Convince & Convert

NOVEMBER 2, 2010

Tweet Guest post by Ian Greenleigh , the Social Media Manager at Bazaarvoice – the market and technology leader in hosted social commerce applications. There’s no doubt about it, those of us tasked with enterprise-level B2B marketing have some incredible hurdles to overcome. He also blogs at Dare to Comment.

B2B 115

B2B Bazaarvoice Content Influencer 115

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? billion active social media users are out there, and many of them are just who you are looking for. Having a distinct B2B sales advantage over your competitors in that environment can be challenging. What is Social Selling? Benefits of Social Selling for B2B.

Tools 144

Tools B2B Price ROI 144

agora pulse

MARCH 1, 2021

Maintaining a successful YouTube channel comes with lots of perks, including daily interactions and potentially becoming an influencer or celebrity. but you are not allowed to allow free downloads of video or audio files or set up contests or lotteries as premium features. In many niches (SaaS, B2B, etc.),

YouTube 208

YouTube How To Guidelines Adsense 208

agora pulse

FEBRUARY 22, 2020

Need to be extra-smart with your social media budget? Social media managers rarely boast about large budgets. Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. Have a tight budget?

Social Media 175

Social Media UGC Tips CPM 175

Sprout Social

NOVEMBER 2, 2021

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. A social media company’s social team testing a new social channel is incredibly meta. original sound – Sprout Social. sproutsocial. sproutsocial.

Strategy 112

Strategy Marketing Hashtag Influencer 112

Hootsuite

JULY 4, 2022

For social marketers, TikTok is becoming increasingly hard to ignore. It was the most downloaded app of 2021 with 656 million downloads (over 100 million more than its closest rival, Instagram), bringing the total to over 2 billion downloads globally. Download the app and snag your handle. The TikTok opportunity.

Questions 105

Questions Banking Insurance HootSuite 105

Keyhole.co

MARCH 11, 2024

An upward trend in connections denotes an expanding network, ripe with potential for collaborations, mentorship, and job prospects, thereby broadening your professional influence. Content reach Content reach measures the scope of your posts, articles, and shared materials across social media. So, what are you waiting for?

Template 52

Template Templates Analytics LinkedIn 52

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. minutes on the social platform per session. million App Store downloads in Q1 2019 (a year-on-year increase of 3.6%). Opt for micro-influencers. A micro-influencer on Twitter is someone with 2,000 to 50,000 follows. That’s over 5 per second.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

FEBRUARY 26, 2024

I don’t know another brand who goes as far for their customer or makes you feel like they genuinely care the way Chewy does (if the Chewy social media manager is reading this, I’m a huge fan!)” A reminder that even B2B social customer care should be person-first. A major part of that is their care team.

Report 63

Report Atlassian Brands Sentiment 63

Sprout Social

MARCH 12, 2020

Listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage. Brands often try to tie into what’s trendy for the masses and make it work for their brand, but social t rends are not a one size fits all kind of thing.

Data 97

Data Skills Meme Social Media Management 97

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Hootsuite

FEBRUARY 18, 2020

In fact, when it comes to improving lead quality, most marketers agree that social media marketing is the way to go. Bonus: Download a free guide to discover how to get more sales and conversions with social media monitoring on Hootsuite—no tricks or boring tips. What is a social media lead?

Social Media 145

Social Media How To HootSuite Discount 145

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

Tools 89

Tools Sentiment How To Team 89

Convince & Convert

MARCH 8, 2012

Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Click the play button to listen here: Download the audio file: [link]. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Company 121

Company Instagram B2B Survey 121

agora pulse

MARCH 1, 2021

Publish downloadable gated content like ebooks and whitepapers. Step-up your social media game and always provide links back to your website (which we’ll go through in the next section). LinkedIn is where 80% of B2B leads are generated on social media,” according to Forbes.

How To 174

How To Hashtag LinkedIn Newsletter 174

Keyhole.co

MARCH 24, 2023

When a brand or individual is mentioned frequently on social media, it can establish them as a trusted and respected source of information or expertise in their field. This can lead to increased visibility, recognition, and influence within their industry or community. Start using Keyhole for free 2.

How To 52

How To Sentiment Reputation Hashtag 52

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Rebekah Radice

SEPTEMBER 4, 2016

Download this free @AbbsonLive guide to double your live stream viewers: [link]. Add a specific call to action phrase to your tweet (download now, click here, reserve your spot, shop now, contact us, sign up, etc). 48% of B2B decision makers won’t respond to sales professionals who don’t personalize their messages.

