Waxing UnLyrical

DECEMBER 4, 2018

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?

Influencer 193

Influencer Trends Marketing Real Estate 193

Hootsuite

NOVEMBER 3, 2022

Read on to find out how to effectively market to this unique demographic with ever growing buying power. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. How to market to Gen Z: 7 best practices. Put values first.

Airlines 109

Airlines Marketing How To Influencer 109

Oktopost

DECEMBER 13, 2020

Here you will find a summary of our latest webinar “From the Experts: Constructing the Social Bridge Between Sales and Marketing hosted with our good friend Megan Thudium, Senior Consultant, Content Marketing & Founder, MTC The Content Agency. Covid has been a huge transition for the B2B marketing world.

Construction 118

Construction Marketing Authentication B2B 118

Oktopost

SEPTEMBER 22, 2021

Darrell Alfonso, Marketing Operations leader at Amazon Web Services, takes the hot seat today. Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. And if you’d like to join our marketing team, Oktopost is hiring!

B2B 123

B2B Marketing Apple Conference 123

The Realtime Report

AUGUST 29, 2023

The Ultimate Guide to Choosing the Best SEO Company for Your Small Business Choosing the right SEO firm, especially for SEO in Perth , can feel akin to finding your way through a labyrinth. And while an occasional hiccup in reviews is expected for any company, a consistent echo of complaints or unending areas of discord should raise eyebrows.

Small Business 91

Small Business SEO Company Price 91

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 112

Social Media Authentication Communities Campaign 112

Oktopost

APRIL 25, 2022

When you first join a company, you always want to make a profound impact. But as a brand-new social media marketer, how do you get buy-in across leadership to implement your big ideas? Most of the success they have seen has been from keeping a streamlined simple approach that’s human and authentic. Meet Dylan.

Data 118

Data Strategy How To Social Media Management 118

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

Case Study 114

Case Study Marketing Directory Retail 114

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 78

Small Business Review Influencer Collaboration 78

Direct Marketing Observations

JUNE 28, 2010

Dear __, you’re right, most companies don’t understand what it takes to be engaging, and most don’t have the right staff deployed, and some are not sufficiently funded to create engaging content-but they’re getting better. Be authentic. But before you can start selling yourself as a social media consultant.

Consultant 171

Consultant Social Media Posterous Authentication 171

Social Media Strategies Summit

JULY 14, 2022

Jadis Tillery has over 22 years of marketing experience specializing in social media. I am a Consultant working with PE funds seeking to invest in businesses or directly with companies seeking to raise capital. I advise people on transforming sales and marketing teams with a strong focus on digital.

Education 204

Education Case Study Overview Upcoming 204

Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Authenticity. Engagement.

Influencer 237

Influencer Authentication Survey ROI 237

Convince & Convert

AUGUST 11, 2021

This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better). Although many companies are taking social selling seriously these days and developing a solid social selling strategy, who within your organization actually owns it? This will fuel authentic conversations.

Training 174

Training Forums Team Curation 174

Convince & Convert

FEBRUARY 5, 2018

” I call it participation marketing, and the reason is clear. They are authentic, and they are trusted by their peers. Research from the Boston Consulting Group and the Edelman Trust Barometer are explicit when it comes to measuring trust and credibility. Employees tell better stories than you do. They have no agenda.

Strategy 147

Strategy Social Media Marketing Consultant 147

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

Conversation 137

Conversation Review Marketing How To 137

Pixlee

OCTOBER 24, 2018

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. Nothing is more authentic than photos of your product in use.

Authentication 42

Authentication Brands CSR Hotels 42

Buffer Social

NOVEMBER 29, 2023

Mohammed predicted that social posts would be generated by ChatGPT after being trained with a company's brand persona. Daniel’s prediction that companies will mistakenly believe they can replace writers with AI tools was, unfortunately, true, as many creative and marketing teams within tech companies saw mass layoffs this year.

Social Media 99

Social Media Collaboration Social Media Management Newsletter 99

Pixlee

SEPTEMBER 8, 2020

Gen Z is the most diverse generation yet, and it’s no surprise they expect to see themselves represented in marketing content. But, it’s not only the newest generation that cares about inclusive marketing. Diverse content has to actively avoid tokenism to be authentic. Work With Diverse Influencers.

Campaign 77

Campaign UGC Marketing Authentication 77

The Realtime Report

APRIL 24, 2024

” Building Real Relationships In our increasingly digital world, authentic human connections are more precious than ever. When gratitude is authentic, it fosters affection and loyalty. It’s like giving their brains a giant hug and saying, “Hey, remember all that awesome stuff you learned? Don’t let it go!”

