Audiense

FEBRUARY 15, 2018

From marketing managers to senior executives increasing your ROI is a common goal shared by all. On paper, calculating ROI could not be simpler: (Gain of investment – Cost of investment) / Cost of investment. However, there are a few qualitative factors that could influence ROI: human resources, time invested, intangible benefits, etc.

ROI 74

ROI Data Cost Influencer 74

Pixlee

MAY 8, 2019

Building relationships with current and potential customers is a cornerstone for social media marketing in the digital age, and creating thriving communities has to be the center of your marketing strategy. But what is community-driven marketing and how can brands use it successfully? What is Community-Driven Marketing?

Communities 74

Communities Social Media UGC Marketing 74

Waxing UnLyrical

JUNE 24, 2019

They are often more authentic and more likely to have actually used the product or service. But, their authenticity is a win over the brand’s needs. Authenticity. and others provide search tools to help you evaluate relevance, engagement and authenticity. Consumers look to buy from those they trust. Engagement.

Influencer 237

Influencer Authentication Survey ROI 237

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. Plus, 34% prefer videos that are authentic and less produced.

Social Media 90

Social Media Content Airlines Authentication 90

Keyhole.co

FEBRUARY 8, 2024

This is because brands are now prioritizing return on investment (ROI). Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Brands that activate their audiences powered by authentic human emotional connection will win in this new era. We can communicate how, when and where we want… and so can our audience.

Content 78

Content Authentication Marketing Training 78

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Brands that activate their audiences powered by authentic human emotional connection will win in this new era. We can communicate how, when and where we want… and so can our audience.

Content 78

Content Authentication Training Template 78

Sprout Social

APRIL 4, 2023

And, with the right brand advocacy strategy, you can realize a stunning ROI. Their user generated content (UGC) is considered to be much more authentic than brand messaging. Reflection of brand authenticity For the same reason, people see the information provided by the advocate as more authentic. Who is a brand advocate?

Brands 128

Brands ROI UGC Authentication 128

Pam Moore

NOVEMBER 30, 2018

The heart of digital and social marketing success is community. The true power comes in the form of community. Communities are not just born overnight via a fast “pop-up” Facebook group with an intent to pursuade people to buy from you. The truth is that communities take time. Planning takes focus and time.

Communities 60

Communities Strategy Brands Marketing 60

Sprout Social

MARCH 20, 2023

How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. According to Wyzowl, 63% of video marketers use video views as one of their metrics to measure ROI. Tap your community for this content, and create a relationship with them as you do.

Buy 117

Buy Video How To Template 117

Oktopost

APRIL 9, 2024

Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend. Over three-quarters of marketers find that ABM yields a higher ROI than any other strategy. At the same time, these campaigns also benefit significantly from planning and organization.

B2B 62

B2B Marketing ROI Hubspot 62

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #2: The Best Social Videos Are Diverse and Authentic.

Trends 75

Trends Retail UGC Authentication 75

Pam Moore

NOVEMBER 30, 2018

The heart of digital and social marketing success is community. The true power comes in the form of community. Communities are not just born overnight via a fast “pop-up” Facebook group with an intent to pursuade people to buy from you. The truth is that communities take time. Planning takes focus and time.

Communities 60

Communities Strategy Brands Marketing 60

Pam Moore

MARCH 9, 2020

Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Even worse, most of them don't know how to measure results.

ROI 78

ROI Strategy How To Marketing 78

Sprout Social

FEBRUARY 2, 2023

Even with solid success from these formats, Figo’s consistent posting cadence left space for new ideas, too–like their “Ask the Vet Tech” series, which amplifies their internal thought leadership and provides unique value to their community. What’s more important than going viral is finding and building a genuine community on social media.

Social Media 110

Social Media Insurance ROI Meme 110

Sherrilynne Starkie

FEBRUARY 13, 2018

This could be customers, employees, surrounding communities, shareholders, policymakers and so on. To engage online communities, a consultant participates daily in online discussions, asks and answers questions, and distributes valuable news and information. Listening to stakeholder communities is an important piece too.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. If you’re part of the black community, you should be focusing on the latter, as it’s less competitive and will yield results for you faster. If you’re growing your business and footprint online, this is the best time to understand social media SEO.

