Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. The Old Model.

Google 193

Google Content URL SEO 193

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special? Google+ Guides and Tips.

Google 216

Google Tips Bookmarklet SEO 216

Sherrilynne Starkie

APRIL 3, 2019

Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok. Google+ died yesterday. LinkedIn brings lookalike audiences to B2B marketing. Sandberg says we can win against hate.

LinkedIn 210

LinkedIn B2B Google Newsletter 210

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Guest post by Ariel Applbaum.

B2B 190

B2B MySpace Startup Social Networking 190

Oktopost

JULY 13, 2022

Want to hear more from renowned B2B marketing leaders? With the rapidly changing landscape of B2B marketing, it can be easy as a marketing leader to feel like a fraud and have a fear of being discovered. Chedva is the CEO and Founder of Rooms & Words, a full-stack content, and strategy agency. Catch all episodes here.

B2B 131

B2B Marketing Apple Microsoft 131

Webbiquity SMM

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Google and Facebook captured 85% of the growth in internet advertising last year. Just 3% say they communicate with brands using Twitter. (

Social Networking 223

Social Networking Tumblr Tips B2B 223

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. What about manufacturing?!” Define your audience .

B2B 136

B2B Marketing Construction Committee 136

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Foster Community on Social Media. Focus on Video Content. For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. Jump to Section.

Brands 75

Brands B2B SEO Influencer 75

Convince & Convert

JULY 9, 2013

Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls. But just because you don’t have Oprah on your side doesn’t mean that influencer marketing isn’t an incredibly useful tactic, particularly when it comes to turning up the volume on your content strategy.

Influencer 158

Influencer Strategy Content Marketing 158

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Extend your content marketing reach. Improve ranking on Google with local SEO. Social media marketing is more about creating meaningful connections, sharing updates, and building a community.

SEO 115

SEO Social Media Reputation Real Estate 115

Sprout Social

JANUARY 26, 2023

Through Google search? Table of contents: What is referral marketing Why referral marketing is important How does referral marketing work Referral marketing strategies Types of referral marketing What is referral marketing? B2B and B2C businesses may need to approach their referral marketing strategies a bit differently.

Discount 126

Discount Marketing How To B2B 126

Waxing UnLyrical

MAY 7, 2014

Soon I’ll be heading to Boston for a bespoke (I love that word) full-day training program for the Office for Diversity Inclusion and Community Partnership’s LFDP Conference at Harvard Medical School. Don’t Ignore Distribution in Your Content Marketing. The Hidden Value of Influencers in B2B Content Marketing.

Social CRM 186

Social CRM B2B Conference Consultant 186

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. By creating engaging, informational, and relevant content.

Reputation 59

Reputation Brands Construction How To 59

Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Campaigns.

Campaign 194

Campaign SMS B2B Case Study 194

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. Social listening. triplewhale.

Strategy 131

Strategy Brands Hubspot Survey 131

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

Are you looking for generating content for affiliate marketing? Both content marketing and affiliate marketing are effective ways of boosting your brand’s online visibility. What Is Content Marketing? As a whole, we consume more content than ever, whether in the form of blog posts, videos, or social media.

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Waxing UnLyrical

JANUARY 17, 2014

Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. Brian Vickery also weighed in on this topic: A1: Showing my ignorance, I think PR is migrating to more community management/outreach, so NEEDS to be integrated w/marketing #measurepr. Can you believe it?

Press Release 182

Press Release B2B Curation Consultant 182

Buzz Marketing for Technology

OCTOBER 1, 2008

Because of Google – everyone today has access to research that we have never had before. So when you are considering a purchase what's the first thing you do – Google it. Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before and its going to get worse thanks to social media. In Web 1.0

Web 2.0 100

Web 2.0 Content Brands B2B 100

Waxing UnLyrical

AUGUST 18, 2014

4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

B2B 187

B2B Collaboration Consultant Flickr 187

Direct Marketing Observations

MAY 13, 2022

With that said, let’s focus on social media’s impact in a B2B world. Specifically, for B2B, social media is a complicated love/hate relationship. Strategy and tactics will take a back seat to community and conversation in 2022. Social resets every day. It always has been. With that in mind, what does the future hold for B2B’ers?

B2B 112

B2B Social Media Conversation Platform 112

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. He actually said to me, “No one searches at Google for a recruiting firm.” This makes it easy for our readers to share our content on these sites.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Oktopost

FEBRUARY 19, 2019

Marketo was built with a focus on Salesforce CRM users, and to this day the majority of Marketo B2B. Built-in tool integrated with Google Calendar or Office 365 calendar. Available for Google, Facebook and Instagram ads. Content Management System (CMS). HubSpot Community. Marketing Nation Community.

Hubspot 110

Hubspot API Metadata B2B 110

Buffer Social

SEPTEMBER 11, 2023

They use the platform as a content distribution system, not a resume builder. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. If you’re in B2B marketing — try HubSpot Academy to showcase your skills.

LinkedIn 113

LinkedIn Tips Skills URL 113

Kikolani

JUNE 21, 2016

Title suggestions: Content Marketing Tactics to Increase Blog Traffic. Content Marketing Traffic Boosting Tactics . A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Over 1 milion posts!

Strategy 93

Strategy Content Marketing Influencer 93

Sprout Social

AUGUST 24, 2022

Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. I love how personal and genuine brands can get on social media and the communities they can create. Content creation. Content creation. Just to name a few responsibilities.

Social Media Management 102

Social Media Management Social Media Tips Skills 102

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Social media marketing activities can include: Content planning and creation. Content scheduling and publishing.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. In short, this is when employees or colleagues boost your promotions and content on their own accounts. User-generated content and hashtags. What are some examples of word of mouth marketing?

Conversation 136

Conversation Review Marketing How To 136

Visually SM

AUGUST 19, 2020

As of writing this article, the same question has been asked by millions of people, with over 425 million Google results striving to answer it. As you are probably aware, each social media platform caters to a type of audience and content, and you should consider that when building your strategy. Follow up with your competitors.

Social Media 130

Social Media Brands Reddit Platform 130

Kikolani

JUNE 28, 2016

Consider your content. Content is king. And yes, it brings you at least three content crises to overcome, but you still need it for brand awareness, building trust, communication with your customers, SEO, SMM, etc. To build a strong community, you should know how to speak the same language with them. #2.

Statistics 100

Statistics B2B Vimeo Social Networking 100

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Four of the 10 pages have fewer than 10 “likes.”

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

JANUARY 24, 2019

Also, success depends heavily on the originality of your content and how relevant it is to current industry trends. In addition, a significant portion of social media marketing is engaging with your community. Content that works on a platform like Instagram may not necessarily work on Twitter, and vice versa.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Waxing UnLyrical

DECEMBER 16, 2013

Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. measurePR transcript for July 2. Tuesday, Jan.

Storify 216

Storify Press Release Case Study Hashtag 216

Convince & Convert

APRIL 17, 2014

Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on. And, meanwhile, they are disenfranchising the very smart brand content providers they are trying to leverage.

Facebook 167

Facebook Instagram Publishing Communities 167

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels. Google+ and YouTube are interesting.

How To 167

How To B2B Social Networking Apple 167

Sprout Social

JUNE 22, 2021

Sprout data reveals 54% of marketers say video is the most valuable content for achieving their brand’s social goals, making YouTube a prime candidate for brands. As consumers, especially younger audiences, flock to visual platforms, brands need to invest in apps like Instagram where visual content is king. 170 million US users.

Platform 118

Platform Social Media Tumblr Reddit 118