Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 112

Social Media Authentication Communities Campaign 112

Webbiquity SMM

JUNE 1, 2021

Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. This means diversifying isn’t only crucial for maximum outreach but for higher conversions, too. Personalized messages that trigger authentic conversations are a great strategy here.

Tips 352

Tips Marketing Privacy Influencer 352

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. As part of this, the two brands collaborated to develop unique content that educated users on how to blend pet and housing needs (example: this listicle covering the Top 15 Emerging Dog-Friendly Cities ).

Brands 151

Brands Marketing Real Estate Collaboration 151

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power.

Influencer 288

Influencer Brands Policies Privacy 288

Social Media Strategies Summit

NOVEMBER 30, 2022

But as consumers become increasingly savvy, we’ve seen a rise in more authentic influencers — people who care passionately about their hobbies, interests, and the content they post. That made him an ideal, if surprising, choice to promote the brand collaboration between Gucci and The North Face. Francis Bourgeois is a great example.

Campaign 304

Campaign Brands Influencer Collaboration 304

Buffer Social

JANUARY 3, 2023

Hien focuses on growing creators and conversations on LinkedIn by helping make content creation approachable, nudging & nurturing creators along their journey towards being a consistent creator. What kind of conversations make the most sense for the platform? LinkedIn should reflect real-life conversations in the workplace.

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

OCTOBER 31, 2023

He explains ROI is often confined to bottom-funnel metrics like downloads or conversions, but influencer marketing drives returns across the customer journey. Influencers can help marketers reach their goals and earn more buy-in for future collaborations. He points to an example of a health food company.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Brand authenticity It’s easy for brands to default to hopping on timely trends and challenges or creating a social-specific brand voice because it aligns with the zeitgeist.

Brands 115

Brands How To Authentication Collaboration 115

Social Media Strategies Summit

FEBRUARY 18, 2021

In recent years, social media companies have come up with new and innovative ways to help brands sell their products on their respective platforms. Authenticity Will Continue to Be Vital. When people come on social media, they want good, engaging, and authentic content and not promotional, branded content.

Trends 195

Trends Social Media Authentication Instagram 195

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

MARCH 21, 2024

The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Review trending UK TikTok hashtags Trending hashtags highlight topics that resonate with UK audiences, giving you insight into which influencers are leading conversations that matter locally. Reach out to key influencers.

Influencer 101

Influencer Brands Fashion Review 101

Pixlee

JANUARY 24, 2022

The NFT community especially places heavy emphasis on authenticity, as NFTs are generally unique, non-interchangeable digital files and media. This shift also highlights the importance of a brand’s authentic story and the experiences of individual creators.

Brands 85

Brands Authentication Collaboration UGC 85

Buffer Social

AUGUST 17, 2023

Standing out with a blend of authenticity and strategy Dulma's creator journey began with identifying a specific niche , not because it was lucrative, but because it was authentic to her. Authenticity breeds connection, and connection builds an engaged audience. She approaches brand collaborations with a strategic mindset.

Strategy 77

Strategy Authentication Collaboration Newsletter 77

Keyhole.co

OCTOBER 20, 2023

But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram verification is a process through which the social networking platform confirms an account is original and authentic. That’s what the coveted Instagram blue tick can help you with.

Instagram 59

Instagram Badge Authentication How To 59

Buffer Social

DECEMBER 19, 2023

I didn’t want to dance, figured the Gen Z audience of TikTok wouldn’t be interested in seeing me on screen, and didn’t think entertaining videos would lead to sales for my company, PerfectDD , which designs clothes specifically tailored to fuller busts. Sharing tips for success benefits us all. 

Trends 95

Trends Authentication Video Film 95

Sprout Social

MARCH 29, 2023

By sharing vital insights, these teams can collaborate to build a social media recruitment strategy that overcomes a company’s most pressing recruitment roadblocks and fills open roles with world-class talent. Authentic and objective reviews are powerful ways to attract top talent.” It’s a win-win.

Social Media 101

Social Media Strategy Team Review 101

Keyhole.co

MARCH 28, 2023

Influencer marketing is the marketing technique wherein you collaborate with well-known digital creators to spread your brand’s message to a wider audience. Here are a few strategies that can help you achieve higher conversions and scale your eCommerce store. billion in 2022.

Influencer 52

Influencer Strategy Marketing Collaboration 52

Likeable

FEBRUARY 8, 2022

We all know that trends and conversations begin online, but who sets and starts them ? They resonate with users because they aren’t public figures or companies—they’re equal parts accessible and aspirational, and most importantly, they’re authentic. Over the years, there’s been a shift.

