Hootsuite

JUNE 1, 2022

Photo dumps often have a mix of “good” pics, blurry selfies, candids, goofy shots and maybe a meme or two. Youtube star Emma Chamberlain is known for her photo dumps, which vary from a seemingly random collection of pictures to an up-close look at what appears to be a painful eye infection. Why are photo dumps trending on Instagram?

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Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

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Ignite Social Media

AUGUST 2, 2022

Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand. You need to have a solid strategy in place, which is where we come in.

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Keyhole.co

OCTOBER 30, 2023

million TikTok: 1 million YouTube: 249K subscribers LinkedIn: 523,700 followers Reddit: 11,500 members But since they have an online presence in various countries, their regional accounts also have millions of followers and activity. Let’s take a closer look at the key features of their online marketing strategy. And it works!

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Keyhole.co

DECEMBER 19, 2023

Gymshark’s marketing strategy is one of the key reasons for its rapid success. million Facebook: 2 million YouTube: 503K Twitter: 368.7K Let’s dive into Gymshark’s marketing strategy. So, Gymshark’s marketing strategy makes use of these phrases as hashtags. Here is the wondrous follower count on Gymshark’s main accounts.

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Buffer Social

OCTOBER 23, 2023

Verified for Business Onboarding Meta revealed the onboarding steps for its Verified for Business program, aimed at authenticating business identities. Use this feature to build and maintain a more engaged and authentic community. Supporting News Organizations with Shorts YouTube is allocating $1.6

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Buffer Social

AUGUST 19, 2018

Join 17,000+ weekly listeners for the Buffer podcast, The Science of Social Media , where we bring you the latest and greatest in social media marketing news, updates, stories, insights, and actionable takeaways. Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!

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Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. daily views globally Whoa.

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Hootsuite

APRIL 27, 2022

A marketing solution that drives community and commerce? If we’re being honest, we think it’s one of the most under-tapped resources available to a business, especially given the rise of social commerce and audiences placing a higher value on authentic communication and customer service. Facebook Messenger is kinda a big deal.

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Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

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Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Figuring out how to make your marketing click with a younger crowd is easier than you think. That’s why we put together this guide on marketing to Gen Z. 10 social strategies for marketing to Gen Z. Marketing trends come and go.

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Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Step 1: Create a social media marketing strategy. Step 3: Automate marketing with a social media management tool.

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Buffer Social

JULY 31, 2023

Have you been trying to figure out your social media marketing plan and not sure where to start? We’d love to help with some ideas if you’re just getting started with your social media strategy and content marketing! What are you working on today for social media management?

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Keyhole.co

MARCH 18, 2024

The Swiss giant has consistently maintained high standards, ran revolutionary marketing campaigns, and become a household name. Nestlé’s marketing strategy for products has always been strong. million YouTube: 27.8K Plus, it uses a host of other clever marketing and content strategies.This blog will go into the details of how.

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Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. BTS content can support all three consumer desires while building brand authenticity. Along with supporting transparency and authenticity, day in the life videos can also educate viewers.

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Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. million Facebook: 15 million YouTube: 17.6 Instagram: 10.3 The brand is a beloved global phenomenon.

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Social Media Strategies Summit

OCTOBER 21, 2021

Admittedly, Danielle Morrill isn’t technically a current CEO –– right now, she’s CTO and co-founder of FirstParty , which does marketing automation for developers. Particularly on Twitter and to a lesser extent on LinkedIn, Morrill speaks at length about the challenges of securing venture capital funding to bring a new tech product to market.

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Buffer Social

AUGUST 23, 2023

While social media is a powerful marketing tool, plenty of entrepreneurs have proved that quality over quantity is key when it comes to using social media to maximize their reach – and sales. If you don’t, fear not; we have guides to defining your target market and creating marketing personas ).

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agora pulse

FEBRUARY 11, 2020

Instagram Stories usage has skyrocketed past Snapchat’s, and the feature has become so popular that it’s been adopted by Facebook and even YouTube ( though it is currently in beta). The end result is the platform-wide creation of video memes and creative marketing content. . And in This Corner, We Have Reels.

