First, we’ll compare the ROI of webcasts to white papers. What is the conversion rate of webcast viewers versus people who download a white paper? Let’s assume the following: ·       The average lifetime value of a customer is $50,000 at a 10% profit margin. ·       The average cost of delivering a webcast to 100 registered viewers is $3,000; viewers convert at a 2% rate; ·       The average cost of delivering a white paper to 500 registrants is $10,000; registrants convert at a 1% rate. White paper. They include Indium Corp., EMC Corp. MORE >>

Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Podcast: How Green Technology is Affecting the Plumbing Industry I had the good fortune to catch up with Bob Miodonski, group publisher of Plumbing & Mechanical, PM Engineer and Supply House Times magazines. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! You can hear the entire interview here. You can follow any responses to this entry through the RSS 2.0 take my survey [link]. MORE >>

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Citing these and other statistics, Laurie Sullivan ponders the meaning of the term “search engine.” According to the TCB article,”If you live or work in Minneapolis, chances are good that you have a Facebook page, a Twitter account, and/or a LinkedIn page. Or that 73% of U.S. ” Nearly a quarter prefer video content to text. Oh yeah. MORE >>

Contractors, plant engineers and maintenance workers are looking at ways to solve problems and learn quick tips on how to do their jobs better. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! In a recent post on eMarketer, Bloggers and (personal) brand building, they cited a poll done by Technorati on the state of the blogosphere 2009 that showed that: Over 70% of those polled talked about products or brands on their blog. Nearly 60% said they were better known in their industry because of their blog. take my survey [link]. MORE >>

Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. Links to all of the company’s social media profiles (LinkedIn company page, Facebook, YouTube channel, Twitter etc.). She’s well-versed in the “new rules” of doing PR, with expertise in social media, SEO (search engine optimization), content marketing, social media and blogging. by TomPick and guest blogger Maria Verven. They were bulky, killed lots of trees, and of course weren’t searchable. if absolutely necessary. MORE >>