Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. You’ll notice that none of these brands use shady, behind-the-scenes tactics like buying and selling followers. It’s all about adding value!

B2B 158

B2B Instagram Brands Hubspot 158

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. This is where the strategic utilization of social media comes into play. This is where the strategic utilization of social media comes into play. The easiest way is through social media.

Social Media 62

Social Media B2B Sentiment How To 62

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. They Buy Much Faster. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. Inbound Leads.”

Engineering 137

Engineering Social Media Hubspot Marketing 137

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. The easiest way to achieve this is through social media influencers – those that have thousands or even millions of followers on their social media profiles. Source: Hubspot. How does influencer marketing work in B2B?

B2B 59

B2B Influencer Marketing ROI 59

Oktopost

NOVEMBER 18, 2020

The New “Buying Process”. “No This, in turn, has created a new buying process. This new buying process means that sales and marketing need to be aligned and help one another get as much information as possible on their business prospects’ and their buyer’s journey as possible. So what can be done to help the sales teams?

Engagement 89

Engagement Social Media B2B Team 89

Oktopost

MARCH 11, 2020

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. In addition, the data from your social employee advocacy program should not live in a silo. Today’s B2B buyers trust people, not brands. Don’t get me wrong. I love LinkedIn.

LinkedIn 138

LinkedIn B2B Social Media Management Metrics 138

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Check their Amazon app or social media sites for reviews from other customers. Image credit: HubSpot. One way to do this is by doubling down on social media marketing.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Sprout Social

OCTOBER 25, 2022

After all, you need to be able to recognize a brand to trust and buy from it. Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands.

Strategy 131

Strategy Brands Hubspot Survey 131

Oktopost

FEBRUARY 28, 2021

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. In addition, the data from your social employee advocacy program should not live in a silo. Today’s B2B buyers trust people, not brands. Don’t get me wrong. I love LinkedIn.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment. Image via Hubspot.

B2B 60

B2B Marketing Microsoft Hubspot 60

Sprout Social

JUNE 28, 2023

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Why use marketing automation?

Team 109

Team Hubspot Marketing SMS 109

Marketing to Serve

NOVEMBER 26, 2017

Social media has grown in popularity not only for individuals wanting to share and connect with their social networks, but for businesses too. billion social media users ( We Are Social ). billion are actively using social media, across multiple devices and around the clock. There are now 2.8

Social Media 66

Social Media Strategy Content How To 66

Waxing UnLyrical

AUGUST 2, 2018

Focus on the benefits of working with/buying from you. Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Write like you talk.

Content 124

Content Brands Findability Marketing 124

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. T-Mobile CEO John Legere is incredibly active on social media. The bigger the brand, the harder it is for B2B vendors to stand out.

Campaign 147

Campaign Marketing B2B Conference 147

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 73% of B2B marketers are producing more content than they did a year ago. Source: HubSpot ).

Content 110

Content B2B Hubspot Marketing 110

Sprout Social

JULY 14, 2023

Missed opportunities Dubious prospects buy nothing. You are less likely to be aware of the points on the buying journey where your leads drop off. Little wonder why 40-70%+ of qualified leads are still not ready to buy. Marketing content tailored to the buying journey resonates with prospects.

Collaboration 77

Collaboration Marketing Team Hubspot 77

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

B2B 100

B2B Adwords ROI Hubspot 100

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. Social media posts. Some examples of sales enablement content that’s prime for social media include: Blog posts. Asking questions about products or reaching out via social media. Landing pages. Blog posts. The list goes on.

Data 117

Data Marketing How To Collaboration 117

Sprout Social

APRIL 15, 2020

Many outlets like the GlobalWebIndex , IbisWorld , and HubSpot are publishing regular data reports on the global impact of coronavirus to help businesses do just that. The program garnered support that resulted in $500k of shoes donated and the company has since added a “buy-one-give-one” purchase option, at the suggestion of their community.

Strategy 142

Strategy Metrics Hubspot Retail 142

Webbiquity SMM

MAY 31, 2011

According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# It removes psychological barriers and objections to buying, and makes people want to do business with you because they are comfortable. But the process of building trust is even more fundamental than that. Be transparent.

Hubspot 188

Hubspot How To B2B Travel 188

Buffer Social

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

LinkedIn 113

LinkedIn Tips Skills URL 113

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Webbiquity SMM

NOVEMBER 12, 2012

Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. Inbound Marketing. WPO, in contrast, has a broader focus on earned content (e.g.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. 4 LinkedIn Tips to Help You Stand Out by Social Media Examiner.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Rebekah Radice

JULY 15, 2019

No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions. And once you build up a series of webinars, adding them to a landing page like Hubspot creates a learning center that your audience can continue to come back to. Questions like: What was your main concern when buying the product or service?

Types 119

Types Video Content Case Study 119

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Social Media Strategies Summit

NOVEMBER 28, 2022

Your value proposition needs to outline your benefits and the advantage of buying from you versus the competitor. Still, if you say you’re the best in the world, you’ll need to back up that claim with a statistic, testimonial, or some other form of social proof. HubSpot understands Facebook’s B2B lead generation potential.

Examples 246

Examples Facebook B2B Instant Messaging 246

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers.

B2B 185

B2B Social Media Review eBook 185

Writtent Blog

MAY 26, 2014

Late last year, HubSpot surveyed over 7,000 businesses to determine the impact that certain inbound marketing activities have on website traffic generation, business blogging being one of them. Coming back to the HubSpot marketing benchmarks study mentioned above, B2B and B2C companies with websites containing 100+ pages generate 2.5x

SEO 97

SEO Hubspot Press Release Engineering 97

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Based on the popular 95-5 rule, 95% of your target customers are not yet prepared to buy – but still need your attention. Social media management Not all brand marketing tools focus on social media.

Brands 62

Brands Hubspot Marketing B2B 62

Convince & Convert

MARCH 8, 2016

In most companies – especially B2B firms – sales and marketing don’t get along. Huge credit to my friends at Hubspot here, as they initially popularized the concept of Smarketing, and have done a lot of great work on this topic that inspired my presentation). They sing the same song, but in very different ways.

How To 60

How To Embedding B2B Patterns 60

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. But what does that mean?

B2B 52

B2B Strategy Brands Content 52

Sprout Social

OCTOBER 23, 2018

Our industry has never been just a B2B world or a B2C world, it’s always been a human-to-human world. B2B success is marked by how strong and authentically connected your employee network is. Ignored audiences influence buying decision. It’s those ICs that will be making the buying decisions of tomorrow.

Hubspot 68

Hubspot B2B Team Conversation 68

Convince & Convert

JUNE 1, 2014

Lots of great people that I consider to be colleagues and friends were on the list(s) too, and sites I adore like Social Media Examiner, MarketingProfs , Buffer , Social Media Today , and Hubspot made the top 25 sources group as well. I remember meeting Chris Brogan for the first time. And CC Chapman.

Twitter 167

Twitter Marketing Conference Consultant 167

Oktopost

SEPTEMBER 30, 2022

Want to hear more from renowned B2B marketing leaders? Why there’s more to lead scoring than demographics, interest, and buying stage; and where social engagement data plays a critical role. Mentioned throughout this episode are ways to lead score in: Marketo, Hubspot, & Eloqua. Catch all episodes here. Meet Jennifer.

Data 118

Data Engagement Hubspot B2B 118