Buffer Social
JANUARY 10, 2024
I faced this problem when I became a travel blogger and content creator. Although the vision has changed as I gain more clarity on where I’m taking my brand, my perseverance and authenticity have kept me going. There is no new idea under the sun, which makes setting yourself apart from the competition quite hard.
Convince & Convert
DECEMBER 16, 2014
Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. After a neat discussion with Sam Zivot of Lorna Jane , I now have an awesome example of how these two tactics actually can be complimentary. A huge part of this brand’s marketing strategy is blogger outreach.
Convince & Convert
JANUARY 28, 2014
A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers. So I created one.
Sprout Social
APRIL 3, 2024
They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. For example, the 2023 Global Industry Report: QSR Index shows the UK is a global leader in influencing marketing for quick service restaurant brands.
Convince & Convert
FEBRUARY 26, 2015
Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. The following four examples are both creative and recognizable brands.
Sprout Social
MAY 9, 2024
Consumers are more discerning One of the top influencer marketing trends surrounds a popular buzzword marketers hear all the time: authenticity. But authenticity isn’t enough to grab the attention of audiences, especially younger consumers.
Sprout Social
APRIL 29, 2024
Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. For example, search for “London,” “Manchester,” “Edinburgh,” or “Birmingham” to identify local influencers.
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