Buffer Social

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. According to one study, it also costs over $50 billion annually due to wasted resources alone. But what makes B2B content good ? Tough question. Interview them.

B2B 95

B2B Content Syndication SEO 95

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. We also know the world of social listening is one that can make or break our brand’s reputation. Like actual listening, social listening can be the glue that holds your marketing strategy together.

B2B 155

B2B Sentiment Analysis Reputation 155

The Social Media Incubator

JULY 17, 2013

When it comes to generating B2B leads online, do you have a social media strategy or are you just “winging it?” ” Here ar our top 3 tips for helping your B2B business to thrive using social media: Develop a strong LinkedIn presence – LinkedIn is the B2B go-to place online.

B2B 163

B2B Social Media Tips LinkedIn 163

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Social Media Marketing. Email Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO? More time in each sales stage.

B2B 125

B2B SEO Travel Hubspot 125

Webbiquity SMM

MAY 24, 2016

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St.

B2B 105

B2B Trends Social Media Marketing 105

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Where else would they go besides social media? Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route.

B2B 130

B2B LinkedIn Strategy Brands 130

Koka Sexton

JANUARY 5, 2023

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. Understanding how to qualify leads is integral to running successful B2B marketing campaigns. Digital and Social Media Marketing. Why it matters. Negotiation.

Metrics 140

Metrics B2B ROI Advertising 140

Webbiquity SMM

MAY 9, 2019

If you’re in B2B sales or marketing, you know how challenging it is to get the attention of today’s buyers. B2B marketers are struggling more than ever to get targeted prospects to engage; almost 60 percent say it’s a challenge for them to generate new leads, according to Chief Marketers’ 2019 B2B Marketing Outlook report.

B2B 130

B2B Committee Buy Process 130

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Webbiquity SMM

JUNE 6, 2019

A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. They dismiss this photo-sharing platform as a tool to engage with their market simply because they believe their consumers, who all happen to be companies, corporations, and other businesses, aren’t on this particular social medium.

B2B 149

B2B Instagram How To URL 149

Oktopost

MAY 30, 2023

We don’t need to remind you of the benefits of consistently posting quality content to social media, particularly when it comes to getting ahead of the competition. Here are the five things you need to know about streamlining your social media strategy. Content creation for social media shouldn’t be down-to-the-wire.

Publishing 84

Publishing Social Media Film B2B 84

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. How To Do It Right: Demand Generation by Forbes.

B2B 219

B2B Strategy Marketing Metrics 219

Oktopost

JUNE 19, 2023

This is never truer than it is on social media. These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage.

Social Media 62

Social Media Strategy B2B Collaboration 62

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. ” Click To Tweet.

B2B 91

B2B ROI Social Media Hashtag 91

Oktopost

APRIL 18, 2022

Audio blogging”, the ancestor of podcasts, dates back to the 1980s. It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast?

B2B 62

B2B Marketing Apple Hosting 62

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

agora pulse

DECEMBER 26, 2016

How do you choose what social media news you read each day? With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process. The Best Social Media Roundup Posts of the Year. Optimize Marketing.

Social Media 124

Social Media Curation Journal SEO 124

Webbiquity SMM

FEBRUARY 14, 2020

When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity. Your social media profiles are no longer just for amusement and socializing. Blurred Lines.

Skills 165

Skills Social Media Social Media Management How To 165

Sherrilynne Starkie

FEBRUARY 13, 2018

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A lot of people think of social media as marketing, and it’s an important part.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Social Media Strategies Summit

FEBRUARY 18, 2021

Social media is a fun and dynamic place where nothing remains constant. One day everyone is obsessed with a silly social media challenge and the next day everyone forgets about it and moves on to something else. In this post, you will learn about 9 of the biggest social media trends to watch out for in 2021.

Trends 193

Trends Social Media Authentication Instagram 193

Social Media Marketing

MARCH 1, 2010

The study, conducted by Business.com , finds that that four of the top five most effective social media tactics for engaging small business decision makers do not require significant IT investment or involvement.

B2B 159

B2B Study Social Media Small Business 159

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. The easiest way to achieve this is through social media influencers – those that have thousands or even millions of followers on their social media profiles. How does influencer marketing work in B2B?

B2B 59

B2B Influencer Marketing ROI 59

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Webbiquity SMM

AUGUST 2, 2018

At some point today, a social media marketer is going to get fired. They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. The reason?

Social Media 107

Social Media B2B Engineering SEO 107

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I sproutsocial.

Social Media Management 103

Social Media Management Social Media Tips Skills 103

The Realtime Report

AUGUST 17, 2012

Tumblr: 69 million blogs. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. LinkedIn Is Most Important Social Network for B2B Marketers. Other favorite social channels included YouTube, Flickr, Digg, Stumbleupon and Tumblr.

Social Networking 184

Social Networking B2B LinkedIn Tumblr 184

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. How do you know if your market is active in social media? Are they blogging on their website? And how do you measure success?

B2B 129

B2B Social Media Proposal Google Reader 129

Oktopost

FEBRUARY 28, 2022

Public review sites like Glassdoor are another great resource for companies that are having trouble identifying their strengths and weaknesses as employers. Finally, don’t forget to check social media for even more insights. Check out our on-demand webinar on What Employee Advocacy Brings to the Table for B2B Brands !

Company 136

Company B2B Brands How To 136

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. And their social media game is tight.

Data 141

Data Social Media Sentiment Team 141

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Technology.

Social Media 230

Social Media SM2 Energy Microblogging 230

Oktopost

DECEMBER 8, 2021

Prior, he led social marketing at ServiceNow, global social media for Citrix, and launched a social media agency that worked with Fortune 500 brands. Justin has been interviewed by mainstream media sources including Fox Business, Associated Press, Inc. Stay in the Loop.

Engagement 109

Engagement B2B Apple How To 109

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. In addition to making your workday less stressful, using a social media scheduler can help you plan an effective content mix. You can look for opportunities to reinforce social messaging across platforms. Conduct a social media audit.

Template 145

Template Templates Social Media Tools 145

Oktopost

OCTOBER 8, 2023

The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. It outlines the timing, frequency, and type of communication (such as emails, phone calls, social media interactions, and follow-ups) to systematically move a prospect through the sales process.

B2B 131

B2B Education Meeting Engagement 131