Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

JUNE 28, 2023

At its core, automation cuts out redundant, time-consuming tasks so your team can focus on strategy. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. This is crucial to improving your strategies.

Team 104

Team Hubspot Marketing SMS 104

Keyhole.co

MARCH 9, 2023

HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools. HubSpot offers everything from a CRM, to a CMS, to a customer service platform. Pro: If you prefer all of your tools in one place, HubSpot has nearly every marketing tool you could ever need. Contact for pricing.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. How to Have a Successful Social CRM Strategy.

Social CRM 96

Social CRM B2B How To Patterns 96

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. Fortunately, there’s a strategy out there that can help everyone address this challenge: account-based marketing (ABM).

Campaign 149

Campaign Marketing B2B Conference 149

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Then, devise consistent strategies across your website and all social media platforms.

Reputation 59

Reputation Brands Construction How To 59

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Get the ebook “SMART Goals for Social Media Strategy.” Lead generation analytics from HubSpot. FREE Guide: SMART Goals for Social Media Strategy.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

DECEMBER 5, 2022

Social media is likely a big part of the digital marketing strategy of any brand. According to HubSpot , around 16% of an average website’s traffic comes from social media. Depending on your industry and strategy, that percentage can be much higher. That number is likely to be much higher for B2B influencers.

SEO 115

SEO Social Media Reputation Real Estate 115

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. Here are some examples of how sales enablement and marketing can collaborate so you can better translate support into action. To wrap things up, let’s look at some ways to encourage collaboration that benefit both parties. Communication.

Data 112

Data Marketing How To Collaboration 112

Keyhole.co

NOVEMBER 29, 2023

It gives detailed information on crucial parts you might need to audit your content strategy. After surveying 1200+ marketers, Hubspot says this: 6-9 p.m. Ensure that you experiment with your strategies before concluding. Follow the same strategy when you have a distributed audience. to 6:00 p.m. to 11:00 a.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. What’s the true ROI?

LinkedIn 113

LinkedIn Tips Skills URL 113

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Social Media Strategies Summit

NOVEMBER 18, 2022

With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels. We’ll cover all those points (and more) in our complete social media strategy creation guide. TikTok Marketing Strategy. Let’s get into it.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Next, you’ll need a lead nurturing strategy.

B2B 250

B2B LinkedIn Strategy Marketing 250

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? So how about that for a strategy?

B2B 52

B2B Strategy Brands Content 52

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. By leveraging this data, you can make evidence-backed decisions to improve your brand or even map out your marketing strategy. Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days. Set your goals.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Oktopost

AUGUST 15, 2023

And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least. A strong B2B social media publishing strategy can change the game. But that’s not all we set out to do.

Social Media 117

Social Media B2B How To ROI 117

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

JANUARY 30, 2020

Doing so means nailing down your SaaS marketing strategy, though. Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. What are the staples of a SaaS marketing strategy? Hey, good question! Let’s talk tactics.

Strategy 94

Strategy Marketing Case Study How To 94

Sprout Social

DECEMBER 20, 2023

Which means you need a tool that enables collaboration between your teams—ideally with AI capabilities to speed you up too. The calendar also enables seamless collaboration with in-calendar notes, content placeholders, drag-and-drop functionality and Approval Workflows that enable internal and external stakeholder reviews.

HootSuite 106

HootSuite Brands Price Collaboration 106

Sprout Social

AUGUST 14, 2023

These tools don’t just make it convenient to organize posts—the best ones elevate your overall employee advocacy strategy so you produce and promote content that your workforce will be proud to share with their connections. And get results that fuel your brand awareness and social strategy. Plus, Sprout also connects with LinkedIn.

Platform 72

Platform Tools Curation LinkedIn 72

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Only 20% of CMOs use social networks to engage and collaborate with customers. MarketingLand ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

SEPTEMBER 10, 2012

” She was named B2B Magazine’s 2012 Digital Marketer of Year. As the Vice President of Social Business and Collaboration Solutions Sales and Evangelism at IBM, Sandy Carter plays an integral role in driving the company’s Social Business initiative. Liz Bonilla. Liz also writes the Lead With Intuition blog. Sandy Carter.

Twitter 260

Twitter Bazaarvoice B2B Microsoft 260

Buffer Social

AUGUST 8, 2017

We have a suite of products for publishing , engagement , analytics , and team collaboration. With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events, and tasks. If none of the tools above suits your social media strategy , perhaps you need something that is more comprehensive.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Oktopost

JANUARY 17, 2024

Building a trackable funnel starts with knowing your key demand generation metrics and creating a strategy to track these over time. Most list management platforms, such as Mailchimp and Hubspot, provide this data. Make sure to include writing, design, strategy, ads, and tools used. Place in the funnel: Bottom of the funnel.

Metrics 62

Metrics Cost Hubspot Analytics 62

Sprout Social

APRIL 23, 2019

Creating and maintaining an up-to-date LinkedIn Page is crucial for any marketing strategy. We are continually looking for ways to collaborate and happily worked with LinkedIn to roll-out this new feature so brands can more quickly and easily connect with their customers,” says VP of Global Partnerships, Andrew Caravella.

LinkedIn 105

LinkedIn How To Notification Organization 105

agora pulse

APRIL 28, 2020

In addition to being a fun, exciting business, social media management is also extremely collaborative. With that spirit of collaboration and cooperating in mind, I asked some of the brightest social media marketing minds I know what they thought you should know about how to become a social media manager. About Ashley Graham.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. Building credibility by collaborating with trustworthy brand ambassadors. Attracting buyers with immersive and visual experiences.

Content 221

Content Marketing Loyalty Collaboration 221

Buffer Social

NOVEMBER 13, 2017

While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users. In the long-term, this will be a game-changer for marketers and brands in the B2B space. The reason for this sudden growth?

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Webbiquity SMM

OCTOBER 5, 2010

Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars. Twitter Strategy. Twitter Facts, Figures & Stats.

Tools 208

Tools Twitter Tips Statistics 208

Webbiquity SMM

AUGUST 28, 2012

Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. 3 Steps to an Effective Social Media Strategy by Social Media Examiner. Plot where your organization is, which will help inform strategy and budget and hopefully help you secure what you need for the next phase.” Quantify the biggest brand topics.

Social Media 208

Social Media Tips Tumblr Wikipedia 208

Webbiquity SMM

MARCH 31, 2015

Find the answers to those questions and more here in almost two dozen of the best guides to business blogging strategy and tactics of the past year. Six Blogging Strategy Guides. ” Corporate blogging guide: strategy and tips by i-SCOOP. ** 5 STARS. B2B Blogging: Beyond the Basics by MLT Creative on SlideShare.

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. 4 Steps to Get Business Results from Your Content Marketing Strategy by Content Marketing Institute. Does your content marketing strategy tie to your business goals? The New B2B Buyer And The Collaborative Economy by Tony Zambito. How to Build an Unbeatable Content Marketing Plan by HubSpot.

Content 60

Content B2B Marketing Hubspot 60

Techipedia: Tamar Weinberg

JANUARY 5, 2010

A Corporate Guide for Social Media (Forbes): Forbes actually gets it when it comes to social media strategy in the workplace. How to Create Measurable Objectives (Altitude Branding): We’ve talked about goals and strategies as it relates to social media marketing, but let’s break them down even further.

Marketing 265

Marketing SEO Journal Engineering 265