Sprout Social

JANUARY 27, 2021

“As brands make plans to celebrate diverse communities through Black History Month and others, it’s important that they approach their campaigns with authenticity, empathy and cultural intelligence,” says Blackburn. Perez finds inspiration in brands like Salesforce, American Express, Blackrock and Microsoft. BlackTwitter , we see you.

Brands 129

Brands Authentication Communities Campaign 129

Adam Cohen

APRIL 12, 2012

Status updates about events can target the local city or region where the events are hosted. If this is the case, brands can combine paid ads with shared status updates as part of a regional campaign, increasing the potential effectiveness of both.

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Convince & Convert

FEBRUARY 11, 2010

Raven Zachery, project director for the Obama Presidential Campaign app and founder of SmallSociety, defends native applications. It use to be that Apple was the scrappy underdog and white knight to Microsoft's evil empire. link] James Windrow Apple used to be the scrappy underdog and white knight to Microsofts evil empire.

Social Media 113

Social Media Strategy Apple iPhone 113

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Key resource for B2B marketers for brand impact and lead generation. Sharing @mybrighthealth news, events, opinions and more.

Company 149

Company Twitter Software System 149

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 293

B2B Trends Analysis Marketing 293

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event.

Social Media 117

Social Media Strategy Social CRM Company 117

Socialmedia.biz

FEBRUARY 25, 2016

Alternative B2B channels. Some studies have found social media is not as effective in garnering B2B leads as are time-tested lead-gen methods like business events, trade summits, and telemarketing. B2B content marketing has lately been centering around social media. Such studies, however, are inconclusive.

Project 65

Project Yammer Social Media Brands 65

Keyhole.co

NOVEMBER 4, 2020

However, investing in the right social media analytics tools will empower your marketing team to make the right decisions when creating and optimizing marketing campaign. Oktopost is focused on helping B2B brands to manage, monitor, and measure all of their social media activities from a single platform.

Analytics 105

Analytics Social Media Tools Price 105

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media. The B2B Marketer’s “New Normal”: How to Use Social Media to Generate Leads by iMedia Connection. ** 5 Stars. billion by 2014.

Research 210

Research Social Media B2B Marketing 210

Keyhole.co

FEBRUARY 13, 2022

However, investing in the right social media analytics tools will empower your marketing team to make the right decisions when creating and optimizing your marketing campaign. Oktopost is focused on helping B2B brands manage, monitor, and measure all of their social media activities from a single platform.

Analytics 52

Analytics Social Media Tools Price 52

Convince & Convert

SEPTEMBER 1, 2010

because I had only one quarter to do a campaign that got big results or we were screwed. So I’d spend more money on on a big online or direct mail campaign and then learn later that some tweaks here or there would have made it way more effective 6 months down the line rather than bombing miserably in 1 month’s time.

Social Media 120

Social Media Consultant Social CRM eBook 120

Kikolani

NOVEMBER 29, 2010

I have included many well known female influences as well as some that are just starting out but have a very promising future in the blogging world that I have come across online, found in other lists, connected with in forums like the Third Tribe and the BlogcastFM Green Room , or met at events such as Blog World Expo and Social Media AZ.

Blogger 168

Blogger SEO Consultant WordPress 168

Oktopost

NOVEMBER 18, 2019

As a result, a growing number of B2B companies are turning towards experiential marketing as a more effective discipline to cut through the overwhelming noise. Fortune 500 brands like Google, Coca-Cola, Nike, Microsoft, American Express, have already largely adopted the experiential marketing model. Facebook IQ Live experience.

B2B 86

B2B Company Marketing Conference 86

Convince & Convert

AUGUST 26, 2010

Assuming you want to dive into the pool of custom graph creation and data manipulation, you’ll probably do so in Microsoft Excel. To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.);

Social Media 119

Social Media Strategy Analysis Reputation 119

Hootsuite

AUGUST 14, 2023

For example, you might say: “Pretend you’re a Microsoft engineer, and I’m an interviewee for a junior software engineer role. Design a comprehensive social media campaign for launching a new Greek restaurant chain, including ideal post frequency and creative content ideas.

Products 92

Products Real Estate Tourism Fashion 92

Convince & Convert

AUGUST 3, 2010

Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking. Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. After Microsoft and Google, the new big, too big IT company could be Facebook.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking. Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. After Microsoft and Google, the new big, too big IT company could be Facebook.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

MARCH 2, 2010

It will also enable companies to move faster, and with more messaging consistency in the event of a social media-fueled crisis. This will be a major time saver for brands, as today there is too much reinventing the wheel on the content side, with different people creating disparate messages in each platform.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Convince & Convert

FEBRUARY 9, 2012

So I think we’re actually seeing a return, in some ways, to live television and live events rather than a flee from them. B2B teams tend to be more spread out. They have become the passport of the Web the way that Microsoft wanted to be with Passport years ago and failed. Very classic B2B. Jay: Interesting.

Company 115

Company Retail iPad Google 115

Convince & Convert

FEBRUARY 9, 2012

So I think we’re actually seeing a return, in some ways, to live television and live events rather than a flee from them. B2B teams tend to be more spread out. They have become the passport of the Web the way that Microsoft wanted to be with Passport years ago and failed. Very classic B2B. Jay: Interesting.

Company 112

Company Retail iPad Google 112