Webbiquity SMM

MAY 16, 2011

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

B2B 150

B2B Smart Phone Data Hubspot 150

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Two-thirds of Facebook users (66%) get news on the site.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Use their work desktop PC to search for more information about a product on Google. Use their smartwatch to make a payment via Google Pay. Practice Proper Channel Management.

Influencer 288

Influencer Brands Policies Privacy 288

Oktopost

MAY 11, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Before joining Acrolinx, Christopher held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group. Catch all episodes here. Episode Summary.

Brands 144

Brands Content B2B Apple 144

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 245

Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

OCTOBER 6, 2010

I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). We also just completed Facebook Advertising for Dummies (Wiley) which is due to ship in November.

Facebook 260

Facebook Applications Yahoo Social Networking 260

The Social Media Incubator

DECEMBER 22, 2014

As Facebook’s organic reach continues to shrink, online marketers are flocking to buy ads in order to get messages to their target audience. While Facebook gets the most attention, Twitter and others have followed and will continue to do so, as long as brands pay. Google Plus gone? LinkedIn will become B2B leader.

Marketing 182

Marketing B2B Engineering LinkedIn 182

Mindjumpers

JANUARY 18, 2012

It is pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million (that is one fourth of the total number of users) in last year. We saw some great campaigns and interesting use of social media, along with expansion of mobile platforms. Each week on Facebook, more than 3.5

Social Media 280

Social Media Statistics Mobile B2B 280

Webbiquity SMM

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Pew Research ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Additionally, Google has revealed that YouTube users often search for ‘how to’ videos and other ‘search engine-like’ queries. 4. Mobile devices dominate YouTube views, but TV is gaining.

YouTube 111

YouTube Strategy B2B Marketing 111

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

The Realtime Report

DECEMBER 31, 2013

Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing. Teens Prefer Tumblr Over Facebook (Jan 15). B2B Lead Generation: Twitter Outperforms Facebook, LinkedIn By 9-to-1 (Jan 30).

Klout 144

Klout Social Media Statistics Tumblr 144

Buzz Marketing for Technology

AUGUST 25, 2010

As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. And this month I saw a stat that said the sales of Google Android phones in the U.S. Share this on Facebook. Why is Google Scared and What it means for B2B Marketing!

iPhone 218

iPhone Brands Apple Microsoft 218

Convince & Convert

APRIL 17, 2014

There has been a ton of conversation around Facebook’s declining organic reach for businesses. Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on.

Facebook 167

Facebook Instagram Publishing Communities 167

Hootsuite

MAY 16, 2022

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” How many Facebook ads would that buy? Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. Bonus: Get the Facebook advertising cheat sheet for 2022. How does Facebook ad pricing work? It depends.

Cost 94

Cost CPC Facebook HootSuite 94

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. When it comes to selling soap, marketing to Facebook’s 500 million members is a no brainer. How do you know if your market is active in social media?

B2B 129

B2B Social Media Proposal Google Reader 129

Webbiquity SMM

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.

Trends 217

Trends Marketing Mobile Engineering 217

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Facebook Vs. Google.

Software 101

Software Marketing Analytics B2B 101

The Social Media Incubator

APRIL 29, 2013

80 percent of social media users prefer to connect with brands through Facebook. 77 percent of B2C companies and 43 percent of B2B companies acquired new customers from Facebook. 50 percent of Twitter users access the site using mobile devices. The Google+ button is used 5 billion times per day.

Social Media 111

Social Media Statistics Marketing Retail 111

Oktopost

OCTOBER 23, 2019

Facebook hints at removing “Like” counts. Following Instagram’s lead , Facebook is testing hiding the “Like” count. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Now Google has set a date: early 2020.

Marketing 110

Marketing YouTube Overview Instagram 110

Ignite Social Media

JULY 27, 2020

There’s the Facebook Pixel, Pinterest Tag, and Snap Pixel, to name a few. Deep, Relevant B2B Audience Insights. It’s the juicy B2B data that is typically hard to uncover. If you run campaigns on other platforms, like Facebook, you are probably familiar lookalike audiences. Lookalike Audience Lists.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Webbiquity SMM

DECEMBER 20, 2011

In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. Five Facebook Metrics. Number of Facebook page “Likes”. Friends of fans (indicates an organization’s total potential reach on Facebook). Two Google+ Metrics. Most popular posts. .

