Sprout Social

FEBRUARY 13, 2019

Sprout’s own Justyn Howard explains the opportunity that lies ahead when brands turn to social listening to solve business problems: “Social data represents the largest source of business intelligence that has ever existed. When every business has the data they need to improve, we all benefit.”. Get to your “aha!” moments, fast.

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Authentication Analysis Sentiment Tumblr 98

Ignite Social Media

SEPTEMBER 5, 2023

7 of our Favorite Creative Social Media Trends of September 2023 Here is a list of 7 of our favorite social media posts we saw this month. It was engaging, captured something people were already talking about, and felt like an authentic and natural way for them to jump into the conversation. It was spot-on. Chef’s kiss.

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Social Media Brands Content UGC 162

Ignite Social Media

APRIL 15, 2024

This data-driven approach has been instrumental in illustrating the incredible value that influencers can provide and in continuing to grow the program. Underlying the success of these varied content formats is a steadfast commitment to authenticity.

Influencer 143

Influencer Retail Marketing Discount 143

Sprout Social

JANUARY 24, 2024

They harness the creator’s following, trustworthiness and authenticity to increase credibility between a brand and their target audience. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

Influencer 95

Influencer Brands Collaboration Authentication 95

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Data 62

Data B2B How To Metrics 62

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Even if your brand decides TikTok isn’t a good fit, there’s a lot to learn from the trends that have emerged. Wondering how to find TikTok trends in the first place?

Trends 143

Trends Influencer Strategy Hashtag 143

Hootsuite

MAY 13, 2020

Even if you aren’t, it would be a mistake to ignore influencer marketing trends. From the rise of creators to the fall of celebrities and everything in between, these are the most important influencer trends to watch right now. 8 of the most important influencer marketing trends in 2020. important; }. Get the full report now!

Influencer 145

Influencer Trends Marketing Guidelines 145

Pam Moore

MAY 27, 2019

It's easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with. Establish thought leadership in your industry or niche?

Data 106

Data Brands Strategy Authentication 106

Later

JULY 3, 2020

We’re halfway through the year, which means it’s a great time to look back and what’s worked, what hasn’t worked, and which Instagram trends are driving the best results! In fact, according to internal data, 130 million Instagram accounts tap on a shopping post to learn more about products every month.

Trends 110

Trends Instagram Meme Badge 110

Sprout Social

JUNE 17, 2019

However, before you get too carried away, you should be aware of the following social media trends (and to some degree, expectations) — they’ll greatly impact how you’ll want to launch and run your personal brand campaign. Embrace authenticity. How important is authenticity on social media? Ed Keller, CEO of Navient.

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Trends Social Media Brands Authentication 111

Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? The “no-edit” edit was a big trend in 2019, and it doesn’t seem to be going anywhere in 2020. Like most Instagram marketing trends, the teens are behind this one, favoring minimal edits to photos that produce a more organic, authentic look.

Trends 87

Trends Instagram Marketing Influencer 87

Keyhole.co

SEPTEMBER 13, 2023

Maybe you’re not using trending hashtags — or at least the relevant ones. Adding trending hashtags in your posts can make you a part of the popular conversations and a relevant brand in the Instagram community. To help you, we compiled a guide on how to find and use trending hashtags on Instagram for better visibility.

Hashtag 52

Hashtag Trends Instagram UGC 52

Ignite Social Media

SEPTEMBER 18, 2023

They are worried about doing the trends wrong and getting made fun of. However, data shows that 56% of TikTok users are age 25 or over, as of 2022, so it is not just “kids.” If you make consistently authentic content, your audience will find you. What is your unique perspective and sense of humor?

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Brands Content UGC How To 112

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. But at the end of the day, everyone is seeking brand authenticity. For example, a life insurance brand may want to appeal to both older and younger generations.

Brands 108

Brands How To Authentication Collaboration 108

Sprout Social

MAY 15, 2024

Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights. Visualizing data through charts, graphs and dashboards to communicate insights to stakeholders. Continuously educate stakeholders on industry trends, best practices and emerging opportunities.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

Social Media Strategies Summit

APRIL 11, 2024

The latest data from January 2024 shows that 93.2% More importantly, it requires understanding the latest trends, especially considering a super-short trend cycle and an even shorter audience attention span. In its State of Consumer Trends report, HubSpot revealed that 17% of people bought items directly from social media.

