Pam Moore

SEPTEMBER 18, 2017

Register for my free webinar “Content that Converts” . Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? Join my FREE live webinar “ Content that Converts.” Webinar Title: Content that Inspires, Connects and Converts . Time: 2pm et

Content 162

Content Training How To ROI 162

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Pam Moore

SEPTEMBER 19, 2017

Are you one of the 22% of businesses that are satisfied with their conversion rates? Watch this video and grab your seat to my webinar , “ Content that Converts ” and learn how you can create content that works for your business even when you're not working! Webinar Title: Content that Inspires, Connects and Converts .

Content 164

Content Training ROI Compete 164

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Grow the database with social conversions. Enable more accurate lead scores . Prove ROI and build more accurate attribution models.

Engagement 118

Engagement B2B Data Social Media 118

Ignite Social Media

MAY 6, 2021

It’s becoming more social overall – no longer are we constantly seeing whitepapers, case studies, webinar announcements, or other lead generation tactics clogging up our feed. We really like the product pages because it allows you to select who your product is for based on job titles or industry groups. Product Pages.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Likes are great, but conversions are the ultimate win. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

FEBRUARY 14, 2023

To get the rest of #TeamVizient up to speed and ready to post, Solis and her team put together an advocacy resource hub, complete with product demos, instructional videos and on-demand webinars. ZoomInfo To Caroline Salis, Social Media and Community Manager at ZoomInfo , social advocacy groups are a type of community.

Authentication 92

Authentication Examples Class Team 92

Sprout Social

MAY 4, 2020

Of course I’m biased, since I’m organizing the event, but I think we’ve got a really standout group of speakers across B2B (GitLab, Twitter, and several agencies that do B2B work) and B2C (CLEAR, CB2, Prana, Ste. Head to our Facebook Groups for community. Michelle Wine Estates, and so many other superstars).

Eventful 84

Eventful B2B Team Organization 84

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Rebekah Radice

JULY 15, 2019

The great thing about thought leadership videos is the many ways you can go about creating them and bringing value: you can share some interesting facts or tips, create a webinar, and a lot more. You can even do an interview with a fellow expert or colleague in your niche like Jessika Phillips and Mike Gingerich do with NOW Marketing Group.

Types 119

Types Video Content Case Study 119

Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Likes are great, but conversions are the ultimate win. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter.

Social Media 176

Social Media B2B Exercises Hubspot 176

Hootsuite

FEBRUARY 18, 2020

Bonus: Download a free guide to discover how to get more sales and conversions with social media monitoring on Hootsuite—no tricks or boring tips. For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. The average conversion rate on a LinkedIn Lead Gen Form is 13 percent.

Social Media 145

Social Media How To HootSuite Discount 145

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). ” Another 20% of both groups say they use social media, but in an ad hoc manner. B2B Lead Blog ). e-Strategy Trends ). Earnest Agency ). Marketing Charts ). Marketing Charts ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

FEBRUARY 8, 2023

Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries. Social media provides the perfect venue to show your audience that you’re part of the group. There’s endless B2B marketing potential for manufacturers on social. Cummins Inc.

Industry 86

Industry Social Media B2B Resources 86

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Start Your Own Group on Specific Topic.

B2B 244

B2B LinkedIn Strategy Marketing 244

Hootsuite

JANUARY 4, 2023

On social, you can participate in conversations, encourage engagement, and even interact with your audience in real time. That might mean a Facebook Group or a hashtag like #DIYTok. It’s a critical platform for anyone working in B2B, or for any companies that hire anyone, ever. Pinterest Webinars. To be exact, 49.2%

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

JULY 31, 2019

From there, you’ll need to input the email address(es) for your new user(s), and choose which Groups and profiles you’d like them to have access to. In Sprout, you can track Brand Keywords for Twitter so that even if your brand’s handle isn’t directly mentioned, you can be aware of and take part in the conversation.

Team 82

Team Notification Report Metrics 82

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Responsible party for setting it up right?

ROI 138

ROI Social Media Social CRM Survey 138

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Linkedin Groups vs. Twitter.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

AUGUST 2, 2010

The Facebook Success Summit Answers That Question, And A Lot More For one ridiculously low price of $297 (for now) , you get access to 22 Webinars about every facet of Facebook success. Just go to [link] The Webinars run from October 5 – October 26. Check out all the details and save 50% (only $297 for a limited time).

Facebook 121

Facebook Social CRM Consultant MySpace 121

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations.

B2B 145

B2B Survey ROI Metrics 145

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 137

B2B Social Media Hashtag Press Release 137

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

agora pulse

DECEMBER 23, 2019

Between groups and ‘dark social’ opportunities like Messenger and WhatsApp, more and more of our social interactions with brands and one another will take place out of the public eye. But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Koka Sexton

MARCH 2, 2011

One was that this company has hit on something very hot, giving sales people actionable trigger events to drive business conversations and decisions. Another is that social media in B2B sales is a growing topic of discussion and people from executive levels down to the individual sales rep are hungry to learn how to leverage new media.

Training 66

Training Social Media Social CRM Education 66

Convince & Convert

SEPTEMBER 22, 2010

I have nothing of value to add to this conversation other then reiterating (again?) [link] Create e-newsletters « Social Media for Authors [.] links: Social Media Now More Popular Than Email Your Email Newsletter (Music 3.0) Why Social Supports Email in the Interactive Marketing Hub (Convince and Convert) [.] Warm fuzzies.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. Group them into personas related to the tagged characteristics. and hope for a.02

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

JULY 20, 2010

Through their inquiries for, and conversations about content, the public is telling us what they want online in record volume, and nearly in real time. Understand the Context of the Inquiry Match the topic of the desired content as observed in social conversations with the keywords identified in search. Joining the LinkedIn group now.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

AUGUST 16, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Oktopost

DECEMBER 16, 2020

The so-called Rule of Seven comes up often in B2C contexts, but it’s just as important for B2B marketers to remember — as long as you don’t get hung up on taking it literally. While the Rule of Seven dates back to the pre-internet era, it still has value if you know how to both interpret and apply it in a B2B context.

B2B 126

B2B Marketing How To Buy 126

Convince & Convert

JUNE 17, 2010

There is no real benefit to having more Twitter followers per se, just a potentially bigger group of people with whom you can interact in pursuit of a more definable goal. Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off? Roberts @njmirolo Always fun!

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

RSS 118

RSS Collaboration Social CRM Consultant 118

Buffer Social

NOVEMBER 30, 2016

This free course on “Social Media Ethics” provides the framework for social networking and engaging in ethical conversations online for all professionals and employees. The art of using Facebook Groups. PPC for lead generation and B2B. Conversion Reports and collecting actionable insights. Offered by: Udemy.

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

MAY 4, 2010

#1 problem #hcsmeu #hcsm [link] uri goren RT@andrewspong:Social Media’s Internal Impact [link] Important msgs for pharma from C&C blog regarding their ?#1 August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 116

Social Media Strategy Consultant ROI 116

Waxing UnLyrical

DECEMBER 16, 2010

… “… For me, online ‘conversation’ has no real value other than being the first contact to a possible friendship or business relationship. I feel I already know the folks I’m meeting; typically a conversation starts off with, “Oh, you’re …!&# And that is very cool. pts Settings.

Social Media 224

Social Media Class Creative Commons Flickr 224