Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

JULY 12, 2022

For businesses embroiled in scandal, recovery can take time; 30% of board members say their companies’ reputations rebounded in less than a year after a brand crisis, while 16% said the recovery took four years or more. We’ve all seen the headlines about brand scandals and businesses’ attempts to reclaim their reputations.

Examples 109

Examples Brands Sentiment Reputation 109

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation? Are you snobby?

Reputation 107

Reputation Strategy Brands HootSuite 107

Almost Savvy

OCTOBER 4, 2012

It’s often what happens next that can make, break or save a brand’s reputation. Among the millions of debate-related tweets on Twitter, there was a completely insensitive and inappropriate tweet about President Obama’s grandmother. Sometimes, though, things don’t go as planned and something, someone screws-up.

Social Media 243

Social Media Brands Reputation Authentication 243

Almost Savvy

OCTOBER 4, 2012

It’s often what happens next that can make, break or save a brand’s reputation. Among the millions of debate-related tweets on Twitter, there was a completely insensitive and inappropriate tweet about President Obama’s grandmother. One well-known, household brand had a bad thing happen last night. Targeted apology.

Social Media 190

Social Media Brands Reputation Authentication 190

Hootsuite

MAY 16, 2023

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Mindjumpers

FEBRUARY 17, 2011

Just as there are trending topics going on on the microblogging platform Twitter that show sentiment and tell a story of what is being talked about, the same can be said about the blogosphere. Most bloggers from time to time write about brands and products whose reputation they approve of and can identify with. Girl power.

Blogosphere 195

Blogosphere Technorati Microblogging Blogger 195

Sprout Social

OCTOBER 11, 2022

Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn. When forming your approach to moderation ask yourself: what is the balance of authenticity and remaining true to your brand identity?

Eventful 112

Eventful Social Media How To Sports 112

Almost Savvy

OCTOBER 4, 2012

It’s often what happens next that can make, break or save a brand’s reputation. Among the millions of debate-related tweets on Twitter, there was a completely insensitive and inappropriate tweet about President Obama’s grandmother. One well-known, household brand had a bad thing happen last night. Targeted apology.

Social Media 163

Social Media Brands Reputation Authentication 163

Sprout Social

JUNE 22, 2021

36% of consumers follow brands on Twitter. Why you should be on Twitter. Twitter is one of the top social media apps for brands keeping up with the latest trends and conversations relevant to their target audience. For brands, maintaining an active and responsive Twitter presence is crucial for maintaining a competitive edge.

Platform 116

Platform Social Media Tumblr Reddit 116

Sprout Social

MAY 4, 2021

Twitter is experimenting with a new card format that features a large “Shop” button, as well. When it comes to brand reputation, the buying experience is just as important as the product itself. Remember to go beyond sales alone by digging into sentiment analysis and inbox reports. You only get one first impression.

Retail 138

Retail Instagram Buy Social Media 138

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

Sentiment 109

Sentiment Analysis Social Media How To 109

Sprout Social

MARCH 8, 2019

Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). What is online social listening? Not a good look.

Reddit 98

Reddit Tumblr YouTube Review 98

agora pulse

SEPTEMBER 21, 2019

Consumers are craving authenticity and many influencer strategies need some refining. Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment. Here are seven signs to look out for.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Consumers are craving authenticity and many influencer strategies need some refining. Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment. Here are seven signs to look out for.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Hootsuite

JULY 17, 2023

Your brand reputation can make or break you. Which is why online reputation monitoring tools are an essential component of any social media manager’s software setup. Think of it like modern, ethical eavesdropping: online reputation monitoring tools allow you to be a savvy social media super-spy. Go on, listen in!

Reputation 71

Reputation Tools HootSuite Sentiment 71

Razor Social

MAY 15, 2019

A social media influencer is someone who has access to a relevant audience that you want to get access to and can persuade that audience to take action based on their authenticity and influence. All of these metrics are pretty easy to measure either through native social media analytics on Twitter, Facebook, LinkedIn, etc.,

Influencer 104

Influencer Social Media How To Campaign 104

Sprout Social

AUGUST 19, 2021

Twitter is experimenting with a new card format that features a large “Shop” button, as well. When it comes to brand reputation, the buying experience is just as important as the product itself. Remember to go beyond sales alone by digging into sentiment analysis and inbox reports. You only get one first impression.

Examples 131

Examples Tips Patterns Instagram 131

Convince & Convert

SEPTEMBER 2, 2015

Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically. Screen for online reputation. Do background research.

Influencer 60

Influencer Brands Marketing Authentication 60

Sprout Social

JUNE 15, 2020

Twitter’s GDPR FAQ , highlighting the company’s role as controller and processor and how the platform’s Tailored Audience Program is impacted by GDPR. Paying close attention to your reputation via social media when it comes to questions, comments and concerns from customers. Tighten up your social media security.

