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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. AI insights are the knowledge and understanding gained by analyzing complex datasets using AI.

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Is YouTube for you? 5 Reasons To Keep It In Your 2022 Marketing Strategy

SocMed Sean

Is YouTube Facing Challenges As A Social Network? While YouTube still commands the lion’s share of video-based social media popularity and user base, it is seeing rising competition. While YouTube has been around longer than many social media platforms, it continues to grow at a fast rate. Is YouTube dying?

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This Week in Social Media – 5/8/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. more effective social marketing by brands. more effective social marketing by brands. Mobile engagement on Facebook rose 4X since Facebook Timeline rolled out. What led to the increase in brand engagement?

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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

For instance, internet users create new social media accounts every day. You cannot underestimate the power and impact of social media in the business world today. Previously, people used social media platforms to chat, create friendships, share files, and perform other social activities.

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10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey. Starbucks is one example of a brand that is using its loyalty card and mobile app to collect and analyze customer data.

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