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Later

DECEMBER 11, 2019

Wondering what big influencer marketing trends are coming in 2020? . We’ve rounded up predictions and the top influencer marketing trends in 2020, according to social media experts: Influencer Marketing Will Be Bigger Than Ever in 2020. Influencer Marketing Trend #1: Video Content Will (Continue To) Be King. “The

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Later

DECEMBER 23, 2020

From Instagram Reels and TikTok to the original video giant YouTube, there are tons of opportunities to grow your audience and boost your engagement with video content. For example, if you’re hoping to expand into a Gen Z market , you might want to think about TikTok. Take Action in 2021: Experiment with Memes on Your Feed .

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Buffer Social

MAY 30, 2023

It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. Audiences gravitate towards authenticity and transparency – they love connecting or finding points of similarity and shared identity.

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Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. Once marketers identify which social media platforms their audience uses, they also need to familiarize themselves with the in’s and out’s of what makes each platform tick.

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agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans.

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Later

MAY 28, 2021

When you visit Mattie’s profile, she immediately brings you in with her honest authentic captions and engaging stories. #2: Come for the social media tips, stay for the relatable memes. #4: Isis Breanna is the go-to business coach for all things social media marketing. A post shared by 6-Figure Marketing Maven (@candacejunee).

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agora pulse

MARCH 24, 2020

More info about algorithms: Google’s BERT Update: Embracing Customer-Centric Conversational Marketing. Brand authenticity. Brand authenticity is the “realness” of a brand. Brand authenticity includes a brand voice (how your brand “sounds”) and brand engagement (how a brand interacts with its audience).

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Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. But how do you start marketing to them? And the answers will help you do more than just market to Gen Z. Here’s what you need to know if you want to make meaningful connections with the next most important generation on the market. You know it’s coming.

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Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. It helps with market differentiation A unique brand experience separates you from the competition. These include social listening data from relevant social networks (TikTok, YouTube, Instagram, Twitter, etc.),

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Sprout Social

FEBRUARY 2, 2023

Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. Cheyanne explains, “Trending sounds and memes related to pets and pets insurance drive the highest engagements. Keep your videos as authentic as possible.

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agora pulse

DECEMBER 13, 2018

Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve. Marketers relying heavily on paid ads will need to keep an eye on the latest rules regarding customer consent and data protection. Live Streaming Gets Authentic. Augmented Reality.

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agora pulse

JULY 16, 2019

Consumers don’t care about your brand or your marketing message—unless it resonates. the Charmin Bears, Tony the Tiger, and the Keebler Elves) in their marketing messages and for good reason. This type of ephemeral marketing is super popular especially with millennials. Create memes. Enter storytelling.

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Social Media Strategies Summit

SEPTEMBER 21, 2020

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. I’d always been the ‘Youtube / Influencer Guy’ throughout my career. Influencer marketing works.

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Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels.

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Hootsuite

OCTOBER 20, 2021

In fact, the best ways to make a post blow up on the app often simply involve engaging with the TikTok community in an authentic way. It’s aggressively trend-driven, pushing memes and video formats into the spotlight. The next big thing may take over just a few days later, but every meme has its moment. Understand trends.

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Later

DECEMBER 23, 2020

From Instagram Reels and TikTok to the original video giant YouTube, there are tons of opportunities to grow your audience and boost your engagement with video content. For example, if you’re hoping to expand into a Gen Z market , you might want to think about TikTok. Take Action in 2021: Experiment with Memes on Your Feed .

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Social Media Strategy Meme Instagram 64

Hootsuite

APRIL 22, 2020

10 of the best social media marketing books. The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI by Carlos Gil. RIP, traditional marketing. We’re living in a world where Youtubers get more impressions than Coca-Cola , and politicians rise to power through memes.

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Later

DECEMBER 23, 2020

From Instagram Reels and TikTok to the original video giant YouTube, there are tons of opportunities to grow your audience and boost your engagement with video content. For example, if you’re hoping to expand into a Gen Z market , you might want to think about TikTok. Take Action in 2021: Experiment with Memes on Your Feed .

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