Sprout Social

FEBRUARY 29, 2024

It’s about making smarter decisions, crafting more personalized strategies and understanding customer needs on a deeper level, all of which are crucial across various business units. Competitor analysis Competitor analysis using AI offers detailed insights into competitors’ strategies and customer perceptions.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Webbiquity SMM

NOVEMBER 8, 2022

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. They also seek reviews of your offerings and company from impartial sources.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

JANUARY 24, 2024

They harness the creator’s following, trustworthiness and authenticity to increase credibility between a brand and their target audience. According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements.

Influencer 103

Influencer Brands Collaboration Authentication 103

Hootsuite

JANUARY 13, 2022

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. Takes authenticity to the next level. What is user-generated content?

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. Any recommendations?

Strategy 87

Strategy How To Training ROI 87

Sprout Social

MARCH 12, 2024

So, if you take the “influencer loophole” in your approach to this year’s election, make sure you do it thoughtfully, authentically and with your brand’s larger goals in mind. With social listening tools , they can dive into the sentiment and scope of political topics on social, and monitor for impending crises.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This enables you to maneuver your strategy accordingly or adjust your benchmarks, so you maintain a competitive edge.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. Here’s our lineup of brands who take customer care on social seriously, and takeaways you can use to elevate your care strategy to new heights. The opposite is true.

Report 66

Report Atlassian Brands Sentiment 66

Pixlee

MARCH 11, 2021

But ultimately, designing a brand reputation strategy for the modern era involves a proactive community-driven approach to customer service, and ultimately, reputation management. Reputation management strategy is the process of shaping how others perceive your company. Sometimes, you can blame it on unforeseen circumstances.

Reputation 96

Reputation Strategy Brands Review 96

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is a brand experience strategy? What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Oktopost

MARCH 7, 2022

Like actual listening, social listening can be the glue that holds your marketing strategy together. This shift created an opportunity for social listening to thrive in a B2B marketing strategy. Social monitoring is the act of collecting the data centered around your brand, company, and products. 8 Ways to Use Social Listening.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience.

Brands 129

Brands ROI Authentication UGC 129

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Data supports his claim.

Social Media 75

Social Media Banking Brands Sentiment 75

Sprout Social

JUNE 26, 2023

They enable you to develop a compelling customer experience strategy to serve customers better, provide personalized offerings and build meaningful relationships. In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. In fact, this applies to your big-picture reputation management strategy. You can likewise look at your SEO strategy to find additional terms to monitor. This is where something like social media sentiment analysis can really save the day.

Reputation 97

Reputation Sentiment Analysis Notification 97

Oktopost

APRIL 9, 2024

However, you need to freshen up your strategy to account for the needs and expectations of buyers in the current digital environment. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.

B2B 62

B2B Marketing ROI Hubspot 62

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. Track replies, mentions, and questions to understand authentic audience participation. Comparing cost per post across campaigns and influencers helps you identify the most cost-effective partnerships and optimize future strategies for maximum impact.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sherrilynne Starkie

FEBRUARY 13, 2018

Companies often call a consultant in because social media is not working. The problem usually is they have no strategy or they have the wrong one. A social media consultant’s number one job is to set a strategy that aligns with the organizational goals and objectives. Here’s a look at what they bring to a job.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Hootsuite

FEBRUARY 1, 2022

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. We’ve got you covered. What is Twitch?

Marketing 102

Marketing Authentication Template Templates 102

Keyhole.co

NOVEMBER 17, 2023

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. The company also put out a public apology via its social media platforms and announced that it would be reviewing its policies and conducting racial sensitivity training for employees.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

MARCH 30, 2023

Improved customer service: By using brand monitoring tools , companies can quickly respond to any negative comments or complaints that customers may have. For example, if someone tweets at Domino’s Pizza that their pizza was cold, the company can respond and offer to make it right. Filter posts and see the respective sentiments.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Sprout Social

DECEMBER 12, 2022

While the context is incredibly specific, the overall sentiment is not. Use these insights to inform your 2023 strategy and you’ll do great things in the new year. ” How to up your refine your network strategy in 2023. The future of social media will be all about “authenticity”. It’s more authentic.”

Social Media 98

Social Media Social Media Management Authentication Sentiment 98

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. And employees want to post about their companies. According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them.

Buy 94

Buy Curation Statistics Survey 94

Sprout Social

SEPTEMBER 10, 2020

Companies that invest in UX score a huge ROI. You might have heard this one before: for every $1 a company spends on UX, they see a return of $100. The takeaway here is that most companies are blissfully ignorant of their UX problems. Again, companies that prioritize personalization and ease-of-use have so much to gain.

Tips 127

Tips Sentiment Marketing Real Estate 127

Oktopost

AUGUST 10, 2023

That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JULY 12, 2022

Well, because the odds of something similar happening to your company are pretty high. Yet, fewer than half said their companies were prepared to respond quickly to a crisis. Yet, fewer than half said their companies were prepared to respond quickly to a crisis. Stock prices (for public companies). Sales and revenue.

Examples 112

Examples Brands Sentiment Reputation 112

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. Let’s check out the companies leveraging UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Oktopost

APRIL 21, 2022

Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Sharing content related to the company or brand. Private messaging brand or company accounts. Reporting issues with products and services. Tagging brands in their own social media posts. ?

Content 118

Content FAQ Sentiment Hashtag 118

Oktopost

JULY 4, 2022

Note: Be sure to look for a social media platform that includes sentiment analysis. It’s important to think about where you want your social strategy to go in the future. While this sounds simple, it creates an interesting ripple effect for the rest of the company. But B2B companies need to go deeper.

B2B 131

B2B Social Media Management Metrics Social Media 131

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Doing this will help you future-proof your strategies so you are well-prepared to take on market dynamics. What is review analysis? Let’s take a closer look.

Review 128

Review Brands How To Analysis 128

Hootsuite

MAY 15, 2023

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Sprout Social

DECEMBER 29, 2022

They’re also seeking authentic interactions on their favorite social platforms. When a brand takes a stance that consumers align with, 36% of customers said they’ll purchase more from that company. Social media is authentic and mostly unfiltered, making it ripe with opportunities for success or misstep. Social listening.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Sprout Social

FEBRUARY 27, 2023

But how do you create content around diversity that resonates and feels authentic? Steph Hermanson Strategic Services Consultant, Sprout Social Women’s History Month is especially important for women holding positions that simply wouldn’t have been possible even 60 years ago, such as CEO at legacy companies like Carol B.

Social Media 118

Social Media Team Groups Groups 118

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Keep your videos as authentic as possible.

Social Media 110

Social Media Insurance ROI Meme 110

Social Media Strategies Summit

FEBRUARY 13, 2020

They then craft a strategy that will resonate. As a result (at least partly) of their ability to drive brand awareness and leads through social media, the company has seen impressive results, with sales growing from $255,000 in total revenue in 2007 to $15.6 million in 2010 and $513 million in total yearly revenue in 2018.

B2B 150

B2B Social Media Brands Hubspot 150

Convince & Convert

NOVEMBER 16, 2023

Fortunately, thanks to my employer, NetLine , being a sponsor (and sister company) of the event, I made the trip down to DC. Keynote speakers like Elizabeth Banks, Ann Handley, and Andrew Davies echoed this sentiment, emphasizing the irreplaceable human element. I may have gotten my start in social, but I know what fed the machine.

Content 78

Content Marketing B2B SEO 78