Trending Sources

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.). Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads). are they more likely to use Facebook or a specialized discussion forum? What online publications do they read? What groups do they belong to?)

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). LinkedIn Facts. Visual.ly ). 8.

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Offsite Content Marketing: Six Tactics to Reach New Audiences

Spin Sucks

It builds your authority in the eyes of Google, which is very, very important for search engine rankings. Facebook sponsored content and LinkedIn ads seem to work really well. With Eleanor Pierce going on maternity leave any day now, I have been charged with handling LinkedIn. I’m testing different types of content, sure, but also using some of our free coupons for ads.

scribd 143

What Exactly Do You Do?

Webbiquity SMM

Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%. So—if your business could use help in these areas, or you know of someone who could, let’s connect on Twitter , LinkedIn , or email (tomATtompick.com). “So—what exactly do you do?” click to enlarge). Not a place for me to “sell.” It happens.

10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. LinkedIn: it’s best to have some familiarity (real world or online) before trying to make a connection. Put another way, the common pattern is to have more Twitter followers than LinkedIn connections, and more LinkedIn connections than Facebook friends. profile alone won’t get you much. Recommend.

A Dying Breed

Twist Image

If the full text is not on LinkedIn or Facebook or Medium , do you head over to a blogger's page as some form of destination that pulls you away from where you were? The idea that bloggers were a good farm team to drive traffic and nurture the search engines faded, as all of the content just became. In this session, bestselling author and President of global digital marketing agency, Mirum , Mitch Joel will be joined by Mike Stelzner (founder of Social Media Examiner, author of Launch and Writing White Papers ) and Mark W. linkedin. search engine.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

Social media isn’t quite as ubiquitous as it sometimes seems. 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. LinkedIn is a close second at 82%. Relevanza ). 2.

Seven Expert Social PR Guides and Tips

Webbiquity SMM

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. ” 12 Perspectives on How B2B SEO Can Better Support PR & Communications by Search Engine Watch.

B2B Blogging Trends for 2011

Webbiquity SMM

Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Share this on LinkedIn. So what’s next for B2B blogging? Digg this!

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Your Big Brains Can Raise Awareness of Your Organization, Part 1 of 2.

SocialFish

You can write blogs, publish white papers, curate great content,  create creative infographics or make YouTube movies – all of these are excellent and relatively easy ways to go about establishing yourself or your organization (or both, I’ll get to that). And of course, if you don’t want to be found on Google or other search engines (why are you still reading?)

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

It could be that your website isn’t properly optimized for search engines. Optimize White Papers – Document sharing is a great way to  increase awareness of your company’s products and services, build inbound links to help boost SEO, and drive traffic to your website. If your company isn’t posting your B2B white papers on Scribd , you need to start doing it now.

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Get Content First Format Content Later

Convince & Convert

But what often happens is marketers say, “Hey we’ve got a blog and we need you to write a blog post, and we need you to work on this white paper. That’s why I became an engineer,” or whatever the circumstances are. We can make LinkedIn blog posts on your behalf.” ” In many cases these employees are subject matter experts.

How to Develop Meaningful PR Measurement

Waxing UnLyrical

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. The ability to define roles and to “engineer” metrics may not be plausible in a lot of work environments because of the top-down support it requires and the transparency that it engenders.

How To 119

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

But the larger factor is SEO: the longer a blog is actively contributed to, the more content there will be for search engines to index, the more links it will attract, and hence the more search-driven traffic it will enjoy. The major search engines also seem to give blogs more respect over time. Well-written white papers can also serve as effective long-term lead-generation assets.

Apple 41

6 Tips to Make Your Blog More Successful in Reaching the.

tradesmeninsights.com

What fuels the engine to this strategy is good content. You must consistently feed your inbound marketing machine with rich content or you will see a slow-down in traffic, search engine results and prospective client leads. The more content can also fuel repurposing content through other social media platforms such as Twitter, Facebook and LinkedIn. Be consistent. Keep focused.

Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 7 Important Steps to Great Business Communication Spacebook and Danceroulette Music Video » Using Social Media Monitoring to Improve Your Search Engine Marketing Relevance Posted by admin Aug 27th, 2010 Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant.

Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 7 Important Steps to Great Business Communication Spacebook and Danceroulette Music Video » Using Social Media Monitoring to Improve Your Search Engine Marketing Relevance Posted by admin Aug 27th, 2010 Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant.

Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 7 Important Steps to Great Business Communication Spacebook and Danceroulette Music Video » Using Social Media Monitoring to Improve Your Search Engine Marketing Relevance Posted by admin Aug 27th, 2010 Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant.

How to Build the Ultimate Online Newsroom

Webbiquity SMM

Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. She’s well-versed in the “new rules” of doing PR, with expertise in social media, SEO (search engine optimization), content marketing, social media and blogging. by TomPick and guest blogger Maria Verven.

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Search Engine Optimization (SEO). White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Really! Here ya go. Content That Tells a Story.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Search Engine Optimization (SEO). White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Really! Here ya go. Lists. How-To. Case Studies.

Types 60

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

But the larger factor is SEO: the longer a blog is actively contributed to, the more content there will be for search engines to index, the more links it will attract, and hence the more search-driven traffic it will enjoy. The major search engines also seem to give blogs more respect over time. Well-written white papers can also serve as effective long-term lead-generation assets.

Vimeo 25

15 Key Facts about Content Curation

Writtent Blog

For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. While Google, Bing, and other major search engines are actively working to improve their algorithms, expert Rohit Bhargava believes that search might not be sufficient to find the right insights in the future. Content Curation: Everyone Is Doing It. Curation Is Social.

