Ignite Social Media

JULY 6, 2022

91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. . Today, use our expertise at Ignite to help you discover the five best social media networks for your B2B marketing campaigns.? . In fact, 80% of the total B2B leads come from LinkedIn.? .

B2B 96

B2B Platform Social Media YouTube 96

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Today, the focus will be on Linkedin and how it can help B2B brands.

B2B 130

B2B LinkedIn Strategy Brands 130

Koka Sexton

JANUARY 5, 2023

Understanding how to qualify leads is integral to running successful B2B marketing campaigns. Tracking metrics such as click-through rate, return on ad spend, and web traffic can be incredibly helpful in assessing the performance of your B2B marketing campaigns. Market Research and Analysis. Why it matters. Communication.

Metrics 140

Metrics B2B ROI Advertising 140

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

B2B 121

B2B Communities Brands Loyalty 121

Koka Sexton

FEBRUARY 16, 2023

At first glance, the movie Bullet Train and the world of business-to-business (B2B) marketing may seem like vastly different subjects with little in common. The film follows a group of assassins who are on a mission to eliminate a high-value target, but things quickly go wrong as they are pursued by a ruthless killer.

B2B 69

B2B Training Strategy Compete 69

Oktopost

JANUARY 12, 2021

” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Webbiquity SMM

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. is seeking social connection: they value the “wisdom of the tribe” being part of the group.

Social Media 220

Social Media Reddit LinkedIn Research 220

Pam Moore

OCTOBER 20, 2020

SocialZoomFactor · 15 Methods to Research and Know Your Customer for More Leads and Sales. However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Target Customer Research in a Nutshell . Do you REALLY know your customer?

Research 78

Research Template Templates Training 78

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. If you look at the interview I did with Sean Geehan – he talked about the typical number of customers in B2C versus B2B and the high concentration we have in B2B that account for the most of the revenues.

B2B 219

B2B Curation Communities Marketing 219

Social Media Strategies Summit

AUGUST 10, 2023

To help you do better influencer marketing , we’ve rounded up 10 of the top influencer marketing campaigns from brands across multiple industries, including: B2B technology Consumer goods Food and drink Nonprofit organizations Health and fitness 1.

Influencer 186

Influencer Campaign Marketing B2B 186

Webbiquity SMM

AUGUST 24, 2021

This third and final post in the series presents 37 (actually 40, counting the three above) more intriguing and actionable stats and facts pulled from that research. National Geographic stands apart from that group, at #11. Facebook Facts and Statistics. Facebook advertising reaches 2.18 and 31 million in the U.K.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. However, the most advanced programs see higher benefits in many vital areas.

B2B 142

B2B Research Influencer Marketing 142

Oktopost

SEPTEMBER 4, 2019

We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . Marketers, wouldn’t it be great to have a research assistant in your back pocket? However, because Upwork doesn’t specialize in research, you can use it for a much wider range of digital marketing applications.

Software 81

Software Research Marketing Price 81

Buffer Social

JANUARY 22, 2024

Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. Lia’s prediction is bolstered by her research on LinkedIn for a client and seeing examples of what corporate accounts such as Lyft, Robert Half, SEMRush, Vista Social, and Hubspot are doing on the platform.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Buffer Social

FEBRUARY 21, 2018

LinkedIn Groups do not have a great reputation. ” While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses. In this post, we’ll explore why your business should have a LinkedIn Group and how to create and manage a successful group.

Groups 109

Groups Groups LinkedIn Template 109

Writtent Blog

APRIL 23, 2013

It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. Join More Groups. Search Before Posting. Read the Rules. Use Images.

B2B 107

B2B LinkedIn Tips Marketing 107

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Webbiquity SMM

DECEMBER 26, 2012

What are today’s best practices for B2B PR? ” 10 Simple Strategies To Boost Your B2B PR Campaign by Marx Communications. ” Best Practices In B2B PR by Fast Company. .” ” Best Practices In B2B PR by Fast Company. So how exactly does PR support SEO efforts? Be helpful and genuine.”