Social Media 194

Social Media Metrics ROI Klout 194

Stay N' Alive

MARCH 22, 2013

I admit I'm not as mad as before , as the dust has settled off since they killed sharing and replaced it with a very limited Google+ sharing feature (on top of the "send to" feature that was there before). At the same time we see other "social networks" of Google's (Youtube) hitting over a billion active users. Like, a lot.

Google Reader 101

Google Reader RSS Google API 101

Direct Marketing Observations

MAY 13, 2022

It’s not just Twitter and Facebook anymore either. With that said, let’s focus on social media’s impact in a B2B world. Specifically, for B2B, social media is a complicated love/hate relationship. According to Statista, US residents spend an average of 323 minutes per week watching video content – on mobile phones alone!

B2B 112

B2B Social Media Conversation Platform 112

Visually SM

OCTOBER 29, 2020

Facebook, LinkedIn, Instagram: it’s essential to understand which of those social channels are best to communicate with your audience. For instance, you might want to drive conversions and sales through your Facebook page and create brand awareness with your LinkedIn profile. Look at the numbers on newer platforms.

Social Media 130

Social Media Engagement Strategy How To 130

Adam Cohen

APRIL 12, 2012

Similar to Google+’s Circles feature, companies are able to send targeted status updates to groups of followers of their choice. The features are still in beta phase and only available to several companies like: AT&T (client), Samsung Mobile, Dell and Microsoft. Imitation is Flattery.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Convince & Convert

AUGUST 8, 2019

mobile users in the U.S. use Facebook Messenger. If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. It’s important not to confuse dark social with Facebook’s dark posts. use WhatsApp, and 56.8%

Brands 152

Brands Analytics Consultant Data 152

Twist Image

AUGUST 8, 2014

There are many articles online right now about Facebook and their desire to move the messenger component out of its current environment - where it is one functionality of the overall Facebook experience - and into one of its own - an isolated application (see here: Mashable - Facebook Confirms: the Messenger App Split Has Started ).

Privacy 96

Privacy Applications Mobile Journal 96

Hootsuite

APRIL 29, 2020

In their own best practices for posting to Facebook and Instagram, Facebook says , “Don’t be afraid to post daily.” Facebook: For B2B brands, post Tuesday to Thursday, 9 a.m. EST. Twitter: For B2B brands, post Monday or Thursday, 9 a.m. LinkedIn: For B2B brands, post Wednesday, 7:45 a.m., 10:45 a.m.,

Template 145

Template Templates Social Media Tools 145

Twist Image

AUGUST 29, 2013

Amazon Adds Ability to Buy Goods From Within Mobile Apps. Back in 2008, the big news was that YouTube had become the second largest search engine in the world after its parent company, Google. b2b networking. mobile app. b2b networking. mobile app. Forget Amazon. YouTube Is Where Shoppers Do Research.

YouTube 107

YouTube LinkedIn Mobile Affiliate marketing 107

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Pro: Sprout Social offers an all-in-one social inbox to track Facebook, Twitter, Instagram, and LinkedIn in one place. And as a bonus, it’s extremely user-friendly.”

Tools 84

Tools Sentiment Hubspot Price 84

Twist Image

MARCH 17, 2017

We will move away from the Internet and mobile (as the pipe), and the way in which we connect to information and one another will come from this new tech stack. Facebook has Oculus. Google has Tango and Cardboard (plus investments in companies like Magic Leap ). google cardboard. google tango. mobile browser.

Transportation 51

Transportation Apple Microsoft B2B 51

Twist Image

MARCH 17, 2017

We will move away from the Internet and mobile (as the pipe), and the way in which we connect to information and one another will come from this new tech stack. Facebook has Oculus. Google has Tango and Cardboard (plus investments in companies like Magic Leap ). google cardboard. google tango. mobile browser.

Transportation 49

Transportation Apple Microsoft B2B 49

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. The results, which showcased employee development and mobility, were shared on the company’s LinkedIn feed in a simple, yet eye-catching graphic. Would you add any to this list?

Class 100

Class LinkedIn Brands Microsoft 100

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. If you have additional links, sources or ideas that might be helpful, I''d encourage you to add some via a comment below or tag me in Google+. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2.

Social Media 162

Social Media Flipboard Journal comScore 162

Convince & Convert

MARCH 8, 2012

My thought of the week is all about this new Facebook thing. I wrote a blog post today called, “ Fourteen Ways that New Facebook Betrays Small Business ,” and I feel like everything they announced last week is pretty nifty if you’re a larger company that has a staff and some social media consultants at your disposal.

Company 120

Company Instagram B2B Survey 120