Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. The social networks, devices and other parameters of their online behaviour.

Case Study 79

Case Study Activities Study Campaign 79

Oktopost

APRIL 14, 2023

This feature enables social media managers to easily modify and get new ideas for messages that will resonate with different audiences. Real-life example: A social media manager for a B2B company found that their LinkedIn posts were not generating enough engagement, despite efforts to promote the company’s content on the platform.

Social Media Management 62

Social Media Management Social Media Tools B2B 62

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Arguably the best channel is through social media. billion people in the United States actively use at least one social network.

Brands 159

Brands Airlines Hashtag Influencer 159

Keyhole.co

JANUARY 21, 2024

Because that’s the current number (in millions) of monthly active users on Twitter (now X), one of the most popular social networks. Twitter is also the third social platform by popularity (after LinkedIn and Facebook) preferred by 71% of B2B marketers and 65% of B2C marketers to distribute content.

Examples 52

Examples Strategy Twitter Marketing 52

Hootsuite

MAY 26, 2021

Using social listening tools allows your sales reps to go a step further and identify leads who are already talking about your business, your competitors or your industry. Authenticity builds trust — and that, in turn, can become customer loyalty. Your customers (and prospects) are already engaged in social buying.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Unmetric

JUNE 11, 2019

It helps track social media accounts and manage marketing campaigns. The tool also offers to curate your content and manage them across all social channels. Here’s yet another comprehensive tool for B2B enterprises to manage their social accounts. Zoho Social. G2Crowd Rating: 3.7. G2Crowd Rating: 3.5.

Analytics 125

Analytics Tools Social Media Curation 125

Pam Moore

SEPTEMBER 3, 2020

Experienced digital, social and content marketers know the key to success for high performing marketing campaigns and programs is to be sure you are targeting, inspiring, and attracting the RIGHT audience. Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Like to do it yourself!?

Template 78

Template Templates Video Avatar 78

Convince & Convert

MAY 27, 2014

They are owned by a B2B parent company and debuted their consumer site in early 2014. He has a huge and loyal social network. Not only that, but, Jason Derulo’s girlfriend is America Idol winner Jordin Sparks who also has a clean image and huge social network as well.

Case Study 145

Case Study Study Influencer Project 145

agora pulse

DECEMBER 23, 2020

Ultimate Guide to Social Media Marketing | Mike Allton, Amanda Robinson, and Stephanie Liu. This book takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks.

Skills 195

Skills Social Media Marketing Influencer 195

agora pulse

OCTOBER 1, 2019

When creating your social calendar, be mindful of planning sales and promotions. Your campaigns will be strongest when you intentionally coordinate them well across multiple platforms. Your campaigns won’t go live until the designated dates as long as you set them, so there’s no risk of accidentally launching early.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

When creating your social calendar, be mindful of planning sales and promotions. Your campaigns will be strongest when you intentionally coordinate them well across multiple platforms. Your campaigns won’t go live until the designated dates as long as you set them, so there’s no risk of accidentally launching early.

Social Media 135

Social Media Small Business How To Campaign 135

Hootsuite

DECEMBER 10, 2019

True purpose is more than just a marketing campaign based on the new social media trends. While TikTok is new, its role in the social media landscape is not. Younger users have always flocked to new social networks. TikTok’s authenticity reflects the new social media trend to shift away from glossy, staged content.

Trends 145

Trends Social Media CPA Sports 145

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Buffer Social

JULY 23, 2019

Keep reading as we dive into the world of micro-influencers and explain the ins and outs of this new trend toward going small with your influencer campaigns. Today, you see influencer marketing as a core strategy of direct-to-consumer brands, of e-commerce shops — even B2B companies are getting into the game.

Influencer 75

Influencer Strategy Marketing Survey 75

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Hootsuite

MAY 30, 2023

Hello, is it social media you’re looking for? When it comes to leads, social networking helps in an indirect way by building brand awareness. It’s a must for personal networking, too: 90% of lawyers are already building relationships on LinkedIn. How law firms are using LinkedIn: Brand awareness campaigns.

Social Media 79

Social Media HootSuite Template Templates 79

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 114

B2B Research Sentiment Marketing 114

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. It’s a campaign that’s run over and over again, with little variations and customizations, but the same premise. Jay Berkowitz.

