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New Social Media Advertising Strategies for 2023

Webbiquity SMM

While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year. Here’s a preview of five social media advertising strategies to look forward to in 2023.

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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.

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AlphaSights CMO on Building an Authentic Employer Branding Strategy

Oktopost

But when it comes to building an authentic employer branding strategy, it can be challenging to align the expectations of what new and existing talent want with what a brand can realistically offer. Holding back nothing, Gabriela focuses on how organizations can do recruitment marketing authentically. Stay in the Loop.

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4 social advocacy examples that prove authenticity pays off

Sprout Social

With a strategy behind it, advocacy will help drive sales, attract talent and position your team members as leaders in their respective networks. It’s a win-win-win, and the companies that capitalize on the opportunity are reaping the benefits. The time to build your social advocacy program is now.

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How social media network fragmentation will impact your 2024 strategy

Sprout Social

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. Just because a network was the foundation of your strategy in the past, doesn’t mean you won’t need a new cornerstone moving forward. Diversifying your network strategy You know which networks are considered most relevant to your industry.

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How to Build an Influential Brand Through Authentic Advocacy (including Social PR)

Waxing UnLyrical

Marketing strategy has shifted over and over again over the past several decades. The end result is that marketing strategy is no longer only about TV spots or catchy slogans. At the same time, the business climate has put increasing importance on the way company culture informs company success.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

The company also recorded a whopping $2.2 That’s why the company played on the aspirational aspect of beautiful houses, which their social media profiles reflect clearly. What makes Airbnb’s social media strategy successful? The general public was naturally skeptical of letting strangers share their homes.