The Ultimate Guide to Infographic Marketing

Convince & Convert

For industry-specific content, LinkedIn Pulse is also worth checking out. Go through your old blog posts , presentations, and white papers. Next, reverse engineer the content accordingly. In the words of entrepreneur and acclaimed author  Gary Vaynerchuk,   “Marketers ruin everything.” . This phenomenon led many to decree that infographics are dead, but it’s not true.

Pluck 57

Sharing is how you build a Brand

Buzz Marketing for Technology

You most likely already produce content for your website, brochures, collateral  etc.  So the question quickly becomes how can you take those same writing resources and turn them into a content creation engine. Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever. Share this on Linkedin. Tweet This! Digg this!

2011 Q3 Review: SocialFish Clients and Work

SocialFish

American Society of Civil Engineers –This quarter, we’ve continued working to refine how the social media team communicates the social media strategy across the organization. Massachusetts Medical Society –We’ve completed our work with MMS on their LinkedIn group, which is humming along quite nicely. This year’s flying by. Strategy clients. THINK TANK.

2011 Q2 Review: SocialFish Clients and Work

SocialFish

American Society of Civil Engineers –This quarter, we’ve continued working to refine how the social media team communicates the social media strategy across the organization. Financial Executives International –We’ve been continuing to help FEI develop their LinkedIn group. Massachusetts Medical Society –MMS is starting a new LinkedIn group for members.

3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

She has refined the art and science of digital PR, which often has an unparalleled impact on campaign awareness, link-building, and search engine rankings. You can connect with Kelsey on  Twitter ,  G+ , or  LinkedIn. You can connect with him on  Twitter ,  LinkedIn , and  Pinterest. But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc.,

The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

Agencies like BlissPR (NYC, and a client), Bailey Gardiner (San Diego, and a former client), MLT Creative (Atlanta), White Horse (Portland), and even big guys like Edelman (everywhere) have transformed their business development process partially through a serious commitment to sharp content and online engagement. White Horse does more chunky content like white papers and Webinars. Experienced content marketers don’t “do” search engine optimization. White papers. Absolutely. BlissPR is all B2B, and heavily blog-focused. Twitter.

RFP 18

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

plus.google.com – See referrals from Google’s new social network separate from search engine referrals. hootsuite.com – Management tool for Twitter, Facebook, LinkedIn, and several other social media networks. paper.li – Daily paper site which compiles tweets from various users in lists, by hashtag, and by following. Step 1. Step 2. Step 3. Thanks!

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What the Future Holds for B2B Social Media Marketing

mashable.com

To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs. LinkedIn Ads (beta) deploys a similar approach, but the eyeballs don't seem nearly as powerful as Facebook. Director of Engineering at Buddy Medi. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. million followers). Mobile 2.0

B2B 39

100 Media Monitoring Tools for PR

www.pamil-visions.net

ALPACA consists of web spiders that mine the entire Internet looking for topics of conversation, deep into the Internet to look for data that even the major search engines (Google, Yahoo, etc.) do not and cannot return. WebDig is a next-generation business intelligence and analysis engine that finds, aggregates, and interprets an exhaustive source of digital word-of-mouth (WOM) content.

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

You’ll learn: What’s the hype about LinkedIn and how can I use it? March 8, 2010 at 3:39 am Must-Read List of Free Social Media White Papers - Mario Armstrong July 12, 2010 at 3:06 am The Audacity of Free: The Products and Services Edition » Techipedia | Tamar Weinberg July 29, 2010 at 9:01 am { 18 comments… read them below or add one } Matt McGowan July 15, 2009 at 12:23 pm Congrats Tamar! Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo!

10 Best Posts of 2010

Buzz Marketing for Technology

Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”. Fire your Director of Social Media! What a Trifecta of a Year!

B2B 2

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

Pay Per Face: 52 Facebook Advertising Tips & Best Practices by Search Engine Journal. Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.&# Share this on LinkedIn. Facebook is an extraordinary phenomenon. Depending on the day, it’s either the #1 or #2 most-visited site on the web. It’s inspired a movie. It has half a billion adherents. Always.

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

www.interactiveinsightsgroup.com

From Search Engine Land: Good review of results you may want to measure for your social media campaigns. From Search Engine Journal: A few things you can do today to measure the effectiveness of social media. From Search Engine Land: Like search? These tools measure everything from user behavior, to search engine traffic, to real-time visitor tracking, and more. Awesome!

Social Pros Podcast 6 – Chad Pollitt, Kuno Creative

Convince & Convert

Facebook is the people you used to be friends with, Twitter are the people that you are friends with, and LinkedIn, I think that’s people you want to be friends with. I’m not really sure, but it’s some blend of that, and when I run it through that filter, I would have to say that Facebook is most important to me. Listen Now. The RSS feed is: [link]. Jim: Hey everybody.

2011 Q1 Review: SocialFish clients and work

SocialFish

Financial Executives International –FEI has a fantastic LinkedIn group that we’ve been helping to make even better. We meet weekly, and spend several hours each week moderating the FEI LinkedIn group. We worked with Avectra to publish a white paper on Social CRM for Associations. It’s time for our quarterly recap of what we’ve been working on.

Blog Marketing: To Do Or Not to Do?

www.easisell.com

Surveys have shown that companies who blog regularly enjoys an increase in: Total number of unique visitors Average time visitors spend on site Average number of pages viewed per visit Search engines favor blogs because blogs tend to get updated with fresh content compared to static company websites. Business Unusual Visit our Website Authentic, Passionate Digital Marketing. And guess what? Each

Twitter, Not An Engagement Tool, But An SEO Tool? | Spin Sucks

Spin Sucks

Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Jul 19 2010 Twitter, Not An Engagement Tool, But An SEO Tool? Not the point.