Hootsuite

MAY 8, 2023

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. The account posts almost no content about Progressive’s policies. Content ranges from tips to consider when buying a new home to simple positive thoughts. How is social media used in insurance?

Insurance 92

Insurance Social Media Policies HootSuite 92

Convince & Convert

MAY 5, 2010

Company launches a media content destination for women. Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. link] [link] Katherine M.

Social Media 127

Social Media Case Study Strategy Study 127

Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Create a content ladder to leverage and syndicate your content.

Social Media 136

Social Media Consultant Video Strategy 136

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? Terrific content, per usual. Terrific content, per usual. Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? The elevator pitch is dead. Can you describe what your company does in 120 characters or less? What’s the Point? Thanks for sharing.

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing.

CSR 139

CSR Social Media Strategy Consultant 139

Convince & Convert

APRIL 13, 2010

I’m not sure whether Dale would be rolling over in his grave over the prospect of an iPhone app, but the app is incredibly content rich, and worth far more than 99 cents. See my review of the iPad review here) This content would also make a fantastic Facebook application. Dale Carnegie Wisdom 2.0 I also recommend it on the iPad.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

JULY 14, 2010

link] #sm [link] Richard Becker Best Fresh Content Pick: Social Media is the Servant of Strategy, Not the Master [link] by @membershipjedi [link] Martin Seibert I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. It's the Servant of Strategy, Not the Master!

Social Media 137

Social Media Strategy Metrics Organization 137

Sprout Social

DECEMBER 20, 2023

Features like the campaign planner and tags take the guesswork out of reporting on content and campaign success. The calendar also enables seamless collaboration with in-calendar notes, content placeholders, drag-and-drop functionality and Approval Workflows that enable internal and external stakeholder reviews. Source: Buffer) 4.

HootSuite 106

HootSuite Brands Price Collaboration 106

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Because so much focus has historically been on creation and distribution of content online, companies often mistake social media outlets as simply another, more social repository for this content. link] Chris Johnson Another nice post, J.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

AUGUST 10, 2010

McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. And even another order that includes content interactions – who consumers and retweets your content? We can now associate a tremendous amount of data to individuals.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Convince & Convert

APRIL 28, 2010

80% of consumers content about products and services created by just 16% of the population – [link] [link] Laurence Bret Who are your influencers? Multiple purchases doesn't always indicate that customer is a “talker&# that creates content or spread the word about your product.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

APRIL 8, 2010

Because as a content consumption device, the iPad is simply without peer. Using the iPad to do something as mundane as check headlines on your local newspaper’s Web site becomes a visceral, tactile experience as your ability to touch and move content redefines the physiology of the task. Same with email.

iPad 138

iPad Content iPhone Wireless 138

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems).

Social Media 130

Social Media Consultant Health Care Questions 130

Sprout Social

APRIL 8, 2021

Using content marketing to support each part of the sale funnel helps you close your deal easier. But where do you start and what type of content should you create for B2B content marketing? Understand your B2B audience. Part of the persona’s profile should include the types of content they enjoy.

B2B 120

B2B Content Case Study Marketing 120

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. The Elite Program is a way for the Yelp to reward its most passionate users for making their site “funny, useful and cool&# by providing them with exclusive offers and members only events.

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. This has happened before online.

Social Media 121

Social Media Consultant Social CRM eBook 121

Hootsuite

AUGUST 14, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Design a comprehensive social media campaign for launching a new Greek restaurant chain, including ideal post frequency and creative content ideas. New to ChatGPT? It’s seriously easy.

Products 94

Products Real Estate Tourism Fashion 94

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Sprout Social

APRIL 6, 2023

Build out your chatbot content strategy The next step is to figure out what content you want customers to engage with throughout the chatbot interaction. You can also evaluate your existing content and see what best supports your audience needs before creating new content.

Marketing 79

Marketing Airlines Conversation Team 79

Convince & Convert

MARCH 16, 2010

I mean content should be king, not one-liners on the likes of Twitter. link] unruh ann has a point – it's all about the content. Content is king, agreed. Twitter provides ready access to said content. My FB and Twitter audiences are not the same; communication styles and content are different.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Facebook 145

Facebook Yahoo Collaboration Social CRM 145

Convince & Convert

OCTOBER 22, 2014

This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. B2B companies like to give the idea of “humor” in their marketing the brush-off. Better yet, snap a GoPro to their head. Looks Matter.

B2B 167

B2B Video Trends Content 167

Convince & Convert

APRIL 7, 2010

It has natural constraints on where and when you would use it to create content – just as Yelp does. There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. . Creating a story: Where have I been, why was I there, what was my experience like and who else was I with.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

JUNE 23, 2010

I would argue that Ford should go leagues further, by embracing a consistent crowdsourcing approach that constantly empowers consumers (and would-be consumers) of all Ford vehicles with opportunities to co-create, relevantly share and earn legitimate rewards that drive loyalties and purchasing habits for years to come. Great post!

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Couldn’t you have a lot more people in your company creating content? But video blog posts?

Social Media 149

Social Media Strategy Energy Consultant 149

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. It’s more about demand creation. These winning strategies key on usefulness and value-creation.

Social Media 120

Social Media Strategy Mobile Consultant 120