself, like the brand name, campaign-specific hashtags, or industry-specific terms. Through relevant hashtags and industry keywords, you’ll keep close to the conversations happening around you.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Keyhole.co

MARCH 23, 2023

Social media experts from Keyhole are ready to share some of the tips you should consider before posting on Twitter: Focus on your business─ whether your business is B2B or B2C says a lot about when you can post on your account and get the best engagement. Check your Twitter analytics for information. of posts Engagement Avg.

Twitter 52

Twitter Education Analytics Hashtag 52

Buffer Social

NOVEMBER 13, 2017

” Now, as we close out 2017, it’s clear that LinkedIn is quickly becoming a force to be reckoned with in the world of B2C and B2B marketing. In the long-term, this will be a game-changer for marketers and brands in the B2B space. And three, it bolsters LinkedIn’s reputation as a thought-leader in multiple sectors.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Keyhole.co

DECEMBER 23, 2022

Since the inception of reels, more brands use Instagram to establish a reputation in the social space. It varies for B2B and B2C and depends on other additional factors. This formula includes non-followers who may have found your content through shares, hashtags, and other means. Use quality hashtags.

Instagram 52

Instagram Engagement Tips Hashtag 52

Keyhole.co

DECEMBER 23, 2022

Since the inception of reels, more brands use Instagram to establish a reputation in the social space. It varies for B2B and B2C and depends on other additional factors. This formula includes non-followers who may have found your content through shares, hashtags, and other means. Use quality hashtags.

Engagement 52

Engagement Instagram Tips Hashtag 52

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Embrace the hashtag.

B2B 133

B2B Social Media Hashtag Press Release 133

Keyhole.co

NOVEMBER 4, 2020

Using Keyhole, you can find, identify, track, and reach out to your influencers: You can also conduct a detailed and in-depth sentiment analysis of social media posts over time: With Keyhole, you get to see the number of impressions, reach, posts and engagements that certain accounts or hashtags are getting. BrandMentions.

Analytics 105

Analytics Social Media Tools Price 105

Sprout Social

MARCH 8, 2019

If you have negative comments simply sitting around on a social site, you’re neglecting your online reputation. Review sites are beneficial for beefing up your online reputation while also keeping tabs on others. Yelp actually allows you to track trends in your reviews to ensure that your reputation stays on the up-and-up.

Reddit 97

Reddit Tumblr YouTube Review 97