Webbiquity SMM

NOVEMBER 17, 2015

So—I’m a digital marketing consultant who helps B2B clients improve their online visibility and business results through SEO, search and social advertising, content marketing, and social media. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%. It happens.

SEO 100

SEO B2B Consultant News 100

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! So the question quickly becomes how can you take those same writing resources and turn them into a content creation engine. Share this on Linkedin. And I couldn’t help but agree.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. White Horse does more chunky content like white papers and Webinars. Experienced content marketers don’t “do” search engine optimization. White papers. Bailey Gardiner is mostly blog-oriented too. Same with MLT Creative.

Content 131

Content Marketing Cost Metrics 131

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. Sounds idyllic, right?

B2B 52

B2B Strategy Brands Content 52

Hootsuite

MARCH 16, 2023

Yes, Google owns 84% of the global search market, but Microsoft’s search engine comes in second with 9%. Can Bing Ads do things Google Ads can’t (hint: The answer is yes, and surprisingly has to do with LinkedIn)? The search engines associated with Microsoft Advertising have a smaller audience segment. Say whaaat! Google wishes.)

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Buffer Social

NOVEMBER 30, 2016

Search Engine Optimization (SEO). PPC for lead generation and B2B. You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! PPC for lead generation and B2B.

Class 40

Class Skills Social Media Marketing 40

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc.

Social Media 118

Social Media How To Metrics B2B 118

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

OCTOBER 29, 2012

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.).

Findability 197

Findability Directory Social Bookmarking B2B 197

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Research: B2B Buyers Want Content by Social Marketing Forum.

Content 223

Content Tips Marketing B2B 223

Convince & Convert

OCTOBER 22, 2013

She has refined the art and science of digital PR, which often has an unparalleled impact on campaign awareness, link-building, and search engine rankings. You can connect with Kelsey on Twitter , G+ , or LinkedIn. He wrote Crap: The Content Marketing Deluge and the B2B Content Marketing Strategy Checklist. And Lagavullin.

Strategy 152

Strategy BuzzStream Content Brands 152

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. MediaPost ).

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

MARCH 1, 2012

Facebook is the people you used to be friends with, Twitter are the people that you are friends with, and LinkedIn, I think that’s people you want to be friends with. Eric: We’re a B2B software company. We try to deploy content creation engines, machines that are somewhat like magazines. Maybe even eight days a week.’

Social Media 142

Social Media Hubspot Software Hosting 142

Convince & Convert

MAY 19, 2010

This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines. However, that Facebook profile update is not inherently discoverable by search engines — creating a weakness for that tool. Content isn’t king, optimized content is king.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Convince & Convert

DECEMBER 17, 2014

A lot of times in organizations, especially big B2B companies they’ve determined that they need to create more content than ever. But what often happens is marketers say, “Hey we’ve got a blog and we need you to write a blog post, and we need you to work on this white paper. I don’t do that.

Content 143

Content B2B Sysomos Engineering 143

Webbiquity SMM

JUNE 8, 2011

Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. Links to all of the company’s social media profiles (LinkedIn company page, Facebook, YouTube channel, Twitter etc.). • Story ideas (again, thoughtful ones). A link to the company blog(s). •

Press Release 200

Press Release scribd Vimeo How To 200

Writtent Blog

MAY 15, 2013

For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. The average B2B marketer is using 12 different content marketing tactics , and a curation strategy can boost the volume of information shared without dramatically increasing the workload. Image Credit: Curata.

Curation 103

Curation Curata Content Mashup 103

Webbiquity SMM

AUGUST 26, 2010

4 Tips for B2B Marketing on Facebook by Mashable. Pay Per Face: 52 Facebook Advertising Tips & Best Practices by Search Engine Journal. Do your research (particularly for b2b marketing) and pursue audience quality over quantity. Share this on LinkedIn. Facebook Advertising. Share this on Bebo. Share this on Facebook.

Advertising 215

Advertising Facebook Marketing B2B 215

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? 85% of B2B journalists are on Facebook. .

Statistics 219

Statistics Research Social Media B2B 219