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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Sentiment 111
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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

For instance, internet users create new social media accounts every day. You cannot underestimate the power and impact of social media in the business world today. Previously, people used social media platforms to chat, create friendships, share files, and perform other social activities.

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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

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10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

According to the research firm Aberdeen , companies that are identifying customer needs and wants through predictive analytics are able to increase their organic revenue by 21% year-over-year , compared to an average of 12% without predictive analytics. Starbucks Uses Predictive Analytics to Serve Personalized Recommendation.

Examples 200
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Search Engine Statistics:: Google's share dips

The Marketing Blog

Sector wise trends : If we look at vertical searches, all is not lost for Google as they continue to rise in Automotive, Shopping and travel verticals. Google’s percentage of upstream traffic grew for the Automotive, Shopping and Travel categories. Search saw gains in the Automotive category.

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Social Media the One Bright Spot for PR Hiring

Proactive Report

Executives polled in the The Creative Group Hiring Index for Marketing and Advertising Professionals said PR and marketing research top their list of new hires they plan to add in the next year. One area in PR that is a bright spot in this tough hiring market is social media. 98% of U.S. How is PR faring?