Convince & Convert

DECEMBER 16, 2014

Each time Lorna Jane opens a new retail store, Sam identifies and reaches out to bloggers in each city. He invites them to come to the store, try on apparel, and take home something for free for authentic word of mouth buzz about the stores.

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Blogger Fashion Case Study Brands 152

agora pulse

JULY 22, 2020

Some examples of Instagram live collaborations are: nail salons and hair salons, libraries and coffee shops, sunglasses retailers and swimwear brands, or florists and wedding planners. It adds to the authenticity. Instagram has always been the best platform for fashion and beauty, thanks to its visuals and—dare I say it?—more

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Collaboration Examples Instagram Tips 140

Sprout Social

NOVEMBER 21, 2022

Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. Some examples of Byte’s services include chatbot creation and augmented reality. They are an official Snapchat Lense Partner as well.

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Case Study Marketing Directory Retail 114

Sprout Social

NOVEMBER 17, 2022

Instagram Reel ideas for fashion and retail brands. Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. Customers are looking for brand authenticity on social, so relatable content resonates with many people.

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Types Instagram Brands Collaboration 118

Sprout Social

OCTOBER 17, 2022

Whatever the fashion world calls it, the Telfar Shopping Bag has become one the most coveted “it bags” over the past few years. The iconic bag is only available for sale online and is known for selling out within seconds, but Telfar surprised fans with the opportunity to secure one during New York Fashion Week 2022. nene_la_shiro.

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Brands Fashion Eventful Hosting 98

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Welcome To The Video Generation By Jason Katz. ” Click To Tweet. .”

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Video Retail Influencer YouTube 131

Mindjumpers

JUNE 13, 2012

The report is developed by Scott Galloway, NYU Stern and L2ThinkTank and is focused on the performance of 100 icon brands across beauty, fashion, specialty retail and watches and jewelry. The ranking of the brands is based on their performance within size and growth (35%), engagement (35%), programming (20%) and integration (10%).

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Report Brands Facebook Nielsen 274

Pixlee

NOVEMBER 8, 2018

As 2018 ends, it remains an uneasy time for brick-and-mortar retailers. When you combine the seemingly never-ending rise in online shopping behavior with the ever-growing specter of online retail monolith Amazon, it can feel as if the retail apocalypse is imminent. But is that such a surprise? Get Social. Get Interactive.

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Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Why should brands carry out review analysis?

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Review Brands How To Analysis 127

Ignite Social Media

MAY 24, 2016

While collaborations with music-minded businesses + fashion retailers seem like the obvious fit, the festival’s gorgeous backdrop, exclusive parties, A-list celebs and millennial masses make the event ideal for almost any branded executions. Think: Travel + Transportation. Hospitality. Be part of the tease, the lead-up.

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Engagement Brands Hashtag Eventful 110

Pixlee

MAY 21, 2020

Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location. Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now.

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Sentiment B2B HootSuite Retail 95

Pixlee

JULY 3, 2019

For instance, Under Armour developed an AI program that scanned visitors of the NYC Fashion Week to discover the guests who were the least dressed up. Once identified, these guests were given a pair of $90 Under Armour shoes to look more stylish and fashion-forward. In today’s market, customers want to be heard. BH Cosmetics.

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UGC Brands Apparel Content 59

Pixlee

DECEMBER 31, 2018

To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out.

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Brands Retail Apparel Fashion 40

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. She shows what popular fashion brands look like on an everyday person, compared to the overly-stylized, professional model photos companies often use. This works for all companies, not only fashion. Build brand loyalty. Get creative!

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Pixlee

AUGUST 22, 2020

UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. Here we’ll look at how you can reflect in-store experiences online during shutdowns and how UGC can bring an authentic look to your brand. One answer is with user – generated content (UGC). Implement Live Chat.

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Sprout Social

JUNE 27, 2022

The impacts of TikTok can be felt all around us, from the fashion trends we’re talking about to the music we listen to. Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. But first, why you need to try B2B marketing on TikTok.

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Sprout Social

JULY 6, 2020

To do that successfully, we need to focus on both internal and external steps to ensure the efforts are authentic, sustainable and helpful. It’s hard for wineries to push through the systems to get to you, but if you ask for the wines, retailers will listen! Take, for example, the fashion industry. Spread the word. Still True!

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Strategy Social Media Organization Education 145

Pixlee

APRIL 2, 2019

When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. Brand Loyalty. Ride the Wave of Emerging Trends.

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Strategy UGC Hotels Marketing 59

Sprout Social

AUGUST 19, 2021

In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic. Oh Polly , an ultra-popular women’s fashion brand was one of the few businesses chosen by Instagram to trial in-app purchases in the UK this year.

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Examples Tips Patterns Instagram 133

Later

SEPTEMBER 1, 2020

For example, if you’re a fashion brand with an audience that skews slightly younger, you might find that Instagram and TikTok are your most effective platforms. Instagram has become one of the most important platforms for businesses in recent years — especially for those in the e-commerce and retail space.

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Platform Social Media Small Business Instagram 78

Buffer Social

AUGUST 10, 2017

Stories are an incredible way to connect with your audience in fresh and authentic ways. Fashion experts demonstrate how to put together the perfect outfit. This is a strategy often used by online clothing retailers. Again, this is great for online retailers who drive sales through social media promotions.

