Social Media Strategies Summit

APRIL 11, 2024

Luckily, there’s an effective hack for removing this conversion obstacle. For starters, if your e-commerce business sells physical products that embody a particular aesthetic, vibe, or aspirational lifestyle, Pinterest represents a marvelous opportunity to maximize reach and inspire conversions. Source: instagram.com 7.

Social Media 226

Social Media Tips Marketing UGC 226

Sprout Social

FEBRUARY 12, 2024

It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. This directly aligns with C-suite objectives of long-term revenue growth by enhancing brand engagement, conversions and brand recall. It means more efficient use of resources and a higher probability of conversions.

Influencer 107

Influencer Marketing Collaboration ROI 107

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. It adds a message button to your Company page and an inbox to the admin center, so page admins and super admins can view and respond to members directly.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Sprout Social

NOVEMBER 1, 2023

Social media is an ideal channel for BTS content because it can include videos, photos, blogs and other content formats that highlight the employees, procedures and creative processes that bring the business to life. BTS content can support all three consumer desires while building brand authenticity.

Campaign 91

Campaign Content Upcoming Authentication 91

Webbiquity SMM

NOVEMBER 2, 2021

If you’re more interested in having deep conversations with a lot of back-and-forth commentary, then try Facebook, Twitter, or LinkedIn. But usually, this opens up conversations and connections with other people in that same space, allowing you to share more thoughts and ideas. Often, the people you retweet will follow you back.

Industry 235

Industry Social Media Tips Platform 235

Webbiquity SMM

JUNE 1, 2021

This means diversifying isn’t only crucial for maximum outreach but for higher conversions, too. Personalized messages that trigger authentic conversations are a great strategy here. This makes optimizing your site for conversion easier. But PR can speed up this process. Use email marketing to maximize sales.

Tips 352

Tips Marketing Privacy Influencer 352

Oktopost

MAY 22, 2023

Today more than ever, audiences demand authenticity from brands on social media. Chloe even reveals her favorite tech tools to streamline the process. She gives her insights into measuring success beyond vanity metrics to track brand awareness and conversions.

Strategy 118

Strategy Tips Apple Social Media Management 118

Oktopost

FEBRUARY 7, 2022

Known for her success in growing an authentic following, Milena reveals her secrets for massive growth on any social media account. Host Olivia Messina and her guests talk about the real challenges SMMs face while talking through the creative processes they need to create engaging content every day. Meet Milena Farber.

Social Media Management 170

Social Media Management Social Media Badge Hosting 170

Social Media Strategies Summit

MARCH 1, 2024

AI Tools To Ease Video Creation Process Among businesses that don’t currently “do” video marketing, 33% say they’re being held back by a lack of time , 20% think video is too expensive, and 15% simply don’t know where to start. But there are plenty of signs that audiences are craving more authentic voices.

Video 231

Video Trends Marketing Mobile 231

Convince & Convert

DECEMBER 15, 2023

Empower your people – and your processes – to move faster Nothing kills relevance faster than an approval process that can take days (or weeks!) So it’s really about connecting with those people and brands joining the conversation. to get through. Iconic beauty brand Glossier swears by this approach, and it has served them well.

Brands 151

Brands Marketing Real Estate Collaboration 151

Keyhole.co

OCTOBER 20, 2023

But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. You must follow a proper process and be mindful of various requirements. Instagram verification is a process through which the social networking platform confirms an account is original and authentic.

Instagram 59

Instagram Badge Authentication How To 59

Oktopost

JANUARY 31, 2024

Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveraging the influence and expertise of your employees.

ROI 62

ROI Engagement Metrics How To 62

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. Today, AI is an umbrella term that includes various subfields, such as machine learning, deep learning and natural language processing.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

JUNE 7, 2023

Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience. Sentiment analysis Once all the data is processed and run through the text pipeline, sentiment analysis interprets it for brand sentiment.

Brands 114

Brands Sentiment How To Analysis 114

Pam Moore

JUNE 4, 2019

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It's not that they don't want to increase conversions and sales.

ROI 60

ROI Conversation Template Templates 60

Sprout Social

OCTOBER 31, 2023

He explains ROI is often confined to bottom-funnel metrics like downloads or conversions, but influencer marketing drives returns across the customer journey. I want these influencers to be authentic when they talk about certain themes or products.” They search based on audience demographics, location or topics the influencers discuss.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

SEPTEMBER 30, 2022

They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. Create authentic relationships with prospects. Focus on thoughtful, authentic engagement that will help build rapport over time.

Tips 133

Tips Authentication LinkedIn Groups 133

Oktopost

JANUARY 10, 2022

With more than 10 years of experience in SaaS that includes MarTech and conversational commerce, Jennifer has an impressive reputation of leading meaningful transformations across B2B organizations to be forward-thinking when it comes to using technology. Meet Jennifer Gutman. Jennifer Gutman is Oktopost’s Director of Social Strategy.

Social Media 158

Social Media B2B Social Media Management Hosting 158

Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). AI analytics depends on four critical AI sub-tasks to provide insights—machine learning, natural language processing, neural networks (NNs) and deep learning (DL).

