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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Shift Toward Vertical Video Over the past five years, mobile devices have accounted for more than half of global internet traffic , peaking at almost three-fifths of traffic in mid-2022. landscape ), now generates the lion’s share of its traffic from mobile. landscape ), now generates the lion’s share of its traffic from mobile.

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3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. This means the reviews for a product or a brand by influencers have more credibility or authenticity as opposed to the ones posted by celebrities. What is their reach?

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Ultimate Twitter Marketing Strategy Guide With Examples

Keyhole.co

Another is to tap into Twitter advertising and boost your social media ROI with paid campaigns. A verification mark is a valuable asset you can gain to boost brand authenticity and credibility in the eyes of your audience. Share company updates and upcoming products Twitter audiences are hungry to discover something new.

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10 Best in Class Brands on LinkedIn

Social Media Strategies Summit

In one such campaign, Amazon asked its employees to describe their ‘Amazon resumes’ in three lines or less. The results, which showcased employee development and mobility, were shared on the company’s LinkedIn feed in a simple, yet eye-catching graphic. RESULTS : This post alone generated more than 6,500 likes and nearly 200 comments.

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Top B2B Brands on Social Media

Social Media Strategies Summit

As the largest mobile payment processor in the world, Square caters to a variety of businesses, including cafes, restaurants, boutiques, and more. Shutterstock capitalized on this trending topic with their social media campaign, Fyrestock. . #4 Square Makes it All About Their Clients. Source: Square.

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Social Media Trends, Prospects, and Challenges in India

Mindjumpers

India is a mobile first country where 41% of total mobile users are active on social media. The increasing affordability and use of Smartphones as internet devices means India is serving data to almost one billion mobile phones, and an individual spends an average of 3 hours on social media every day irrespective of device.