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How to Grow Your B2B Facebook Community

Waxing UnLyrical

This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely. As a B2B company, your customers know the angles, and they know the game.

B2B 230
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Aligning Nano & Micro-Influencers with Your DEI Marketing

Convince & Convert

Nano & micro-influencers focus on a specific niche or area of interest and are generally recognized as an industry expert or topic specialist. We have been tackling this for B2B especially, so take a look at how to locate B2B influences and afford them here. Look for influencers who would interest your ideal customer.

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Maximizing Your Social Media ROI with Marketing Automation and Lead Scoring

Oktopost

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. They could also stem from what you know about the company – whether they fit into your target demographic, industry, and size.

ROI 62
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Diana Adams. adamsconsulting. Amber Buhl. Ardath Albee.

Twitter 279
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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Coverage in industry publications is a powerful form of word of mouth typically reserved for brands doing something truly noteworthy. This is especially important for B2B brands. The reality?

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30 Killer Resources to Learn Content Marketing

Writtent Blog

I’ve curated a list of resources that I can recommend without hesitation to anyone. Featuring 29 industry leaders, Top Rank Blog’s free eBook isn’t afraid to share information you won’t find anywhere else. The Grande Guide to B2B Content Marketing. 11 Examples of B2B Content Marketing. 29 Content Marketing Secrets.

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Is Social Media Strategy Required or Redundant?

Convince & Convert

Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. There’s a tendency to hire a consultant and formulate a plan. I enjoy what Kawasaki does on Google + as his curated links are almost always interesting photos or videos. B2B or B2C.