Tips 202

Tips B2B Journal SEO 202

Social Media Strategies Summit

JUNE 8, 2023

RIMOWA also showed the ads to custom audience groups comprising previous website visitors. Research from Databox reveals that approximately three-fifths of marketers believe video ads typically drive more engagement than image-based ads on Facebook. Yet research suggests it’s still an extremely effective channel.

Brands 130

Brands Facebook Influencer Campaign 130

Webbiquity SMM

SEPTEMBER 26, 2017

Start a Group. Groups allow your connections to engage with you and one another. The American Institute of CPAs (AICPA) has a members-only LinkedIn group, which has created the opportunity for a 40 percent growth in membership. AICPA uses its LinkedIn group to share educational and marketing tools with CPA members.

LinkedIn 186

LinkedIn How To CPA B2B 186

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter.

Social Media 176

Social Media B2B Exercises Hubspot 176

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter. It’s more than a space for personal updates and celebrity gossip.

Strategy 52

Strategy Twitter Tips Marketing 52

Audiense

JUNE 27, 2018

Use case for B2B. The journalists identified should be the subject of more detailed research: what topics are their latest articles about?, Publicis Groupe. CP+B Group. Omnicom Group. Havas Group. which articles have had most resonance in social media?, what are their audiences like?, Sapient Razorfish.

Analysis 96

Analysis Advertising Journal B2B 96

Sprout Social

APRIL 25, 2024

It’s where consumers go to find and research their next purchase, making it an indispensable channel for product launches. B2B social media content plan template B2B social media content doesn’t have to be boring. This worksheet will help you create B2B social media content that resonates. Download the template 11.

Template 52

Template Templates Social Media RFP 52

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. According to the Alterra Group , 97 percent of marketers claimed it led to a better ROI than other marketing tactics.

Campaign 149

Campaign Marketing B2B Conference 149

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. Use LinkedIn to research companies.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

SEPTEMBER 30, 2022

This process may sound like you’re on the verge of stalking, but it’s actually just research and it serves as a foundation for forming the relationship you want. Your favorite social selling platform will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them. “We

Tips 133

Tips Authentication LinkedIn Groups 133

Hootsuite

MARCH 11, 2020

Here’s an even more detailed breakdown from our 2020 digital report on social media of LinkedIn’s advertising audience by age group and gender. Note: Much of the research and data provided by LinkedIn and other survey organizations are presented in the gender binary. Source: Digital 2020. 30,000-$49,999: 20%. 50,000-$74,999: 24%.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Sherrilynne Starkie

FEBRUARY 13, 2018

Research is a key part of developing a strategy and keeping a program on track. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. The ultimate goal is to create and strengthen relationships with the key stakeholder groups an organization depends upon for success. They are effective managers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Convince & Convert

DECEMBER 4, 2018

In those situations, these organizations benefit from a structure that brings together various groups and sits outside of the regular reporting structure. . These long-term groups combine learning and oversight around a specific area, driving the organization to shift across multiple disciplines together. .

Class 148

Class Meeting Resources Template 148

Sprout Social

NOVEMBER 2, 2023

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. User research User research examines what customers search for or where they turn for information during the buying process. Knowing their specific research topics allows you to address their pain points.

Examples 104

Examples Template Templates How To 104

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). ” Another 20% of both groups say they use social media, but in an ad hoc manner. B2B Lead Blog ). SEO has the biggest impact on lead generation for B2B companies. eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. LinkedIn accounts for 80% of B2B leads. It also accounts for more than 50% of the total social traffic coming to B2B sites. Finally, it’s crucial that you don’t just jump into LinkedIn marketing without some research.

LinkedIn 141

LinkedIn Tips Marketing B2B 141

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. Few marketers do the social-focused research ahead of time to determine the market. It’s easy to get caught up in the buzz, and the hype, around social media.

Social Media 230

Social Media Jive Marketing B2B 230