Convince & Convert

DECEMBER 5, 2013

Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media. 2 Amazing Movember Case Studies That Will Make You Grow it Back is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

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Case Study Study Sysomos Crowdsourcing 138

Pixlee

FEBRUARY 4, 2018

It is especially effective when used in visual e-commerce—where customers can shop directly from photos on social media platforms. Gaiam is an authentic and innovative creator in the active lifestyle space that seeks to make yoga, wellness, and fitness accessible. Gaiam found that customers were 2.2x

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UGC Brands Content Crowdsourcing 65

Waxing UnLyrical

JANUARY 3, 2013

No subscriptions, no hidden fees, no credit card authentications. It’s a clever way for social media fans with a large following to monetize their creativity and influence on popular platforms. The Field Agent app uses crowdsourcing to get various types of data from its business clients. Everybody wins. Parking Panda.

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Crowdsourcing Price Airlines Survey 217

Hootsuite

JULY 6, 2022

Social commerce is a subset of eCommerce. It involves buying and selling over social media. And to crowdsource sentiment on your brand. Brands on social media have the added benefit of giving people a place they can easily contact you and where you can reach out to them. What are Instagram eCommerce tags?

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Instagram HootSuite UGC Influencer 117

Pixlee

APRIL 27, 2020

Crowdsource topics, themes, and content. Right now, authentic and real content from your happiest customers goes a lot farther than branded content that’s both dated and out-of-touch. Jenine Wing is a professional academic writer at an EssayPro and an expert social media marketer with years of experience.

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Eventful Engagement Brands Crowdsourcing 61

Sprout Social

APRIL 7, 2020

Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations. So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward.

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Brands Sentiment Conversation Hashtag 115

Sprout Social

OCTOBER 23, 2019

This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. These days, a lot of companies handle customer service via social media. They use social media to promote their rewards program and get new customers in the door.

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Loyalty Brands How To Discount 88

Later

APRIL 24, 2019

Rather than coming up with strict messaging guidelines about what they can and can’t say, businesses are opting to let influencers to use their own authentic voice and create promotional content that feels natural to their account and audience. View this post on Instagram. until I got older and I realized they made me unique and strong!

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List Instagram Brands Crowdsourcing 56

Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. Jason Falls.

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Tools Tips Marketing Social Media 277

Hootsuite

MARCH 30, 2020

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. It can be hard to know how to navigate the challenges of social media in healthcare.

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Social Media How To Exercises Guidelines 145

Sprout Social

DECEMBER 6, 2021

Food for thought: recent statistics note that YouTube is the most widely-used social media platform by far. Even if you don’t see YouTube as a traditional social network, there’s no denying the need to nurture your audience if you want long-term engagement. Are you actively managing your YouTube community?

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Communities YouTube Engagement How To 133

Sprout Social

SEPTEMBER 1, 2022

From responding to questions and comments to crowdsourcing content ideas, the benefits of an active channel can’t be overstated. As your social media users consume more and more video content, having a YouTube presence is more than just a box to check in your broader social strategy. Let’s dive in.

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YouTube Brands Communities Video 117

Kikolani

JANUARY 13, 2014

Let people record an answer to a question on their own time for a crowdsourced interview podcast. (JE). Send an email, then a followup email, then a followup on social media to make sure they got the email if you get no response. We don’t want people to be authentic. Try ScheduleOnce. Re: Duck Dynasty (SS).

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Review Influencer Crowdsourcing Vimeo 144

Hootsuite

AUGUST 27, 2019

That’s why tutorials or how tos crush it on social media. That’s great for engagement and brand authenticity. Directly crowdsourcing posts and engaging with your followers is a fantastic and easy way to create content for your brand’s Instagram feed. Crosspost from other social media sites. katerentz.

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Instagram Engagement Hashtag Delicious 111

Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. This is where crowdsourcing comes in. Embrace these people. We know better now.

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Crowdsourcing Social Media Strategy Construction 122

Sprout Social

MAY 31, 2022

Social media is a hub for civic engagement. Whether you’re seeing celebrities take to Twitter to express their opinions on current events, brands talking about how their values relate to the issues that matter, or everyday people joining the conversation, social is a powerful platform for activism. What is social media activism?

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Activities Social Media Transportation Education 95

Later

MAY 28, 2020

As a brand, Pride Month offers a chance to celebrate, show support, and raise awareness of LGBTQIA+ rights on your social media channels. Plus, with COVID-19 and social distancing measures in place this year, supporting Pride virtually and creating a safe community space on social media is more important than ever.

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Campaign Social Media How To Instagram 60

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal.

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Social Media Tools Strategy Tips 200

Later

JUNE 18, 2019

For brands, it’s a chance to celebrate, show support and raise awareness of LGBTQIA+ rights on social media, but a successful Pride campaign is more than just adding a rainbow to your logo. Tips for Planning & Running a Successful Pride Campaign on Social Media.

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Campaign Social Media How To Instagram 56

Webbiquity SMM

JANUARY 5, 2016

How to Use Visual Content to Drive More Traffic by Social Media Examiner. 36 Visual Content Creation Tools the Pros Can’t Live Without by Socially Sorted. We asked 19 Social Media Pros to share their Top Visual Content Creation Tools. How to Optimize Your SlideShare Deck for More Exposure by Social Media Examiner.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

JUNE 6, 2011

It is trying, instead, to create a more authentic kind of value — and to do that, you need ideals. His company provides traditional & social pay-per-click (PPC) management, natural search optimization (SEO), social media/feed marketing (SMO) and online reputation management (ORM) services to national clients.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Kikolani

SEPTEMBER 17, 2013

This enables them to easily promote your content to their favorite social channels. See it implemented at Social Media Examiner. Mike Stelzner is the founder of Social Media Examiner and host of the Social Media Marketing Podcast. Link out to bloggers with large followings.

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Tips Influencer Blogger LinkedIn 168