Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 78

Communities Social Media Community building Groups 78

Buffer Social

MAY 10, 2022

When I fostered my first puppy only to quickly find out he had fleas, I felt lost and in need of people I could turn to for trustworthy information, and as a dog mom today, I’m regularly looking for community support. Of course, wanting a community and actually creating one are two very different things.

Communities 89

Communities Collaboration Influencer Instagram 89

Pam Moore

MARCH 4, 2018

Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed? Do you dream about your content showing up on top of the Facebook, Instagram, Twitter or LinkedIn News Feed? What if I told you there is no magic easy button? These spammy, firehose tactics no longer work like they use to.

Feed 165

Feed Feedly News Social Media 165

Later

JANUARY 27, 2021

We want people to feel emotionally connected to our brand, so we leverage our community and our artists to tell their stories,” explains Director of Brand Marketing and Communications, Toni Shelton. With Linkin.bio by Later , you can turn your feed into a clickable, shoppable landing page — making it easier to sell on Instagram.

Feed 56

Feed Feedly Instagram How To 56

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. This, they hope, keeps it authentic. Listen Now .

Authentication 137

Authentication Nielsen How To Case Study 137

Ignite Social Media

MAY 25, 2021

Another obvious but worth the mention callout is to follow Instagram’s Community Guidelines. Okay, now that the obvious is out of the way, let’s quickly run through a summary of the content do’s and don’ts when creating and uploading Reels according to the algorithm: Do’s: Share authentic content, particularly using the Reels camera.

Instagram 172

Instagram Engagement Content Tips 172

Webbiquity SMM

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. Overall, live video provides a personal touch and authenticity, both of which are increasingly valued among audiences on social media.

Advertising 238

Advertising Social Media Strategy Authentication 238

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. Plus, 34% prefer videos that are authentic and less produced.

Social Media 90

Social Media Content Airlines Authentication 90

Bill Hartzer

FEBRUARY 15, 2024

Developed over two years by an experienced executive team, Hedgehog isn’t just another social network—it’s a sanctuary for real conversations and a genuine sense of community. At the foundational level are the “Viewers,” providing an entry point for users eager to consume news and engage with community posts.

Conversation 95

Conversation Platform Meeting Construction 95

Ignite Social Media

SEPTEMBER 18, 2023

Instead of worrying about jumping in on all the latest trends, we recommend that your brand get on TikTok to focus on making content that authentically fits your brand. If you make consistently authentic content, your audience will find you. Instead, focus on your authentic brand voice and what your brand brings to the table.

Brands 110

Brands Content UGC How To 110

Buffer Social

NOVEMBER 27, 2018

In a post on his Facebook Page back in January the Facebook founder noted : “Recently we’ve gotten feedback from our community that public content — posts from businesses, brands, and media — is crowding out the personal moments that lead us to connect more with each other.” ” The rise of Stories.

Feed 111

Feed Feedly News Facebook 111

Buffer Social

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

Communities 81

Communities Engagement Community building Instagram 81

Buffer Social

JANUARY 3, 2023

We welcome all sorts of professional conversations on LinkedIn and want people to share content that feels authentic to them so they can have meaningful conversations. The best thing you can do is be authentic and talk about what is important to you. What kind of conversations make the most sense for the platform?

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

Buffer Social

JANUARY 23, 2024

  The platform bears a striking resemblance to X, but fans are quick to point out the community-building focus. Plenty of Bufferoos have become regular users of the tool, with a handful of teammates finding success (and community) in some niches. Follow along with our transparent roadmap for progress. ” 4.

Team 103

Team How To Instagram Authentication 103

Convince & Convert

APRIL 20, 2016

These audiences expect a higher level of authenticity, accessibility, creativity, and relevance. To demonstrate this, let’s take a look at some of the culture-based communities I’ve identified using Affinio , the marketing intelligence platform. Below are overviews of three very different, culture-based communities on Instagram.

Feed 60

Feed Feedly Instagram How To 60

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.

Case Study 213

Case Study Library Communities Study 213

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 123

Strategy Brands Content UGC 123

Pixlee

OCTOBER 24, 2018

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

Authentication 42

Authentication Brands CSR Hotels 42

Pam Moore

MAY 30, 2018

How do you win authentically in a way that you earn trust, draw people closer to you organically and not push them away with spammy tactics? Why authenticity and the intent behind every decision, post and piece of content matters in 2018, more than ever. How do you win in a digital market that doesn't ever stay constant?

Social Media 157

Social Media Authentication Metrics Feed 157

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.

