yMarketingMatters

MARCH 4, 2013

This is a permission-based re-post of latest blog from colleague Tom Treanor , Founder and President of Right Mix Marketing Inc., whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Outsourcing Social Media Management: The Flawed Logic of the Badged Employee.

Social Media Management 229

Social Media Management Social Media Badge Consultant 229

Later

JUNE 21, 2021

We spoke to three social media managers — with impressive engagement levels — to share their top LinkedIn tips! With 57 million companies on the platform, LinkedIn has become one of the top social media channels to actually grow your business. . Authenticity is at the core of Wealthsimple’s brand.

Social Media Management 81

Social Media Management LinkedIn Tips Social Media 81

Later

MARCH 22, 2021

For social media managers, staying on top of the latest trends and best practices is an important part of the job. social media courses that will help level-up your skills and boost that online portfolio. . 7 Social Media Courses for Marketers. 7 Social Media Courses for Marketers.

Social Media Management 102

Social Media Management Course Social Media Instagram 102

Pixlee

DECEMBER 8, 2020

While not a new trend, social media content creators are blurring the line between brands, media powerhouses and marketers. . As brands look to adopt new models for engaging their audiences, creators become increasingly viable candidates for social media managers. Efficient time-management skills.

Social Media Management 96

Social Media Management Social Media Brands Content 96

Blog2Social

OCTOBER 30, 2020

Authenticity on social media can be a game changer for any brand. A study shows that 91% of people “are willing to reward a brand for its authenticity via purchase, investment, endorsement or similar action”. 61% of these people will either purchase or show “increased” purchase interest from authentic brands.

Authentication 95

Authentication Social Media Engagement Study 95

Socialmedia.biz

JUNE 8, 2018

Balance is key, and social media management is no exception. Here are some questions to ask yourself when deciding whether to tackle social media on your own, or hire a specialized social media manager. Are you social media savvy? Social media moves fast.

Social Media Management 67

Social Media Management Social Media Authentication Reputation 67

Social Media Strategies Summit

FEBRUARY 8, 2023

The internet is packed with advice for social media managers. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. You might have a small team, serious time constraints, and dozens of accounts to manage.

Social Media 200

Social Media Google Tips Template 200

Buffer Social

SEPTEMBER 28, 2017

If you are a solo social media manager or a small business owner, you know you don’t have the whole day to engage with your followers. So how can you minimize the time it takes to engage with your followers and still be authentic at the same time? What’s your main takeaway from the blog post?

Authentication 111

Authentication Engagement Social Media How To 111

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Webinars, podcasts, events, blogs, you name it, your team most likely has them. This is where AI tools for content creation can come into play.

Tools 62

Tools Content B2B Social Media Management 62

Ignite Social Media

FEBRUARY 22, 2023

Let us look at social media trends expected to make a splash this 2023 and those that will take a backseat. What’s the Latest in Social Media? 2023 is going to be a year of interactive social media engagement. Here’s a rundown of what’s hot and what’s not for social media this 2023.

Social Media 96

Social Media Social Media Management Influencer Trends 96

Social Media Strategies Summit

APRIL 21, 2023

But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically. Consumers crave authenticity. Indeed, research from Forrester shows that 71% of Americans feel they can relate to authentic brands — and therefore want to back them. Do they even care about this?

Conversation 130

Conversation Brands Authentication Trends 130

Social Media Strategies Summit

JANUARY 26, 2023

Facebook created Pages to establish authentic and verifiable accounts for public figures or companies. A great example is “ Become a Social Media Manager – With Rachel Pedersen. You’re a social media manager. You’re just becoming a social media manager.

Groups 237

Groups Groups Communities Engagement 237

Buffer Social

JUNE 9, 2016

I was a bit nervous before writing this post because there are so many possible golden rules for social media managers. But then I realized, social media managers are in the market of verbs. Verbs govern the rules for social media managers and propel us to amazing places. Communicate.

Social Media Management 40

Social Media Management Social Media Flipboard Tweetdeck 40

Keyhole.co

OCTOBER 20, 2023

But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram verification is a process through which the social networking platform confirms an account is original and authentic. That’s what the coveted Instagram blue tick can help you with.

Instagram 59

Instagram Badge Authentication How To 59

Oktopost

DECEMBER 19, 2023

Get ready to extend your character count and elevate your impact If you regularly use X to drive meaningful conversations with your audience or are looking for ways to start, X (Twitter) Threads is the perfect way to communicate your ideas and authentically connect with your followers.

Engagement 69

Engagement Case Study Overview B2B 69

Webbiquity SMM

APRIL 30, 2020

Due to the importance of social media in digital marketing, most brands now maintain accounts on all the top social media platforms. Managing your Instagram account along with other platforms is not an easy task. Scheduling posts across these social networks is one of the most useful features of Crowdfire.

Instagram 159

Instagram Tools Hashtag Authentication 159

Pixlee

MAY 18, 2022

In building out our Creator Network, we are working to replace Social Media Managers’ inefficient doom scrolling of searching for influencers amongst unaffiliated Instagram profiles. Disparate creator marketplaces across social media platforms lead to a fragmented content landscape that brands struggle to keep up with.

Influencer 89

Influencer Hotels UGC Curation 89

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 124

Strategy Brands Content UGC 124

Later

MAY 28, 2021

Whether you’re a business owner or social media manager, drawing inspiration from top-notch social media experts is always a good idea. Since social media is such a fast paced industry, following a wide range of social media strategists will ensure you’re always in the loop.

