Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? Dove’s inspiring Real Beauty campaigns? And great brand marketing on social is behind some of the most creative storytelling out there. From edgy social personas to posting fresh memes, storytelling takes many different forms. Sprout’s TikTok?

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Social Media Brands Meme Real Estate 92

Hootsuite

OCTOBER 12, 2023

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts.

Social Media 120

Social Media HootSuite How To Template 120

Social Media Strategies Summit

MARCH 1, 2024

more engaging than longer videos, while 66% agree that short-form video is the most engaging of all in-feed social media content formats. Image source For video marketers, the upshot is a continued shift away from landscape videos, which simply don’t play nice within social media apps when viewed on mobile.

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Video Trends Marketing Mobile 229

Social Media Strategies Summit

JANUARY 10, 2019

Here are 10 of the best storytelling campaigns we’ve seen in 2018 and what you can learn from them. Peloton’s Better is In Us Campaign. This campaign, which premiered during the Winter Olympics, told the story of a working mother and all of the tiny struggles and wins that are a part of her daily life.

Net Neutrality 161

Net Neutrality Campaign Brands Apple 161

The Realtime Report

APRIL 24, 2024

” Building Real Relationships In our increasingly digital world, authentic human connections are more precious than ever. When gratitude is authentic, it fosters affection and loyalty. Reinforce your message by connecting across email, social media, video, phone, text, direct mail, and more. Don’t let it go!”

Eventful 91

Eventful Survey Loyalty Authentication 91

Social Media Strategies Summit

JULY 28, 2022

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. At Pink Orange, we value an education company’s power from a storytelling perspective; it sets them apart from their competitors and makes them authentic. Our job is never really done.

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Education Authentication Team Hubspot 189

Unmetric

JUNE 20, 2019

The success of Netflix’s operations has attracted its share of competitors over few years, but despite this, Netflix manages to come out as the dominant streaming provider, helped, in part, by its excellent social media strategy. This Netflix social media report was put together using Unmetric Analyze.

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Industry Social Media Strategy Upcoming 135

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

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Types Social Media Microblogging Overview 145

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals.

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Campaign Report Social Media How To 87

Later

JANUARY 28, 2021

From crafting engaging content, to building scalable businesses, and inspiring social reform, there are countless Black creatives changing the game in every industry. As a business or brand, supporting Black creators on social media is key for amplifying underrepresented voices. Ready to plan your next influencer campaign?

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Social Media Collaboration Instagram Influencer 114

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

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Metrics Influencer Campaign CPA 52

Convince & Convert

OCTOBER 8, 2021

You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. Social justice movements continue to surge on social media platforms and more people are speaking up about matters that align with their own values. Never Forget Authenticity . DEI is not a trend. DEI is not a trend.

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Influencer Marketing B2B Authentication 165

Keyhole.co

DECEMBER 15, 2023

Adding baubles or crystals to the corner of your social media post might not fetch you the likes you dreamt of. We are here to help you create some out-of-the-box Christmas social media posts. Recipe Sharing Ask your followers to share their favorite holiday recipe, and feature one of them on your social media channels.

Social Media 52

Social Media Meme Collaboration Examples 52

Hootsuite

JUNE 29, 2021

What are the benefits of using social media for business? billion active social media users across the globe. If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population. Stay top of mind.

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Social Media HootSuite Real Estate Sentiment 145

Convince & Convert

JULY 14, 2021

Create a calendar of all upcoming (smaller) holidays and other notable days that can somehow relate to your business. Allow you to feature products on the home page based on the upcoming holidays / days (even during slower seasons) which may fit the user intent better. It is also a good idea to publicize that calendar on your site.

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Instagram Strategy Marketing Upcoming 217

Keyhole.co

OCTOBER 1, 2020

For business owners and marketers, this is the perfect time to start planning your holiday marketing campaigns so that you can make the most of it. At the same time, it may be easy to shy away from planning your holiday marketing campaign because there’s so much involved in the process. Jump Links 1. Start Planning Early 2.

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Campaign Marketing How To Discount 104

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. More than half of consumers (51%) say responding to customers makes brands the most memorable on social media.

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Brands How To Authentication Collaboration 115

Social Media Strategies Summit

DECEMBER 7, 2018

For years, marketers have debated the benefits of social media versus email marketing. Combining email marketing with social media efforts allow brands to target their audience more frequently, ultimately moving them through the customer journey. Read on for 6 ways to integrate social media and email marketing.

