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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. Get to know your audience.

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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

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UGC + Social Distancing: Bringing the In-Store Experience Online

Pixlee

So the question presents itself; how can companies adapt to social distancing and deliver more personalized online shopping experiences? One answer is with user – generated content (UGC). UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. Implement Live Chat.

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

The brand also posts influencer content and shares UGC on TikTok. The vacation rental marketplace doubles down on UGC marketing through its Twitter handle. So, the company started marketing local experiences as the main attraction of their vacation rentals through social media campaigns. or “Belong Anywhere.”

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The ultimate guide to evaluating influencer media kits

Sprout Social

An influencer media kit is a presentation that showcases an influencer’s past partnerships, content creation experience and performance metrics. Media kits can be presented as slideshow decks, one-pagers or portfolio websites. Through these presentations, creators essentially pitch themselves for potential collaborations with brands.

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Product ratings and UGC both work, but can they work together?

Pixlee

Authentic customer reviews are displayed alongside visual UGC, providing a highly interactive and rich experience. Pixlee customers like Hylete can present a cleaner and more compelling Ecommerce experience while promoting customer reviews from independent sources, such as Yotpo and BazaarVoice. The result of these campaigns?

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