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Social Media Tips Marketing UGC 234

Sprout Social

JUNE 3, 2024

Sounding human, being authentic, being relatable. A listening strategy to help identify content trends for lookalike audiences and similar brands to yours The best way to figure out what you want to be at the intersection of the Conjoint Effect is to look and see what other creators are making for audiences similar to yours.

Social Media 99

Social Media Content Remix Social Graph 99

Sprout Social

MAY 23, 2023

People crave authenticity on social, and they can spot boilerplate, AI-generated posts and responses a mile away. Social media work is about more than just creating on-trend posts. But for the most part, it’s old data. For you, that means less time aggregating data, and more time acting on it.

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Team Social Media Management Skills Trends 128

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. Why this surge?

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Patterns Sentiment Analysis Proposal 112

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. So, I can’t really speak to what might be, based on data, the new reality of this year. Tell us in the comments!

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

FEBRUARY 12, 2024

This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases. Influencers help organizations use these authentic interactions to build a loyal community around their brand. It’s all about authenticity and relatability.

Influencer 99

Influencer Marketing Collaboration ROI 99

Sprout Social

APRIL 21, 2020

While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. View this post on Instagram. ????Research

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Retail Trends Fashion Marketing 99

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. Identify trends : Social listening pinpoints changing preferences and emerging trends. The 2023 Sprout Social Index™ also indicates a customer desire for more authentic, non-promotional content from brands.

Social Media 102

Social Media Sentiment Loyalty Microsoft 102

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What is AI analytics?

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Analytics Sentiment Analysis Patterns 107

The Realtime Report

OCTOBER 27, 2023

Each month, more than 130 million Instagram users engage with shopping content and learn about brands and products in an authentic way without hard selling. According to data presented by OnlyAccounts.io , Instagram influencers with between 10K and 100K followers have the highest average engagement rate of 6.89%.

Influencer 91

Influencer Engagement Instagram Survey 91

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Later

JULY 10, 2019

Summer has finally hit, and while most brands are taking a vacay, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram trends in 2019! Being more “authentic” on Instagram has been on the rise for quite some time now – in fact, it was one of our top expert predictions for 2019 !

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Trends Instagram Feed Feedly 85

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. The tools search across multiple social platforms and compile all the relevant social data in one location, so you can get the full picture of what people are saying from just one screen.

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Brand Monitoring Tools HootSuite Brands 98

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? They have powerful data at their fingertips to be more agile. Even if they aren't experts on everything they would like to be, they will take risks, embrace new technologies, and continually use data to optimize results. You simply can't go wrong.

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Trends Brands Marketing Influencer 78

Social Media Network Marketing

FEBRUARY 29, 2024

Stay Ahead of Trends : Keep your finger on the pulse of Instagram trends and capitalize on emerging opportunities to stay relevant and maintain your competitive edge. Weave Compelling Narratives : Share authentic stories and experiences that humanize your brand, fostering deeper connections with your audience.

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Instagram Hashtag Curation Trends 56

Social Media Strategies Summit

JULY 28, 2022

At Pink Orange, we value an education company’s power from a storytelling perspective; it sets them apart from their competitors and makes them authentic. As much fun as it is, keeping up to date with the changes to education and Digital Marketing trends, strategies, and techniques too can be challenging. This question is easy!

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Education Authentication Team Hubspot 189

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. What is review analysis?

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Review Brands How To Analysis 122

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. She says doing this can help maintain authenticity. “It What is the purpose of Black History Month?

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Social Media Authentication Communities Campaign 104

Ignite Social Media

SEPTEMBER 30, 2021

That, along with data and privacy issues, was among our concerns all along. Gradual Changes to “Social Media Norms” We’ve already seen younger generations eschew the “perfection” esthetic in favor of authenticity. Authenticity and product use cases will likely win out over glamour shots over time.

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Social Media Facebook Marketing Proposal 174

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. All data sources pointed to most social media marketers being Millennial white women. Unfortunately, this data isn’t surprising.

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Social Media Survey Education Team 115

Social Media Network Marketing

MARCH 11, 2024

EngagementMatters #CommunityBuilding) Be Your Authentic Self - People Love It: Forget the stock photos and forced scripts. Authenticity builds trust and transparency. Stay updated on trends, analyze your results, and adjust your approach for continuous improvement.

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Engagement Social Media Hashtag Authentication 56