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Social Media UGC Marketing Discount 105

Convince & Convert

OCTOBER 23, 2014

Which is precisely why Swift has turned to Instagram to tell the story of her upcoming 1989 album in a clever way – a 13-day visual countdown. What can you learn from a megastar’s Instagram teaser campaign? Align this with insights from your social media communities on their top wishes and questions to aid in your decision making.

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Campaign Instagram Case Study Upcoming 167

Sprout Social

JUNE 17, 2019

One of the best ways to enhance your personal brand is through social media. Just as social has given rise to the likes of influencer marketing , there are opportunities across a wide variety of networks in which to build and enhance your personal brand. Embrace authenticity. How important is authenticity on social media?

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Trends Social Media Brands Authentication 111

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. The following list of social media manager interview questions is a great place to start. Social media content and strategy.

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Social Media Management Questions Social Media Skills 89

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

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Content iPhone Sports Remix 130

Socialmedia.biz

FEBRUARY 25, 2019

Whether you’re a close-knit, community-focused, small business or a multinational conglomerate, social media plays an important role in how people perceive, discover and engage with your brand. Almost 58.6% Airways unintentionally uses an inappropriate image: In 2014, @ElleRafter tweeted to the U.S.

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Social Media Brands Template Templates 103

agora pulse

MARCH 24, 2020

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. In social media, an algorithm varies by platform.

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Social Media Social Media Management Meme Hashtag 94

Sprout Social

JANUARY 3, 2017

January 4, 2017: Maintaining a Social Media CRM. Sprout Product Focus: Social CRM. Organizing and keeping track of community members across social networks can be incredibly overwhelming. Building meaningful relationships with a brand’s online community is dependent on maintaining an organized social media CRM.

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Upcoming Social CRM Tourism Travel 63

Ignite Social Media

SEPTEMBER 14, 2020

Not only are people using social media differently, but purchase behaviors have changed. Whether you’re just starting to develop your plan or adapting your existing strategy, the following outlines numerous social media tactics your brand can utilize to enhance your 2020 holiday marketing strategy. Key Takeaways.

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Social Media Strategy Marketing Retail 161

Waxing UnLyrical

APRIL 13, 2016

This means the reviews for a product or a brand by influencers have more credibility or authenticity as opposed to the ones posted by celebrities. Sharing bits of information about your business or service on social media. What is their profile like and how will their personality promote your campaign?

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Influencer Campaign Marketing Fashion 100

agora pulse

OCTOBER 1, 2019

Is the upcoming holiday season stressing you out? With the right planning, you can make sure your social media is one less thing to worry about. That’s why you have to prepare your social media for the holidays now. Prepare Your Holiday Marketing on Your Social Media Accounts.

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Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

Is the upcoming holiday season stressing you out? With the right planning, you can make sure your social media is one less thing to worry about. That’s why you have to prepare your social media for the holidays now. Prepare Your Holiday Marketing on Your Social Media Accounts.

Social Media 135

Social Media Small Business How To Campaign 135

Social Media Strategies Summit

SEPTEMBER 21, 2020

Brendan Gahan is Partner & Chief Social Officer at independent creative agency Mekanism, leading the agency’s social division. Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics.

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Influencer Newsletter Upcoming Campaign 131

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Why run a social media takeover?

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Social Media How To Hosting Hashtag 111

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

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Social Media Marketing Upcoming Team 110

Webbiquity SMM

JANUARY 30, 2020

Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. The best way to make your brand stand out on social media is to maintain consistency.

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Brands Airlines Hashtag Influencer 159

Social Media Strategies Summit

OCTOBER 23, 2019

When It’s Misleading: An increase in your follower count doesn’t always signify campaign success. When It’s Misleading : Compared to other digital outlets, social media doesn’t always clearly indicate direct attributions. Using campaign-specific hashtags and setting attribution periods can help make findings more accurate.

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Influencer Marketing Authentication Hashtag 117

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. What is social media activism?

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Hashtag Activities Social Media Retail 145

Mindjumpers

DECEMBER 9, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media.

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Social Media Trends Mobile Social Networking 100

Hootsuite

NOVEMBER 3, 2022

This March 2021 Statista study , for instance, says that 62% of Gen Z and Millennials bought something as a result of social media marketing that month—but doesn’t differentiate between the two generations. Hire them onto your social team. Psst: Gen Z, if you’re looking for a job in social media, here’s some advice ).

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Airlines Marketing How To Influencer 109