Engagement 97

Engagement Twitter Hashtag Travel 97

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Social media management Not all brand marketing tools focus on social media. I love that I can load an asset, send a link, and get a thank you from the teammate who downloaded it within a minute.”

Brands 62

Brands Hubspot Marketing B2B 62

Sprout Social

OCTOBER 11, 2022

An Instagram template is a reusable graphic or video template that social media managers can customize again and again to easily share Instagram content. A social media manager’s job consists of so many moving parts: Content creation. These can be used for posts, Reels, Stories and more. Easy peasy.

Template 103

Template Templates Instagram Education 103

Rebekah Radice

SEPTEMBER 4, 2016

Download this free @AbbsonLive guide to double your live stream viewers: [link]. Add a specific call to action phrase to your tweet (download now, click here, reserve your spot, shop now, contact us, sign up, etc). 48% of B2B decision makers won’t respond to sales professionals who don’t personalize their messages.

Engagement 60

Engagement Twitter Hashtag Travel 60

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc.

Social Media 118

Social Media How To Metrics B2B 118

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. And 75% of marketers use data on lead generation from their periodic reports to demonstrate how their campaigns directly influence the company’s ROI. Downloading free, branded content. How important is it?

B2B 165

B2B ROI Campaign Buy 165

Hootsuite

JUNE 27, 2022

Yes, TikTok is Gen Z’s home base (making it the perfect place to reach them, btw) and a lot of the app’s cultural influence stems from them, but they’re not the only ones there: American TikTok users aged 35 to 54 have more than tripled year-over-year. Download now! Your brand can be embraced one minute and shunned the next.

B2B 98

B2B Trends Authentication Film 98

Hootsuite

DECEMBER 10, 2019

As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Top 5 social media trends for 2020.

Trends 145

Trends Social Media CPA Sports 145

Webbiquity SMM

JUNE 14, 2011

Even in fairly large organizations, the actual number of social media mentions that really require any kind of detailed response tends to be fairly small. • The best social media managers will work themselves out of their jobs by making their organizations social media proficient.

B2B 164

B2B Sentiment SEO Klout 164

Hootsuite

JANUARY 27, 2020

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Don’t worry, there’s hope. A brief history of the Facebook algorithm. Newer is better.

HootSuite 145

HootSuite Facebook How To Groups 145

Sprout Social

APRIL 6, 2021

So social media lead generation is the process of collecting new leads using social media. Generating leads on social media can benefit both B2C and B2B marketers as it helps you identify the social media audiences that are interested in your business. No strings attached! ??.

Campaign 139

Campaign Social Media Discount Conference 139

Convince & Convert

MARCH 22, 2012

Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Click the play button to listen here: Download the audio file: [link]. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Click the play button to listen here: Download the audio file: [link]. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

FEBRUARY 2, 2012

Read on for insights from Taulbee, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: The Edelman Trust Barometer ). Click the play button to listen here: Download the audio file: [link]. Next week’s guest is Scott Monty from Ford Motor Company. Listen Now.

Social Media 117

Social Media Committee Team Questions 117

Convince & Convert

FEBRUARY 23, 2012

Read on for insights from Lauren, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: has the role of the salesperson changed because of social media?). Click the play button to listen here: Download the audio file: [link]. Listen Now. The RSS feed is: [link].

Social Media 119

Social Media Adwords B2B Training 119

Convince & Convert

MARCH 15, 2012

Read on for insights from Cindy, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: does Pinterest drive more traffic than all other social networks combined?). Click the play button to listen here: Download the audio file: [link]. Listen Now. The RSS feed is: [link].

Software 119

Software Education Social Media Team 119

Webbiquity SMM

AUGUST 25, 2020

Long gone are the days when marketers had to make a business case for using social media. Today, 84% of C-level and VP-level buyers say they are influenced by social media when purchasing, and 83% of B2B marketers are using it. ” For brands, social media marketing is clearly critical.

Types 176

Types Social Media Content Hashtag 176

Hootsuite

JUNE 17, 2020

There are LinkedIn marketing tools available for every business size and type, from small to large and B2B to B2C. Bonus: Download a free guide to discover four time-saving tools to help you grow your LinkedIn network faster. Bonus: Download a free guide to discover four time-saving tools to help you grow your LinkedIn network faster.

LinkedIn 145

LinkedIn HootSuite How To Marketing 145