Social Media 131

Social Media Privacy Marketing Policies 131

Sprout Social

APRIL 15, 2024

A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. It’s the scenario no business wants to face.

Press Release 92

Press Release Banking Reputation Marketing 92

Sprout Social

OCTOBER 22, 2018

“No one cares if I’m on social or not” The c-suite has a reputation for being somewhat isolated, maintaining some degree of privacy and separation between themselves and the public. Research from Weber Shandwick indicates that a CEO’s reputation is directly responsible for 44% of a company’s market value.

Reputation 73

Reputation Industry Aggregator Research 73

Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Management of brand reputation Your brand’s most valuable asset is its reputation. Brand custodians: Protect your brand’s reputation and foster enduring brand loyalty.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Techipedia: Tamar Weinberg

MAY 18, 2010

Starting a fan page on Facebook and a business account with Twitter is sort of like moving into a new neighborhood. Twitter is a fantastic tool to use. As long as you’re being authentic, honest and open people will forgive the little missteps that are bound to happen. It introduces your brand Is your company new?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Social Media Strategies Summit

FEBRUARY 8, 2023

Moriah’s team developed a bunch of templates when they started running UNC Charlotte’s flagship Twitter account: “We originally created these to make up for that lack of quality imagery — but found that they were significantly more useful than that,” she explains. Are the other platforms truly that much different?”

Social Media 200

Social Media Google Tips Template 200

Diva Marketing Blog

NOVEMBER 16, 2011

Brian Solis has earned a reputation as guy who digs deep and comes up with insights that result in head nodding. Diva Marketing/Toby: You discuss the importance of creating and maintaining authentic exchanges which in turn, lead to building relationship with the connect customer. are we creating an illusion of special? As they say.

Klout 78

Klout Social Media Social Networking Influencer 78

Sprout Social

SEPTEMBER 25, 2023

It builds brand reputation According to our most recent social media industry report , building brand reputation and loyalty is the top priority for marketers across industries, with 66% of businesses prioritizing it in today’s economic environment.

Strategy 112

Strategy How To Team Reputation 112

Sprout Social

NOVEMBER 3, 2021

Search for niche groups on various platforms (Facebook, Twitter, Reddit ). You can also read reports online that share platform user and usage trends for Instagram , Facebook, Twitter, Tik Tok, and others. For instance, on Twitter, your photo should be 400px by 400px. Make sure it’s the correct size for the platform.

Social Media 139

Social Media Tips Authentication Collaboration 139

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. Social Media is Inexpensive False. Social Media is Fast False.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Sprout Social

DECEMBER 9, 2021

For many, checking Facebook, Twitter or Instagram daily has become as routine as brushing their teeth. Even the most dazzling, high-budget television ad can’t deliver what social media offers for free: authenticity. From a brand perspective, reviews are key for audience growth and reputation management.

Social Media 144

Social Media Review Buy Engagement 144

Keyhole.co

FEBRUARY 26, 2024

Tabs Chocolate ditched the regular paid marketing efforts and focused on creating consumer trust through authentic content. Tabs Chocolate also has a Twitter account with 1,129 followers, where it posts updates on new product launches and user-generated content. So, they got creative with their approach. I think people are conformists.

Social Media 59

Social Media Strategy UGC Influencer 59

Sprout Social

JANUARY 20, 2021

Feedback, opinions, sentiment and other qualitative data signal why and where these conversations are happening. Sprout users can also use listening to gather market research from Facebook, Twitter, Instagram, Tumblr, Youtube and Reddit. The latter two are unique and valuable—but underused—channels for B2B market research.

B2B 111

B2B Research Sentiment Marketing 111

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. Platforms used: Twitter. Platforms used: Instagram, Facebook, Twitter. 7 social media campaign examples to learn from. Coors Light #CouldUseABeer.

Campaign 145

Campaign Social Media Travel Hashtag 145

Convince & Convert

NOVEMBER 20, 2013

In the years since Benioff wrote his manifesto, enterprises have become obsessed with connecting with customers via Facebook, Twitter or other social media, as they then monitor sentiment and measure effectiveness. No longer purely a medium for self-expression, it has become the predominant marketing channel.

Social Media 152

Social Media Sentiment Nielsen Reputation 152

Oktopost

JUNE 9, 2020

And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Employees can carry your company’s message with an authentic voice, which makes them a trustworthy source. Some of them feel that social media is the domain of their kids using TikTok and Twitter.

B2B 145

B2B Survey ROI Metrics 145

Techipedia: Tamar Weinberg

MARCH 12, 2009

Because this critical post of Royal Caribbean disappointed me, I polled my Twitter followers for feedback. Clearly, the sentiment there is negative as I gathered when I figured out where you all came from My thoughts is that there’s mostly a “why didn’t I get picked?&# mentality there. Sad, actually. Good thoughts.

Brands 133

Brands Message Boards Travel Forums 133