Sprout Social

JUNE 29, 2023

Keep reading to learn how to build the business case for creating more lo-fi content, and ways to integrate it into your social strategy. What is lo-fi social media content? Lo-fi social media content is personality-driven social media content that has low production value.

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Content How To Trends ROI 113

Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. It's easy to get side tracked by all the geekdom in social. I like to achieve the highest ROI possible out of every minute I spend online. Social Media is About Humans Connecting to and Growing With Other Humans.

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Metrics Social Media Marketing ROI 96

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They forget who they are serving, such as their customer and audience as they get caught up in social media fame and being the first to make the leader board on the latest social shiny object.

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ROI Strategy How To Marketing 78

Pam Moore

AUGUST 7, 2018

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. The goal is not to “do social media.”

Social Media 149

Social Media Training Startup Social Networking 149

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. I answer these questions and more in episode 170 of the Social Zoom Factor podcast.

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Content Authentication Marketing Training 78

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. I answer these questions and more in episode 170 of the Social Zoom Factor podcast.

Content 78

Content Authentication Training Template 78

Waxing UnLyrical

DECEMBER 4, 2018

Online influencers are successful, in large part, because they are genuine about themselves with their audience and they require authenticity in their interaction with brands. Celebrities, athletes, business leaders and individuals who have an elevated status on social media generally make up macro-influencers.

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Influencer Trends Marketing Real Estate 193

Oktopost

JULY 14, 2021

She has experience across brand, corporate communications, digital, marketing, insight-led marketing campaigns with a proven track record of delivery in complex matrix organizations driving ROI results. Her strength lies in connecting business strategy with the marketing and communications strategies to get results for the organization.

B2B 118

B2B Apple Consultant Team 118

Pam Moore

JANUARY 28, 2019

Unfortunately, even many savvy marketers have been burned by agencies and consultants pushing one singular platform or technology. Failing to plan your integrated social media and digital marketing strategy is planning to fail! Social media can not live in a silo. How do you achieve real results online?

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Social Media Marketing How To Template 113

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social.

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ROI Social Media UGC Discount 246

Pam Moore

SEPTEMBER 14, 2018

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time. Here’s why.

Social Media 163

Social Media Marketing Training Industry 163

Pam Moore

JULY 20, 2020

What if we post something on social media that makes people mad? Make sure your communication is authentic, helpful, human and kind. Our digital branding training and consulting agency, Marketing Nutz is currently working with many clients to help them pivot and leverage this time for maximum impact.

Strategy 78

Strategy Marketing Authentication eBook 78

Pam Moore

JULY 20, 2020

What if we post something on social media that makes people mad? Make sure your communication is authentic, helpful, human and kind. Our digital branding training and consulting agency, Marketing Nutz is currently working with many clients to help them pivot and leverage this time for maximum impact.

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Strategy Marketing Authentication eBook 78

Pam Moore

SEPTEMBER 11, 2019

Have you ever presented what you thought was an amazing digital marketing, social media, content marketing or social selling plan to your CEO or top executives and all you got back was a dead stare and a big fat “NO”? Top 3 Reasons CEOs fear Digital Marketing, Social Media and Social Selling.

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Social Media Training Template Templates 60

Pam Moore

FEBRUARY 23, 2020

Brands must find ways to consistently connect with customers and key audiences in authentic and human ways. They must speak, engage, and connect as humans, not digital social robots. Every sales person, human resource professional, consultant and employee is a walking, talking representation of your living brand value proposition.

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Strategy Marketing Authentication Consultant 78

Pam Moore

JUNE 4, 2019

Any business that is utilizing online marketing, social media and digital marketing of any kind should not only learn the basics of conversion rate optimization but should dive in deep to understand specific strategies and tactics that can help them increase conversions rate. Conversion rate definition. SoundCloud.

ROI 60

ROI Conversation Template Templates 60

Pam Moore

AUGUST 7, 2018

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Are you sick and tired of being sick and tired of no ROI from your time and money invested into social media? Time: 2pm et.

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Social Media How To Training Industry 112

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

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Social Media Strategy StumbleUpon Digg 269

Buffer Social

OCTOBER 3, 2016

We had the pleasure of speaking with Everette about what it’s like to be the Vice President of Marketing for Skurt and how he approaches social media at a service geared towards a younger generation of mobile consumers. 3 Ways Marketers Can Stay Sharp in Social Media from Everette. Sound Cloud.

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Social Media Marketing Skills Social Media Management 99

Pam Moore

OCTOBER 8, 2020

If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Smart marketers know an audience first marketing approach is the foundation to successful digital marketing, content marketing and social media marketing programs. Successful marketing equals targeted marketing!