Case Study 168

Case Study Communities Study Committee 168

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 122

Social Media Survey Education Team 122

Social Media Strategies Summit

APRIL 11, 2024

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. Source: pinterest.com Or, if you want to employ social media marketing to build a community, why not add Reddit to your strategy? Reddit is the 8th-ranking website worldwide.

Social Media 225

Social Media Tips Marketing UGC 225

Later

JUNE 28, 2021

Angela Onuoha is a perfect example of a Micro influencer whose built a community of beauty-lovers through her expert skincare and hair tutorials: View this post on Instagram. In both cases, each influencer has grown dedicated communities who trust them and the products they recommend. A post shared by Angela Onuoha (@curlbellaa).

Influencer 133

Influencer How To Marketing Instagram 133

Buffer Social

DECEMBER 19, 2023

Other times, trendy TikToks didn’t work because the trend wasn’t authentic enough to me and my brand. Interact with the community and your customers Some of my biggest wins on TikTok have come from really engaging with the community.  Either way, I move on to the next idea and keep trying.

Trends 95

Trends Authentication Video Film 95

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

SocMed Sean

FEBRUARY 15, 2022

While User Data Is Not as Available as Facebook or Instagram, Authentic Brands Perform Well. Consumers today are much savvier and appreciate authenticity. Brands that portray openness and authenticity have a big advantage. In many ways, consumers are tired of traditional sales and marketing tactics. billion active users and 2.5+

Trends 147

Trends Strategy Marketing Authentication 147

Ignite Social Media

JUNE 14, 2023

Another tactic that can help certain brands drive engagement is to create channels on Instagram , or strategize on building a community and groups on Facebook. Leveraging User-Generated Content User-generated content (UGC) is a powerful marketing tool that can help you tap into the trust and authenticity that modern consumers crave.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Create authentic relationships with prospects. Personalize sales pitches and provide added value.

Tips 133

Tips Authentication LinkedIn Groups 133

Sprout Social

AUGUST 7, 2023

It’s a new era of social media , all about authenticity and community—which will look different across platforms. How can your business sound more authentic online? However, there are still little differences that give the app its own unique user experience. The Following feed displays posts only from profiles you follow.

API 92

API Social Media Management Platform Instagram 92

Sprout Social

MARCH 20, 2023

But emphasizing original and community-first content has given their short-form video content an identity—on TikTok and beyond. Lean into your community Good social content is created with your brand’s community in mind. Tap your community for this content, and create a relationship with them as you do.

Buy 117

Buy Video How To Template 117

Social Media Network Marketing

APRIL 20, 2011

Community Management cannot be taken for granted. You don't build a Community of relevant individuals over night. To maintain and nurture your Community is the core task. If your Community is satisfied they will be the best ambassadors that you could ever have. Authentic: Be authentic. It takes time.

Communities 86

Communities Social Media Authentication Energy 86

The Realtime Report

SEPTEMBER 8, 2022

Across the board, the social landscape is now being driven by niche communities and subcultures. TikTok can certainly figure out where you are, but there isn’t a wealth of evidence that hyperlocal communities have formed as easily as through Facebook Groups, as an example.

Social Graph 91

Social Graph Comparison Features Communities 91

Sprout Social

NOVEMBER 29, 2023

The platform wants its users to engage authentically and organically, so Instagram put together limits and penalties for tactics they see as potentially gaming their algorithm. Let’s talk about legalities—or at least, what abides by Instagram’s Community Guidelines —so your account doesn’t get penalized.

Instagram 115

Instagram Tools Strategy Hashtag 115

Likeable

MAY 18, 2021

With so many New Yorkers having lost their jobs, they wanted to make sure they were reaching and serving the community—both those in need and those willing and able to give—in the best ways possible, and reached out to Likeable for social help. Be Authentic & Tell Real Stories. View this post on Instagram.

Banking 52

Banking Authentication Feed Feedly 52

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. If you’re part of the black community, you should be focusing on the latter, as it’s less competitive and will yield results for you faster. If you’re growing your business and footprint online, this is the best time to understand social media SEO.

SEO 154

SEO Social Media Strategy Hashtag 154

Sprout Social

SEPTEMBER 21, 2020

And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically. Not to mention the seamless integration of their product and a message that feels strikingly authentic, and refreshing. Campaign Analysis.

Issues 136

Issues Survey Campaign Authentication 136

Sprout Social

OCTOBER 19, 2022

The thing is—consumers trust content from creators because it feels authentic. When we were ready to find creators, I found that looking to our community and third-party platforms was the most helpful. Look within your community. Your community is comprised of your customers, superfans and partners. Use creator platforms.

Campaign 105

Campaign Content How To Influencer 105