Tools 277

Tools Tips Marketing Social Media 277

Oktopost

OCTOBER 5, 2021

B2B has a favorite social media platform, and it’s LinkedIn. It turns out that the site built for professional networking is populated with the buyers and decision-makers that B2B marketers desperately want to reach, so an interested and receptive audience can often be found there. B2B marketing can be tough.

LinkedIn 130

LinkedIn B2B Campaign Conversation 130

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media: Measurement and ROI. Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. Can You Measure the ROI of Your Social Media Marketing? MIT Sloan Management Review): Want an amazing article on ROI of social media?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. Raven Zachery, project director for the Obama Presidential Campaign app and founder of SmallSociety, defends native applications. Also, $0.30

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False. Unlikely at best.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Oktopost

SEPTEMBER 11, 2023

As B2B businesses, we’re not posting on social media just for kicks and giggles. They’ll help you understand which social media channels, campaigns, and posts get the most clicks and generate the most traffic to your website. Linkedin) Medium: The specific kind of campaign that brought traffic (i.e.

Social Media 138

Social Media Metrics How To ROI 138

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. The average visit lasted 7.27

Statistics 141

Statistics LinkedIn Marketing B2B 141

Techipedia: Tamar Weinberg

APRIL 14, 2010

We can always be learning, and sometimes that requires us to read the same things phrased differently, to get content in the form of a refresher course, to remember that social media still has the human element at its core. Social media is often addictive in some ways too. Well that is, if you spend too much time on it.

Social Media 267

Social Media SEO Blogger Communities 267

Kikolani

NOVEMBER 29, 2010

Casey is a social media and green technology enthusiast, as well as the author of Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset , a book that shows you how success stories into powerful sales and marketing assets. Follow her @thecreativepenn on Twitter. Jolie O’Dell. Kiesha Easley.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. I’m trying to understand how such a great campaign could have a foundation that is so unstable. link] Chris Hall Jay as a lifelong T-wolves fan (the team’s life not mine), and a person involved in social media I have to say, awesome!

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JUNE 25, 2014

It’s the real deal when it comes to delivering authentic storytelling, and it’s changing the way businesses offer unexpected value. Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. By now, most marketers have realized that video isn’t a passing fad.

Video 166

Video Marketing B2B eBook 166

Convince & Convert

MAY 25, 2010

Digital marketing isn’t about campaigns, it’s about waterfalls. I first heard you on Marketing Profs — very impressed with your authentic teaching style. I first heard you on Marketing Profs — very impressed with your authentic teaching style. Adjust Staffing and Timelines. You’re ALWAYS marketing.

Marketing 123

Marketing Social CRM Conference Social Media 123

Webbiquity SMM

JANUARY 9, 2013

How can your organization utilize social networking principals and tools to improve operations across departments? 7 Burning Questions for B2B Marketers in 2012 by iMediaConnection. 5 Ways New Buyer Behaviors Are Impacting B2B Sales by iMedia Connection. Who are (really) your best customers?

Strategy 190

Strategy Marketing B2B Exercises 190

Webbiquity SMM

APRIL 12, 2022

These four fundamental principles will help you determine what you can post on social media. But that doesn’t mean you’ll never encounter issues on social networks. Here’s how to handle a social media crisis. Managing a Crisis through a Social Media Policy. Affiliate sales support independent publishing.

Social Media 189

Social Media Policies How To Guidelines 189

Oktopost

SEPTEMBER 11, 2023

As B2B businesses, we’re not posting on social media just for kicks and giggles. They’ll help you understand which social media channels, campaigns, and posts get the most clicks and generate the most traffic to your website. Linkedin) Medium: The specific kind of campaign that brought traffic (i.e.

Social Media 62

Social Media Metrics How To ROI 62

Webbiquity SMM

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Social Media Strategy and Best Practices. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Techipedia: Tamar Weinberg

APRIL 28, 2010

Facebook’s goal to be the social network of choice for all was a lofty one, but I gotta hand it to you, Facebook — it was a big deal, and let’s be honest here, it made lots of sense. I just want to control the flow of information coming to me from my social network. Hear me out.

Facebook 277

Facebook Issues MySpace Privacy 277

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. It’s just more authentic and believable that way. Post it to your Facebook page.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants. Excellent point around authentic connections.

Social Media 128

Social Media Strategy Influencer Case Study 128