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NoFollow Links in Press Releases? How To Revise Your Press Release Strategy

Bill Hartzer

Therefore, all links in press releases should have the nofollow attribute added to the links, so that the press release does not pass any SEO ( Search Engine Optimization ) value to the website it’s linking to. But I have a suspicion as to why they are wanting us to put nofollow links in press releases now. But I digress.

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SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. For those articles only the first warning (do not let sponsor links pass PageRank) applies. As noted above, this only applies to advertorials or articles specifically written by or for a sponsor.

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Why Your Search Engine Optimization Strategy Must Now Include Social Validation

Bill Hartzer

You probably have heard me preach it before: if at all possible, for search engine optimization purposes, your web site should include a blog or other section of your web site that includes articles. To rank well in the search engines, your web site needs new, fresh, topical content added on a regular basis.

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SEMPO Caught Violating Google Webmaster Guidelines for Advertorials

Bill Hartzer

SEMPO, The Search Engine Marketing Professional Organization , is taking advantage of text links in advertorials, clearly a violation Google Webmaster Guidelines for link schemes. A recent article on ClickZ , although well-written with good intent, is clearly an advertorial for SEMPO.org.

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Onsite optimization of websites is the most important factor in ranking better in search engine results. To summarize the article, there should only be one URL used to get to the homepage of your website. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines. Geo Redirects.

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How Google Finds and Penalizes Advertorials

Bill Hartzer

Google wants links in advertorials to be tagged with the nofollow attribute and the FTC requires full disclosure. I’m using Search Engine Land in the example above. I would like to note that those text link ads do not appear to have the “nofollow” attribute on them. Take a look at the example below.

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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

If you have a website that depends on traffic from search engines then your reputation is vulnerable to external forces. Create link-bait campaigns with SEO article writing and submission to sites like Article Base and Ezine. Make your RSS feeds seeded into the most potent feed engines and directories.