B2B, Communities, Software and White Paper

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B

B2B Social Media Marketing Survey

9 Ways to Increase Your Brand Visibility

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Foster Community on Social Media. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Social listening can help you understand and take the pulse of your community.

Brands

Brands B2B SEO Influencer

Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Eight companies have 50 or fewer followers. •

Social Media

Social Media B2B Exercises Hubspot

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form.

ROI

ROI Case Study Bazaarvoice Klout

Accelerate your PR with BuzzGain – a podcast with Mukund Mohan

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. He has founded and successfully sold 3 startups before BuzzGain.

Startup

Startup Flickr B2B Price

Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise

Hitwise Content Blogger Consultant

Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

SEPTEMBER 9, 2020

Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. Hopefully you make the cut! :).

Conversation

Conversation Template Templates Marketing

The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. White Horse does more chunky content like white papers and Webinars. The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate. White papers. Same with MLT Creative.

Content

Content Marketing Cost Metrics

10 B2B social media post ideas to stand out in a crowded social landscape

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B

B2B Social Media Hashtag Press Release

The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

JUNE 27, 2008

enterprise software. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Find out more and download the paper today. Future of Communities.

SocialText

SocialText News Sharepoint Web 2.0

B2B Employee Advocacy Best Practices

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Table of Contents.

B2B

B2B Survey ROI Metrics

The Ultimate LinkedIn Lead Generation Guide

Sprout Social

JULY 20, 2016

For instance, it wouldn’t make sense to contact the CEO of an enterprise-sized company to pitch your payroll software. However, LinkedIn Ads may be a better option for B2B companies. After all, it’s the top social network for B2B marketers. Start by identifying the decision makers. Don’t Hard Sell.

LinkedIn Groups Groups B2B

Top 14 Social Media Management Tools for 2021

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Community management and audience engagement. Do you even need these specialized tools?

Social Media Management

Social Media Management Social Media Tools Hubspot

LinkedIn Marketing Guide – How to grow your business using LinkedIn

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Whether you are a small business, working in B2B or B2C, it is the right time to perfect your LinkedIn marketing strategy.

LinkedIn How To Marketing Newsletter

How to engage customers on social with brand storytelling

Sprout Social

JANUARY 25, 2019

Another 24% said building a community of followers is a top social media marketing challenge. For example, restaurant operation software Toast provides resources that are relevant for restaurant operators. Another example of a B2B company that is producing great resources is customer identity company Signal.

Engagement

Engagement Hotels Brands How To

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

Also, although manual, you could pay attention to with what software your fans are posting to your Facebook fan page. I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions.

Social Media

Social Media Strategy Influencer Social CRM

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. going so our COMMUNITY INFLUENCERS ?can

Social Media

Social Media Strategy Consultant Web 2.0

The 6 Stages of Exposing Yourself with Content Marketing

Convince & Convert

DECEMBER 7, 2011

Marketface doesn’t blog, create white papers, produce podcasts, or anything we would consider to be modern content marketing. The second stage in kimono-opening is creating thought leadership by participating in communities and content opportunities that you do not control. What Happens in Vegas. Give Me Your Number.

Content

Content Marketing Consultant Study

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between.

Bazaarvoice

Bazaarvoice Metrics Influencer Data

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between.

Bazaarvoice

Bazaarvoice Metrics Influencer Data

Social Pros Podcast 6 – Chad Pollitt, Kuno Creative

Convince & Convert

MARCH 1, 2012

Instead of Jim the author and super cool guy, pretend you’re Jim the Social Media Manager at a software company or a brand. Eric: We’re a B2B software company. Chad: It’s really a mix, from B2B to B2C. How do you get somebody to friend a software company? Jim: It depends on the company.

Social Media

Social Media Hubspot Software Hosting

How Does Digital Marketing Differ From B2B to B2C?

agora pulse

NOVEMBER 10, 2016

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. B2B audiences have an obviously distinct purpose in mind: to make money. Image Source.

B2B

B2B Marketing Loyalty Comparison

57 Notable and Unique Content Marketing Ideas

Writtent Blog

FEBRUARY 20, 2014

We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Online Communities. The Home Depot is one of several brands with a highly-popular online community. LinkedIn and Google+ Communities. Co-Creation. eLearning Portals. Twitter Chats. Virtual Summits.

Content

Content Marketing Screencast Tumblr

Social Media Informer

33 Thought-Provoking B2B Social Media and Marketing Stats

9 Ways to Increase Your Brand Visibility

Riding the Social Media Struggle Bus? You’re Not Alone

20 Ways to Generate ROI from a Corporate Blog

Accelerate your PR with BuzzGain – a podcast with Mukund Mohan

Does Your Blog Have a Long Tail | Blogging and Content Creation.

Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

The 6 Lifelong Laws of Content Marketing for Agencies

10 B2B social media post ideas to stand out in a crowded social landscape

The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

B2B Employee Advocacy Best Practices

The Ultimate LinkedIn Lead Generation Guide

Top 14 Social Media Management Tools for 2021

LinkedIn Marketing Guide – How to grow your business using LinkedIn

How to engage customers on social with brand storytelling

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

The 6 Stages of Exposing Yourself with Content Marketing

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Social Pros Podcast 6 – Chad Pollitt, Kuno Creative

How Does Digital Marketing Differ From B2B to B2C?

57 Notable and Unique Content Marketing Ideas

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