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Template Templates How To Training 78

Pixlee

SEPTEMBER 8, 2020

61% of Americans think diversity in marketing is important, and highlighting more diverse faces and voices in ads can have a positive impact on your ROI. Diverse content has to actively avoid tokenism to be authentic. Social media takeovers give brands a chance to show their personality. Pass the Microphone.

Campaign 77

Campaign UGC Marketing Authentication 77

Pam Moore

APRIL 15, 2020

Brands must find ways to consistently connect with customers and key audiences in authentic and human ways. They must speak, engage, and connect as humans, not digital social robots. Every sales person, human resource professional, consultant and employee is a walking, talking representation of your living brand value proposition.

Strategy 78

Strategy Video Marketing Training 78

Pam Moore

SEPTEMBER 14, 2018

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time. Here’s why.

Social Media 103

Social Media Marketing Training Industry 103

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

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Social Media Strategy Consultant Web 2.0 151

Pam Moore

NOVEMBER 21, 2018

How and why you measure social media engagement is critical for success. However, I also believe that too many marketers are blindly listening to the words of social media self professed leaders who tout in Mark Zuckerberg's shadow that engagement is king and nothing else matters.

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Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

How and why you measure social media engagement is critical for success. However, I also believe that too many marketers are blindly listening to the words of social media self professed leaders who tout in Mark Zuckerberg's shadow that engagement is king and nothing else matters.

Metrics 60

Metrics Engagement Social Media Training 60

Pixlee

NOVEMBER 20, 2018

UGC performs exceptionally well on social media, but smart brands are starting to use influencer content across all their marketing channels. This tactic helps maintain an authentic and consistent brand appearance across all channels, so the audience is receiving a familiar but tailored experience for the channel their using.

Influencer 75

Influencer Trends Brands UGC 75

Pam Moore

AUGUST 7, 2018

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. The goal is not to “do social media.”

Social Media 60

Social Media Training Startup Social Networking 60

Pam Moore

SEPTEMBER 9, 2020

Although many marketers and business owners who are new to digital and social marketing may think that by simply adding social media to their bag of ninja marketing tricks, all of their problems will be solved. Social media and digital marketing requires your greatest asset which is time. It does not work this way!

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Conversation Template Templates Marketing 78

Convince & Convert

JANUARY 8, 2018

We surveyed social media managers and found that the best times to post to Instagram are generally lunchtime and between 7 and 9 p.m., Instagram remains a social platform—to succeed on it, your brand has to be social. Tracking sales and ROI through social media has become increasingly important.

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Instagram API Consultant Conversation 123

Pam Moore

JUNE 21, 2019

Content marketing is not a new shiny object invented via social media. Without content and humans, social media and digital marketing wouldn't exist. Every agency, marketer and consultant seems to be talking about content marketing. RAMs will eat every last dollar of your ROI for lunch, breakfast & dinner.

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Content Marketing Loyalty Findability 113

Sprout Social

NOVEMBER 21, 2022

Who they are: Incubeta is an international digital marketing agency that provides solutions including consulting, media services and creative production. Their digital and creative solutions help global brands optimize their social entertainment and commerce strategies. Case study: Fantastic Furniture . Case study: Mecca.

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Case Study Marketing Directory Retail 114

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. Authenticity You can’t lie in infomercials. But, I’m not.

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Social Media Strategy Social CRM MySpace 122

Convince & Convert

APRIL 11, 2011

The 5 Dangerous Realities of Social Media. summary of my keynote at Get Social PRSSA ). The Crossroads: Social or Media? As social networking has soared to become the largest voluntary behavior this side of teeth brushing , the money guys have shown up on the scene – right on cue. billion in the U.S.

Social Media 153

Social Media Press Release Metrics Aggregator 153

Pam Moore

AUGUST 7, 2018

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Are you sick and tired of being sick and tired of no ROI from your time and money invested into social media?

Social Media 60

Social Media How To Training Industry 60

Pam Moore

SEPTEMBER 12, 2016

Creating authentic and inspirational opportunities to build relationships with an audience that accounts for more than 90% of the social shares on the web. How to Get Your Social Marketing Budget Approved (white paper). 10 Proven Strategies to Get Your Social Media Budget Approved (podcast).

ROI 60

ROI Social Networking Template Templates 60

Pam Moore

APRIL 11, 2018

Before founding our social media, digital marketing and branding training and consulting agency, Marketing Nutz, I spent 15 years in corporate America working in “boring” and regulated industries. How to have a never ending flow of content ideas for social media, blog posts, video and more!

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Industry Real Estate Insurance Content 152