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Template Templates Instagram How To 112

Sprout Social

NOVEMBER 26, 2019

Transparency and authenticity are two of the most sought-after brand beliefs for consumers who, more than ever before, want to put their money where their values are. Take fashion brand Everlane, which uses social not for flashy content meant solely to sell, but for deep and authentic storytelling about the purpose-driven business it’s built.

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Authentication Retail Fashion SMS 13

Later

NOVEMBER 13, 2019

In fact, our very own Taylor from Later predicted that: “the days of perfectly posed Instagram posts, overly edited photos, and Instagram bot comments are over, making way for more genuine experiences and authentic relationships”. Instagram Aesthetic Trends #4: A Focus on Authenticity . View this post on Instagram.

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Instagram Trends UGC Meme 85

VEED Grow

AUGUST 20, 2020

According to a study regarding online fashion retailers, videos in product pages saw a 134% boost in conversions. Remain authentic to your brand For all the sales tactics and slick editing, your promo video ideas should be on-brand with how you interact with your clients.

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ProBlogger

MAY 17, 2023

Her blog’s success and expertise in home decor and crafting led to her being hired by a home improvement retail company to create content and lead DIY workshops for their customers. These companies recognize the value of bloggers in creating engaging and authentic content that resonates with their target audience.

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Consultant Blogger Conference SEO 27

Later

MAY 1, 2020

Some of the most popular affiliate programs are: rewardStyle – A cost per acquisition network with mainly fashion and lifestyle brands. Shopstyle – A cost per acquisition network with mainly fashion and lifestyle brands. A post shared by The Business of Fashion (@bof) on Apr 3, 2020 at 3:11am PDT.

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Instagram How To Affiliate marketing Influencer 57

Bill Hartzer

JULY 15, 2010

s Keeping Up with the Kardashians), there is a fast-growing set of Americans who reject excess and artificiality in favor of authenticity, substance and interconnectedness. More than three-quarters of Americans shop at Walmart every year, so whether you’re a fan or not, the retailer has influence. Michelle Obama.

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Buy Influencer Web 2.0 Survey 113

Convince & Convert

NOVEMBER 2, 2023

Whatever your long-term strategic aims, remember that authenticity and consistency should be at the heart of your branding strategy. In the early 1980s, nobody would have expected computers to be cool, let alone a veritable fashion accessory. Take fast-fashion retailer Boohoo.

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Brands Apple Case Study Fashion 78

Later

SEPTEMBER 12, 2019

UGC Best Practices #2: Strive for Authenticity . Social authenticity is a growing trend online , and sharing honest user reviews through UGC will keep your brand ahead of the curve. A post shared by Lamic Kirabo (@lamickirabo) on Nov 11, 2018 at 1:32am PST. Consumers are 2.4 Orange crushing on @furrylittlepeach with our tote bag.

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UGC Content Instagram Hashtag 60

Sprout Social

JULY 14, 2022

You can use these existing environments to engage with your target demographic groups, all the while promoting your brand in an authentic way. Gucci’s clothing isn’t the only part of the brand that’s fashion-forward. The luxury fashion house has done several activations in the metaverse over the past two years.

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Brands Avatar Fashion Virtual World 115

Sprout Social

NOVEMBER 30, 2022

Incorporating creator marketing into your social media strategy can improve your reach, grow audience engagement and help you connect with new communities in an authentic way. Creators embody what consumers are looking for: authenticity. Why a creator marketing strategy is a must next year. Social media content creators.

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Brands Collaboration How To Marketing 133

Buzz Marketing for Technology

NOVEMBER 1, 2013

That is what we saw in the “Mobilizing the Retail Shopping Experience” research study. If that’s just the scenario on mobile retail sites, just think about all of the e-commerce sites and brands that rely on the Internet to drive traffic, click throughs, newsletter sign-ups and purchases.

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Conversation Loyalty Mobile Retail 255

Ignite Social Media

JANUARY 22, 2020

A home goods store may post a photo of a pup lying happily on their sofa, while a fashion retailer can advertise their line of active wear on a model running alongside her furry friend. A fashion retailer showing how to style a trendy piece? Looking to add a dose of cuteness to your social posts? Wondering where to start?

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Types Delicious UGC Bazaarvoice 177

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? The key is to use Facebook groups as an authentic way of connecting with customers and not being outright salesy. How do you take your Facebook sales up a level?

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Strategy Brands Facebook How To 100

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

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Telecommunications Wireless Software Applications 218

Sprout Social

OCTOBER 13, 2021

But be careful: Millennials and Gen Z only want to buy from brands that are authentic and transparent. The retail giant regularly partners with influencers and celebrities to showcase new product lines and seasonal favorites. And it panned out well for Jane, a boutique fashion shop for women and children.

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Buy Brands Apparel Content 139

Sprout Social

MARCH 1, 2021

Native American headdresses at Fashion Week, box braids on white women and whitewashed Mahjong tiles are more glaring examples of cultural appropriation. If a brand is actually Black, LGBTQIA+ or Native-owned, or very closely connected to these diverse audiences, these terms could be a relevant and authentic part of their brand voice.

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