Webbiquity SMM

AUGUST 23, 2010

Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. Share it on StumbleUpon.

ROI 193

ROI Social Media Vocus Metrics 193

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Meanwhile, the same data notes that nearly three-fourths of B2B and sales leaders cite webinars as the best method for generating high-quality leads.

Strategy 99

Strategy Marketing Case Study How To 99

Sprout Social

FEBRUARY 18, 2019

LinkedIn’s rapidly growing user base of nearly 600 million professionals speaks for itself, especially in the B2B space. Here’s a good example of a conversational caption from Hubspot that eventually leads readers to click through to a new blog post. Resources and case studies. Event coverage.

LinkedIn 111

LinkedIn Company How To B2B 111

The Realtime Report

APRIL 24, 2024

Improve Events: Post Event Follow Up Feedback You’ve just wrapped up an incredible event that had your attendees buzzing with excitement, both in-person and online. Time to put on your superhero cape and get ready for some post-event magic! The one who threw that amazing event you loved so much?”

Eventful 91

Eventful Survey Loyalty Authentication 91

Sprout Social

APRIL 23, 2019

Here’s a good example of a conversational caption from Hubspot that eventually leads readers to click through to a new blog post. Resources and case studies. Considering that 80% of B2B leads come from LinkedIn , publishing your organization’s resources, freebies and lead magnets is a no brainer. Event coverage.

LinkedIn 106

LinkedIn How To Notification Organization 106

Webbiquity SMM

JANUARY 15, 2013

” Though targeted at consumer marketers, many of the tips apply to b2b marketing as well. 5 Successful Facebook Marketing Campaigns – Case Studies by jeffbullas.com. Ken Mueller makes a compelling case for, well, not quite ignoring Facebook’s Insights, but at least putting those numbers in proper perspective.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program.

Social Media 198

Social Media Tools Tips ROI 198

agora pulse

APRIL 28, 2020

He is the founder of Social Chefs , a company providing social media marketing training for customers in the B2C and B2B space. It’s their case studies that I love sharing on my blog and from the stage … because my community can relate to them. I’ve always learned a lot from what these businesses are doing.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Sprout Social

APRIL 23, 2024

Moreover, with 4 out of 5 LinkedIn members driving business decisions, the network is rated #1 for B2B lead generation. Highlight key features, benefits and use cases relevant to your audience. Here’s HubSpot announcing a new product in partnership with TikTok with a short and captivating promo video. Image source 5.

Examples 92

Examples LinkedIn Newsletter Hosting 92

Techipedia: Tamar Weinberg

JANUARY 5, 2010

These posts are not in response to newsworthy events, nor are they displayed in any particular order. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. Every year, I can only read so many articles. Which approach best suits you? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How Social Media Drives New Business: Six Case Studies (TechCrunch): Businesses definitely will benefit from reading about these creative ideas employed by other businesses to build traction and an online visibility boost. 20 LinkedIn Case Studies and Examples for Professionals (Kyle Lacy): How are YOU using LinkedIn?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

AUGUST 16, 2010

10 Principles for B2B Sales by Better Closer. Mark Price summarizes a Fast Company case study on how restaurant chain Houlihan’s engaged their best customers through some exclusive social media programs to increase sales and profits, and what other social media marketers can learn from the chain’s experience.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

JULY 15, 2016

All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. We do all the big ones, but certainly the most popular ones these days–Marketo, Eloqua, HubSpot, Pardot, Act-On, Salesforce, you name it. Are you B2B or B2C? Jay: Great.

Content 102

Content How To B2B Questions 102

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Convince & Convert

MARCH 24, 2016

Neil Patel has written a great post for Hubspot on this exact topic. There are two ways to generate lots of buzz in content marketing: produce event-based content (e.g., Event-based content’s traffic will tend to drop after the hype is over. In this case, I named my chart, “Top Challenges for B2B Content Marketers.”

Content 60

Content Template Templates Statistics 60