Analytics 114

Analytics Sentiment Analysis Patterns 114

Buffer Social

JANUARY 22, 2024

In addition, there is also a heightened increase in interest from B2B companies (including direct conversations I’m having with brands) wanting to partner with creators, particularly on LinkedIn, where their audiences primarily reside. Tell us in the comments! We don’t have to look far for top creator money-making strategies.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Oktopost

OCTOBER 8, 2023

It outlines the timing, frequency, and type of communication (such as emails, phone calls, social media interactions, and follow-ups) to systematically move a prospect through the sales process. You should also engage in meaningful conversations by responding to comments, asking questions, and sharing your expertise.

B2B 131

B2B Education Meeting Engagement 131

Buffer Social

JULY 31, 2023

” Anyone creating content must consider where and how AI will influence their processes. To help make the process a bit easier, we put together a list of examples from different creators and content teams about their policies regarding using AI in content creation. Or edit it?

Team 72

Team Examples Content Policies 72

agora pulse

MAY 18, 2019

For example, I think of one of my best friends, for example, as the “funny one” and another as “the smart one;” one spouts off jokes in conversations like nobody’s business, while the other has enough fast facts to rival an encyclopedia. This gives everyone a brand-safe go-to while speeding up the process. * * *.

Authentication 101

Authentication Platform Social Media Brands 101

Oktopost

APRIL 25, 2022

Most of the success they have seen has been from keeping a streamlined simple approach that’s human and authentic. Hot Topics in this episode: How to make management consulting engaging and authentic on social. Dylan shares that getting closer to their brand partners has been an integral part of the success.

Data 118

Data Strategy How To Social Media Management 118

Sprout Social

AUGUST 25, 2020

Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. The coveted blue verification badge that appears on Twitter profiles lets people know that the account is of public interest and, most importantly, authentic. Twitter is the only entity that can provide verification badges.

Twitter 139

Twitter Badge Authentication Applications 139

Pixlee

DECEMBER 14, 2018

Innovation in Ecommerce means innovation at every step of the buying process. Morphe co-opts traditional photography with “Inspiration Galleries” derived from UGC that provides an authentic look at their products in action. Here’s How it Works. Morphe uses Pixlee to get the most out of their loyal community of 7.5

Conversation 45

Conversation UGC Retail Marketing 45

Sprout Social

JULY 12, 2022

TikTok verification is a process that verifies identities and lets users know that these accounts belong to who they say they belong to. Essentially, it lets the platform know that you or your brand are a prominent, well-known name, and your account needs to be authenticated to keep copycats from scamming followers. Get media coverage.

Tips 103

Tips How To Badge Authentication 103

Oktopost

APRIL 9, 2024

By connecting with them through a relevant and personalized marketing approach, you’ll be able to start building a relationship that will streamline the process of nurturing and converting them once they can be qualified as leads. At the same time, these campaigns also benefit significantly from planning and organization.

B2B 62

B2B Marketing ROI Hubspot 62

Oktopost

JUNE 2, 2022

She stops by the Radically Transparent podcast to reveal why her product marketing team at Datarails owns Twitter and how product marketing is incorporating social media (both paid and organic) into their Go-To-Market and Product Launch Processes. Meet Shoshana Kordova.

Products 125

Products Twitter Marketing Real Estate 125

Ignite Social Media

JULY 5, 2023

In the roundtable discussion embedded below, I was joined by Lisa Braziel, Drew Sykes and Taylor Glymph as we delved into key strategies to help your executive team build an authentic and effective personal brand. We’ve summarized the conversation below. No worries.

Social Media 91

Social Media How To Authentication Embedding 91

Oktopost

DECEMBER 19, 2023

Get ready to extend your character count and elevate your impact If you regularly use X to drive meaningful conversations with your audience or are looking for ways to start, X (Twitter) Threads is the perfect way to communicate your ideas and authentically connect with your followers.

Engagement 69

Engagement Case Study Overview B2B 69

Oktopost

MARCH 10, 2021

One of the biggest issues is aligning marketing and sales processes. Taking a part-art-part-science, approach to demand generation planning and execution has allowed Hana to uniquely balances data and creativity to bring forth solutions and strategies that yield full-funnel conversions and influenced pipeline.

B2B 118

B2B Marketing Committee Class 118

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. Humanize your brand by engaging with your audience through comments, meaningful conversations in direct messages, and joining discussions on your feed.

Examples 136

Examples B2B ROI Analytics 136

Ignite Social Media

MARCH 18, 2024

Here’s the full video, but if you’d prefer to read a summary of what I took away from the conversation instead, that continues after the video. ” The trust and closeness Duke’s social team has with players shines through authentically in their feed.

Social Media 96

Social Media Marketing Nielsen Resources 96

Social Media Strategies Summit

OCTOBER 14, 2021

For Natalie Labuda of E*TRADE, effective crisis response boils down to three main elements: Authenticity: It’s easy for brands to be reactive and jump into every conversation they see, but Natalie recommends a selective approach. Timing: Join a conversation too late or too soon, and you risk doing more harm than good.

Authentication 224

Authentication Brands Team Issues 224