SEO 154

SEO Social Media Strategy Hashtag 154

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 40

ROI Facebook How To Analytics 40

Pixlee

AUGUST 17, 2020

Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Brands need to use social media to cultivate community with real people, and in turn, step away from vanity metrics. Embrace Diversity and Authenticity. Beauty brand Morphe grew its community to 7.5

Social Media 96

Social Media Authentication UGC Communities 96

Pam Moore

JUNE 30, 2017

Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community. A good brand architecture and strategy will enable you to better share your brand story in an authentic way. Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Brands 167

Brands Strategy Authentication Reputation 167

Pam Moore

MAY 14, 2017

As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways. The best marketers know that authentic and emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans!

Brands 166

Brands Authentication Wikipedia Training 166

Buffer Social

AUGUST 17, 2023

Standing out with a blend of authenticity and strategy Dulma's creator journey began with identifying a specific niche , not because it was lucrative, but because it was authentic to her. Authenticity breeds connection, and connection builds an engaged audience. What powers the positive reception to Dulma’s content?

Strategy 77

Strategy Authentication Collaboration Newsletter 77

Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. I like to achieve the highest ROI possible out of every minute I spend online. When is the last time you did a reality check on how the people in your community are doing? Hopefully you do too!? Inspiration.

Metrics 96

Metrics Social Media Marketing ROI 96

Pixlee

SEPTEMBER 8, 2020

61% of Americans think diversity in marketing is important, and highlighting more diverse faces and voices in ads can have a positive impact on your ROI. Diverse content has to actively avoid tokenism to be authentic. Create a Genuine Brand Community. But, it’s not only the newest generation that cares about inclusive marketing.

Campaign 77

Campaign UGC Marketing Authentication 77

Waxing UnLyrical

DECEMBER 4, 2018

Online influencers are successful, in large part, because they are genuine about themselves with their audience and they require authenticity in their interaction with brands. This provides the optimal environment for higher ROI when partnering with the influencer. Using influencer marketing as part of a successful strategy.

Influencer 193

Influencer Trends Marketing Real Estate 193

Pixlee

NOVEMBER 10, 2020

Decades later, email marketing still generates the best ROI of any channel. This collection provides a gallery of authentic images that connect with customers and inspires their own interior design ideas. Build A Stronger Community. Plus, an enthusiastic community produces more free UGC and creates free advocates for your brand.

UGC 98

UGC Content Curation Apparel 98

Pam Moore

JULY 20, 2020

Communication is good and will keep you connected with your audiences and customers. You can never go wrong by investing in community and the human beings within them. Make sure your communication is authentic, helpful, human and kind. How to continue to build relationships via authentic conversations.

Strategy 78

Strategy Marketing Authentication eBook 78

Pam Moore

JULY 20, 2020

Communication is good and will keep you connected with your audiences and customers. You can never go wrong by investing in community and the human beings within them. Make sure your communication is authentic, helpful, human and kind. How to continue to build relationships via authentic conversations.

Strategy 78

Strategy Marketing Authentication eBook 78

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Create authentic relationships with prospects. Personalize sales pitches and provide added value.

Tips 133

Tips Authentication LinkedIn Groups 133

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Consumers are craving authenticity and many influencer strategies need some refining. Influencer marketing is not cheap, and follower engagement is all part of that essential ROI.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Consumers are craving authenticity and many influencer strategies need some refining. Influencer marketing is not cheap, and follower engagement is all part of that essential ROI.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

The Realtime Report

APRIL 15, 2019

Authenticity Over Perfection. People have more respect for the real, the raw, and the authentic more than they do for expensive sales pitches. By capturing and recording things like engagement, reach, and viewing time, you can learn what your audience responds to, make adjustments as you go, and continually improving your ROI.

Video 134

Video How To Template Templates 134

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. This maximizes your return on investment (ROI) while saving your marketing team the cumbersome task of monitoring and adjusting ad copy manually.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. The main reason why Instagram has high-performance potential lies in its highly engaged community filled with rich visual content. Trend #5: The Demand for Authentic Content will Increase. million Instagram followers.

Influencer 75

Influencer Trends Brands UGC 75

Pixlee

JULY 23, 2019

These five micro-influencers are all about fashion, style, and most importantly, authenticity – brands marketers have a lot to learn from these up-and-coming stars in the influencer space. Samantha Brown has been an influencer for over three years and has grown her community of followers to over 30K on Instagram. Samantha Brown.

Fashion 64

Fashion Influencer Authentication Apparel 64

Pixlee

JULY 20, 2020

While on the one hand, brands saw their foot traffic come to an unthinkable halt, ecommerce has flourished, and influencers have proven to be essential in maintaining and increasing community engagement. . Influencers will Reconnect with Authentic Content . During the lockdown, businesses saw a 129% increase in their online sales.

Influencer 73

Influencer Trends Marketing Authentication 73