Sprout Social

MAY 18, 2022

Inbound connections and network growth. By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” Social selling is all about building relationships. This will help you build a valuable network. Content engagement rate. Follower engagement rate.

Metrics 137

Metrics B2B Software Social Media 137

Webbiquity SMM

MARCH 15, 2018

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. Because of this, I post a lot of link updates, so I need a tool that allows me to queue up all my content—otherwise, I’d spend hours every week scheduling all the posts I want to publish.

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Social Media Tools Software Curation 234

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. It’s relatively easy to share quick to consume content on Facebook or Instagram, like photos, memes and quotes.

LinkedIn 107

LinkedIn Influencer Brands Marketing 107

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. How many times have you found yourself scrambling for content at the last minute? In addition to making your workday less stressful, using a social media scheduler can help you plan an effective content mix. Decide how often to post.

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Template Templates Social Media Tools 145

Direct Marketing Observations

NOVEMBER 20, 2013

One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. In this context, it was said matter of factly.

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Unmetric

JUNE 11, 2019

Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. This means creating more engaging content, getting more certainty around your social strategy and automating those tedious tasks like reporting.

Analytics 125

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Pam Moore

JULY 12, 2019

Content marketing ROI. Most marketers know how to throw content marketing up on an Instagram or Facebook virtual wall. However, if you ask them simple questions such as “what are your goals for that piece of content?” ” Or “what was the ROI on your last content marketing campaign?

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ROI Content Marketing Template 60

Writtent Blog

JUNE 25, 2013

Your content is really only as good as its context. Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. Probably not.

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Tools Content Blogger Curation 91

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Social Media Reigns King. 65% of Content is Based on Industry Trends. of Content is Original.

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Trends Content Marketing Curation 95

Pam Moore

OCTOBER 6, 2016

This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes. How to create signature content pieces you can use to create massive amounts of ongoing content. 3 Things You Must Know to Be Successful as a Social Media Marketer .

Social Media 167

Social Media How To B2B Authentication 167

Convince & Convert

FEBRUARY 1, 2016

However, the standout feature of Gen Z is that they get the majority of their content online. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. Here are four tried-and-true ways your brand can organically use content to reach the expanding cohort of post-millennials. Journey Mapping.

Content 60

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Webbiquity SMM

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. ” It’s been catapulted from relative insignificance into social media stardom. . •

Eventful 145

Eventful Social Media Badge Hashtag 145

Diva Marketing Blog

MAY 20, 2016

5 Ways to Build Online Authority Using Content Marketing. One of the best ways to establish your online authority is through the use of content marketing. Just as you would not construct your house on rented land, you wouldn’t want to build your online authority on digital real estate that you don't own, such as a social network.

Domain Name 71

Domain Name Content Marketing Real Estate 71

Kikolani

JULY 5, 2013

Blogging / Content. How to Find More Content Ideas than You’ll Ever be Able to Write – Stuck for content ideas? How to Pitch Journalists: Pro Tips from a BuzzFeed Contributor – Advice for blogger outreach specialists, like myself, whose goal is to get the content they’re promoting covered by major media outlets.

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Domain Name Marketing Embedding RSS 128

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Diva Marketing Blog

MAY 20, 2016

5 Ways to Build Online Authority Using Content Marketing. One of the best ways to establish your online authority is through the use of content marketing. Just as you would not construct your house on rented land, you wouldn’t want to build your online authority on digital real estate that you don't own, such as a social network.

Domain Name 40

Domain Name Content Marketing Real Estate 40

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. We suggest creating a content bank with all your ideas to ensure that you never run out of ideas. Let’s start!

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. We suggest creating a content bank with all your ideas to ensure that you never run out of ideas. Let’s start!

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

agora pulse

DECEMBER 23, 2019

Unless you catch lightning in a bottle with some sort of meme-worthy one-off, it is very, very difficult to sustain social media reach and engagement with a content approach that is non-episodic. 2020 also will be the year that social goes private again. Great SEO-rich content will continue to perform on the web.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Sprout Social

MARCH 8, 2019

Although we’ve already covered some the staples of online social listening, let’s dive into the specific platforms and what sort of keywords and terms you should integrate into your listening strategy. As video content continues to take over the web, YouTube represents one of the fastest-growing communities online.

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Reddit Tumblr YouTube Review 99

Oktopost

JUNE 9, 2020

Table of Contents. Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B.

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B2B Survey ROI Metrics 144

Writtent Blog

JULY 10, 2013

As consumers worldwide increasingly swap out their laptops for more nimble, portable devices, your marketing budget and content need to shift to fit, or you risk being left behind. Revenue from mobile content will reach $40 billion in 2012, and $65 billion by 2016. 15% of time on mobile internet is spent on social networking websites.

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Statistics Mobile comScore Marketing 108

Convince & Convert

DECEMBER 7, 2010

To be clear, the Open Community concept is not about building an online community platform or internal, private social network. Content curation. Why You Need to Open the Kimono in Social Media. Help Me Connect the Social Media Economy. Demystify Content Marketing with Content Rules.

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Skills Communities Collaboration Organization 124

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

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Social Media Strategy Curation Privacy 133

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. However, the world of sales is quickly doing away with this outdated technique and ushering in the era of Social Selling. Content and Engagement. But, beware.

Education 40

Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. However, the world of sales is quickly doing away with this outdated technique and ushering in the era of Social Selling. Content and Engagement. But, beware.

Education 40

Education LinkedIn B2B Banking 40

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. Being active goes beyond posting content. Job hunting. Lead generation. Publish Articles.

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Webbiquity SMM

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. TechCrunch ).

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Sprout Social

AUGUST 14, 2023

Employee advocacy empowers employees to share smart, quality content with their social networks. But, getting there takes more than a well-crafted email encouraging your team to share branded content on their social networks. And get results that fuel your brand awareness and social strategy.

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Platform Tools Curation LinkedIn 72

ProBlogger

DECEMBER 12, 2012

As a blogger, you should be spending at least 80% of your time creating killer content. The problem is that that leaves just 20% of your time to split between time-intensive (but important) activities like social networking, ad sales, new product creation, and marketing. Run an image-heavy photo blog?

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Tumblr Social Media RSS WordPress 43

Sprout Social

JANUARY 9, 2017

Don’t make things more complicated by posting random content to Facebook. Instead, track your total reach, likes, comments and engagements with Sprout Social’s Facebook management tools. Easily detail the pieces of content working the best and use that to your advantage. Know What Worked in the Past. Clicks are Critical.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Buffer Social

NOVEMBER 30, 2016

If you’d like to dig into one area in particular, here’s a quick table of contents so you can jump to the section that’s most important to you: Social media marketing classes (Nos. Content and blogging classes (25-31). Identifying influencers and content curation possibilities. Content Marketing.

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Class Skills Social Media Marketing 40

Keyhole.co

JANUARY 4, 2022

LinkedIn is the most popular professional social network. Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. Publish engaging content. There are 2.9 Optimize your LinkedIn company page.

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LinkedIn How To Marketing Newsletter 130

Oktopost

JUNE 13, 2022

For good reason – according to the State of B2B Marketing report we performed in late 2021, we found that nearly half of CMOs said employee advocacy was their best-performing social initiative. We explained what kinds of content work best on each social network, and the core truths that hold true regardless of channel.

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Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. promote the brand through creation and distribution of share-worthy content.

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Tools Social Media Netvibes Lithium 170

Social Media Strategies Summit

NOVEMBER 18, 2022

With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels. Define the types of content that work best on each platform. Identify ways to leverage influencers and thought leaders on social media effectively.

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Social Media Strategy Influencer LinkedIn 240