Instagram 103

Instagram Social Media Social Media Management Fashion 103

Hootsuite

JANUARY 10, 2024

AI marketing software can help draft content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. Ready to step up your social media marketing with a little help from artificial intelligence? It’s seriously easy. Price: Free! Dall-E by Open.ai

Tools 99

Tools HootSuite Price Marketing 99

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

Social Media 74

Social Media UGC Social Media Management Authentication 74

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills? Most social media managers write copy, but not all of us are at the “ridiculously good” level yet.

Skills 195

Skills Social Media Marketing Influencer 195

Social Media Strategies Summit

FEBRUARY 18, 2021

Overall, experiment with the format and use it as part of your social media content strategy to keep up with the trends. Authenticity Will Continue to Be Vital. When people come on social media, they want good, engaging, and authentic content and not promotional, branded content.

Trends 193

Trends Social Media Authentication Instagram 193

agora pulse

DECEMBER 17, 2019

As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. So, let’s look at some New Year’s resolutions that social media managers should consider. Get Authentic. Does your brand look inauthentic on social media?

Social Media 82

Social Media Authentication comScore Social Media Management 82

Buffer Social

JULY 31, 2023

What are you working on today for social media management? Have you been trying to figure out your social media marketing plan and not sure where to start? One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content.

Social Media 81

Social Media Strategy UGC Meme 81

The Realtime Report

MARCH 22, 2019

Visual Objects’ survey of 529 small businesses also found that 22% of small businesses without social media accounts plan to create them in the next two years. Small businesses that use social media believe it presents an authentic brand image to wider audiences.

Small Business 79

Small Business Social Media Strategy Survey 79

Oktopost

APRIL 9, 2024

To create an engaging employee advocacy strategy, it’s imperative that your employees post authentic content that offer genuine insights and perspectives. , For example, a key driver of success for Amazon’s advertising strategy is its Amazon Prime Day online activities and in-person events, which are heavily promoted on social channels.

B2B 62

B2B Marketing ROI Hubspot 62

Pixlee

NOVEMBER 12, 2020

We recently had the pleasure of learning first-hand the nuances of being a social media coach from Natali Chanany, an experienced social media coach and social media marketer. Social media management has definitely diverged as a professional skill versus becoming a creator.

Social Media 98

Social Media Authentication Social Media Management Trends 98

agora pulse

SEPTEMBER 21, 2019

Consumers are craving authenticity and many influencer strategies need some refining. The founder realized that the brand was losing its authenticity when Instagram influencers started messaging the company asking for free stuff and the influencer campaigns also started getting many comments like “This is just another paid ad.”

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Consumers are craving authenticity and many influencer strategies need some refining. The founder realized that the brand was losing its authenticity when Instagram influencers started messaging the company asking for free stuff and the influencer campaigns also started getting many comments like “This is just another paid ad.”

Influencer 116

Influencer Social Media ROI Social Media Management 116

Hootsuite

JULY 25, 2022

Word around the social-media-manager water cooler is that he was implying that the algorithm might be placing more emphasis on identifying relevant keywords in captions than in the past. They want context, authenticity, and meaning , too. But due process is what the Hootsuite Experiments blog is all about!

Hashtag 144

Hashtag SEO Instagram HootSuite 144

Hootsuite

OCTOBER 12, 2023

Be sure to check back next month for a full roster of what's to come pic.twitter.com/Z052tsivzI — Hootsuite (@hootsuite) September 1, 2023 Whether you outsource content creation, take advantage of free tools , or do everything yourself, having a solid social marketing strategy makes social media management much easier.

Social Media 120

Social Media HootSuite How To Template 120

Hootsuite

JULY 4, 2022

This blog post wouldn’t be very helpful if we left it at that though, would it? While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Learn more in a blog post about the TikTok opportunity—we’ve laid it all out for you there. But that’s not all.

Questions 104

Questions Banking Insurance HootSuite 104

agora pulse

APRIL 4, 2019

Others will come across you for the first time by searching a long-tail keyword to find an answer, and your blog post will answer it. Treat Your Blog as a First Touch Point in a Funnel. Share your own posts on social media. Treat Social as a First Touch Point in a Funnel. Here’s how you can do that.

Social Media 107

Social Media Content Campaign Authentication 107

Keyhole.co

SEPTEMBER 12, 2023

So, creating authentic, consistent, captivating videos should be your priority. It makes your campaigns look authentic and communicates meaningful messages within the short span of the video. Influencers’ personal and relatable image makes your partnership look more authentic. You can create a TikTok challenge.

Tips 52

Tips How To Hashtag Authentication 52

agora pulse

JUNE 30, 2020

A little psychology goes a long way in social media posts. Here’s a look at some tips and tricks from the world of psychology that can help social media managers engage more with their audiences. If you think the success of certain brands on social media is pure chance, think again.

Social Media 207

Social Media Engagement Tips Pharmaceuticals 207

Sprout Social

APRIL 4, 2023

Ephemeral content allows you to engage with your audience on a more human level through more authentic, less produced content. Read this blog to know more about what social media stories are and some of the best ways you can use its features. You can add links, hashtags, tag other accounts and add location tags.

Strategy 117

Strategy Content How To Marketing 117