YouTube 80

YouTube Collaboration ROI Authentication 80

Oktopost

JULY 4, 2022

While this sounds simple, it creates an interesting ripple effect for the rest of the company. Today, people don’t want to interact with a brand on social media, they want real conversations with other professionals. In fact, we recently used employee advocacy to increase social conversions by 266%.

B2B 131

B2B Social Media Management Metrics Social Media 131

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. Cultivating lasting relationships with your audience, not just fleeting conversions, is the path to long-term success. Remember, high engagement translates to greater brand influence and a higher chance of conversions. one month).

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

JULY 5, 2022

Showcase your company’s culture, values and, of course, team members. By inviting your team to step in front of the camera, you will win over your audience with authenticity. Give your followers a glimpse into the daily lives of your team (or creators you collaborate with). The most successful unboxing videos seem authentic.

YouTube 131

YouTube Video Authentication Education 131

Sprout Social

OCTOBER 19, 2023

Planning ensures that you don’t miss crucial conversations among your target audience. These are the candid conversations that are eye-opening but often fly under the radar. These conversations can reveal timely and trendy terms used by your audience. It also fosters a culture that encourages more conversations about you.

Reputation 97

Reputation Sentiment Analysis Notification 97

Mindjumpers

FEBRUARY 14, 2011

Tweet When thinking about establishing a presence online – or improving the already established presence of your company – your social media voice is one of the most important elements to keep in mind. Maintaining a presence on social media platforms is something that requires an effort from the given company. 2) Think before you post.

Tips 230

Tips How To Authentication Policies 230

Socialmedia.biz

FEBRUARY 23, 2019

Identifying and collaborating with these influencers for your grassroots advocacy campaigns can help you target a larger, relevant and more responsive audience. For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!)

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Sprout Social

NOVEMBER 3, 2022

Employees are no longer grinding, hustling and girlbossing for companies that don’t value them. By quiet quitting work, people are silently protesting toxic company cultures. As quiet quitting progresses (and ripples across frustrated teams), employees will form cynical opinions of the company. steph.and.den. Quiet quitting ??

Team 98

Team Loyalty Report Collaboration 98

Sprout Social

JUNE 7, 2023

Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience. Happy and engaged consumers are more likely to spend time interacting with your brand and explore your offerings with an open mind.

Brands 114

Brands Sentiment How To Analysis 114

Pixlee

AUGUST 17, 2020

Unfortunately, many companies lose customers because they cling to outdated social media tactics. Embrace Diversity and Authenticity. Built on the concept of community, social media is often a powerful avenue for brands to convey their values regarding diversity and authenticity. Build a Two-Way Conversation with Your Audience.

Social Media 96

Social Media Authentication UGC Communities 96

Webbiquity SMM

APRIL 30, 2020

For example, LinkedIn is a platform for professionals, employees, and companies. This tool can also help you evaluate the authenticity of other Instagram accounts. This is especially important if you want to find authentic influencers. This helps you know whenever an important conversation related to your niche goes online.

Instagram 159

Instagram Tools Hashtag Authentication 159

Keyhole.co

JULY 18, 2023

TikTok for business accounts are aimed at companies and brands that want to use TikTok for marketing purposes. Go more informal, playful, and authentic. Authentic engagement: TikTok users are known for their high engagement rates. It also allows you to create your own TikTok store. Pros Access to all of TikTok’s marketing suite.

Tips 52

Tips Marketing Trends Influencer 52

Hootsuite

MAY 15, 2023

Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees. In a centralized corporation, the company owns all locations (or branches) and there is one chain of command. In contrast, an individual or another company owns each franchise company location.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Social Media Strategies Summit

MARCH 11, 2019

Are there any collaborative activities or exercises you did with your team that you found particularly useful for helping define Cisco’s social personality? Our team looked across the board to see which companies were doing social effectively. What do you love most about your work as a social media strategist?

Project 100

Project Exercises Upcoming B2B 100

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. How did the company do this?

Examples 59

Examples Brands Sentiment Reputation 59

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. If you’re really listening, you have a better chance of defining and steering the conversation. Oktopost specializes in social media management for B2B companies. The Benefits of Listening. Brandwatch. .

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

SEPTEMBER 12, 2023

It could be your photo or the company logo if you’re representing a brand. So, creating authentic, consistent, captivating videos should be your priority. Your TikTok caption is also an excellent opportunity to get more comments and start conversations with your audience. Appetizing stories make your campaigns memorable.

Tips 52

Tips How To Hashtag Authentication 52

Hootsuite

FEBRUARY 1, 2022

The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. Brands can reach out to high-performing streamers and ask about collaborations. Want to diversify your company ad budget and try a new channel?

Marketing 102

Marketing Authentication Template Templates 102