Eventful 91

Eventful Survey Loyalty Authentication 91

yMarketingMatters

MARCH 4, 2013

This is a permission-based re-post of latest blog from colleague Tom Treanor , Founder and President of Right Mix Marketing Inc., whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Social media consultants can be 20x more effective. Joe the consultant. Thank You, Tom.

Social Media Management 229

Social Media Management Social Media Badge Consultant 229

Pam Moore

AUGUST 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Register for Instant Access Webinar now->> How to Create Exciting Content for Unsexy Products, Services & Markets. Soundcloud.

Industry 132

Industry Real Estate Content Insurance 132

Dave Fleet

SEPTEMBER 9, 2010

Tweet Aaron Goldman is the author of Everything I Know about Marketing I Learned From Google (affiliate link). Before declaring free agency earlier this week, Aaron was the founder and principal at Connectual , where he put lessons learned from Google to good use in digital marketing consulting and matchmaking.

Google 361

Google Marketing Apple Analytics 361

Waxing UnLyrical

APRIL 19, 2018

This list is of free digital marketing tools for non-profits is a great place to start. Solutions: These free digital marketing tools are like an in-house design team. Free Digital Marketing Tools for Content Marketing Support. Luckily, in many cases, these resources do exist. You just need to know where to find them.

Tools 191

Tools Marketing Discount Hubspot 191

Social Media Strategies Summit

SEPTEMBER 26, 2023

So, if your marketing goals include optimizing your brand’s social media presence, here are the seven crucial considerations you have to make to produce winning content guaranteed to wow your potential customers. Emotional marketing is an exceptional tactic for getting people invested in your brand and products.

Social Media 130

Social Media Brands Content UGC 130

Sprout Social

FEBRUARY 27, 2023

But how do you create content around diversity that resonates and feels authentic? We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. Tome of UPS or Michele Buck of The Hershey Company. But it’s not enough to say you’re aligned.

Social Media 118

Social Media Team Groups Groups 118

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. The first step is to define the goals of your social media marketing.

ROI 246

ROI Social Media UGC Discount 246

Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Instagram Will Remain a Key Influencer Marketing Channel. Transparency goes a long way.

Influencer 75

Influencer Trends Brands UGC 75

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Brand authenticity It’s easy for brands to default to hopping on timely trends and challenges or creating a social-specific brand voice because it aligns with the zeitgeist.

Brands 115

Brands How To Authentication Collaboration 115

Social Media Strategies Summit

APRIL 6, 2023

Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. Are you planning your first higher ed influencer marketing campaign or looking to optimize your existing strategy? Read our top insights on how higher ed institutions can find and work with influencers.

Education 181

Education Influencer UGC Apparel 181

Pam Moore

SEPTEMBER 20, 2020

SocialZoomFactor · LinkedIn Marketing Engagement Strategies to Increase Leads, Sales and Brand Awareness. The key to success on LinkedIn is learning how to find, connect with and engage the right people in authentic ways. Audience Marketing Prioritization Worksheet. Relationships are the foundation of business today. SoundCloud.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Oktopost

AUGUST 3, 2022

Want to hear more from renowned B2B marketing leaders? With the number of both individuals and organizations using social media rapidly increasing and the benefits of a successful social media strategy quite significant, many marketers have added the topic of social media governance to their agenda to discuss. Catch all episodes here.

Social Media 84

Social Media B2B Apple Policies 84

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

Content 144

Content Consultant Marketing Price 144

Buffer Social

JUNE 15, 2023

She’s gone on to work at different companies (her own included) that target creators, but the initial experience informed a lot of her approach to the creator economy. However, despite her history with the company, it wasn’t working at TikTok that led to her joining as a creator – that came after. Ive got you!

Startup 87

Startup Consultant Metrics Platform 87

Keyhole.co

NOVEMBER 8, 2023

Demonstrating authenticity in your online presence also plays a role in compliance. It’s important to ensure that your online interactions and content align authentically with your brand’s values while adhering to these rules. Always consult experts As mentioned, compliance laws differ between industries and markets.

Social Media 52

Social Media Policies Guidelines Privacy 52

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

Content 131

Content Consultant Marketing Price 131

Adam Cohen

SEPTEMBER 28, 2010

Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more. Some key thoughts that struck me while reading the book: - Greg is very adept at taking social media examples and talking about them in terms that “traditional&# marketers will understand. -

Marketing 210

Marketing Review Tweetdeck Posterous 210