Buffer Social

JUNE 19, 2023

So even though we use AI in our processes on Buffer’s Content team (there are only three of us, and it helps us work more efficiently), we wanted to clarify exactly how and where we use AI in our work. This article goes into more detail, but a surprising amount of applications were completed using AI.

Team 109

Team Content Project Collaboration 109

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. We’ll also talk about the Sprout tools we use to help our team stay in sync.

Collaboration 82

Collaboration Brands Team Project 82

Keyhole.co

SEPTEMBER 12, 2023

You must keep up with trends, optimize posting time, collaborate with different teams, and engage with your audience. That’s why you need a stack of reliable, scalable, and intuitive social media management tools. In today’s article, we bring you the best social media management tools to up your marketing game.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Sprout Social

NOVEMBER 11, 2021

In this article we’ll dig into how to remove these digital silos, share tips on how to integrate the tools that matter most and share use cases to help you identify the right integrations for your team. Marketing teams depend on an ecosystem of tools everyday. Q: How do your social team and customer care team collaborate today?

Social Media Management 118

Social Media Management Social Media Platform Review 118

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement.

Social Media 97

Social Media Social Media Management Sentiment Collaboration 97

agora pulse

JULY 22, 2020

Interested in expanding what your social media agency can do for your clients? Consider Instagram Live collaborations. Check out these how-to tips and examples of Instagram Live collaborations. . But is that the same for Instagram live video collaborations? How to Run an Instagram Live Collaboration.

Collaboration 140

Collaboration Examples Instagram Tips 140

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

Team 106

Team Hubspot Marketing SMS 106

agora pulse

MAY 29, 2019

If you have been managing social media for a while, you are probably wondering, “Is using a native tool better than using a social media management tool?” Let’s look at some pros and cons with social media management tools as well as native tools to see which really works better.

Social Media Management 108

Social Media Management Tools Social Media Authentication 108

Buffer Social

OCTOBER 31, 2023

For inspiration, we gathered up use cases from both the beta users who have been helping us test this feature and the Buffer team.   With that, here are 11 ways to utilize this beautiful new feature to its fullest potential, five directly from our team and community. 

Team 92

Team Communities Repository Analytics 92

Sprout Social

FEBRUARY 1, 2024

If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. Throughout this article, we’re going to address three key benefits of using a Facebook publishing tool and introduce you to 12 useful options for your business.

Publishing 94

Publishing Tools Brands Facebook 94

Buffer Social

DECEMBER 15, 2021

While we know a lot of small business owners who manage their own social media profiles and love doing it, for some it makes more sense to bring on a dedicated social media manager to free up their time and creative energy. What do you think is the future of organic social media? (In

Social Media Management 82

Social Media Management Process Social Media Applications 82

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Get the template 14.

Template 105

Template Templates Social Media RFP 105

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing 127

Marketing How To Sample Samples 127

Social Media Strategies Summit

DECEMBER 16, 2022

Karla Fung , Social Media Manager at UC Davis, hosted our Higher Ed Summit session and featured expert insights from: Sarah Barnes , Associate Director, Communications and Marketing, Harvey Mudd College. Lawerence Synett , Director of Social Media, University of Colorado Denver. Placing Trust in Students is Vital.

Social Media 130

Social Media UGC Project Collaboration 130

Sprout Social

FEBRUARY 25, 2021

When a company lists that they are seeking a "Social Media Guru" you immediately know they don't know s**t about social media. Social media managers are often told, "work your magic!" Not sure what professional social media management looks like?

Social Media Management 115

Social Media Management Marketing Collaboration Skills 115

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts.

Social Media 178

Social Media Strategy Marketing Curation 178

Social Media Strategies Summit

DECEMBER 29, 2022

To help government agencies tie social media into their broader communications strategy, we organized a panel session at our recent Social Media Strategies Summit for Government. What can you do to place social media front and center in your comms strategy?

Strategy 130

Strategy Press Release How To Collaboration 130

Social Media Strategies Summit

SEPTEMBER 18, 2023

In this article, we’ll share insights from Port of Seattle’s Social Media Program Manager Abbey Lampert , who speaks about: How to manage an influencer program on a small budget Tips for building relationships with local influencers Best practices for hosting influencer events Her learnings benefit what Abbey calls “less sexy organizations” (i.e.,

Influencer 130

Influencer Travel Retail UGC 130

Keyhole.co

DECEMBER 15, 2023

Mentionlytics is a solid social media management platform. Top 7 Mentionlytics alternatives for 2024 Let’s look at some social media monitoring tools you can use as alternatives to Mentionlytics. The remaining Team, Pro, Advanced, and Enterprise are $119/month, $199/month, $359/month, and $833/month, respectively.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Hootsuite

JUNE 24, 2020

With a social media content approval process in place, all content is vetted, edited and approved by select team members ahead of publication. . This article outlines: The benefits of creating a social media approval workflow. . How to create a workflow that is efficient for your team.

Social Media 145

Social Media HootSuite How To Template 145

Sprout Social

JULY 28, 2022

Today, 66% of social media users say short-form video is the most engaging type of social content. To keep up, social teams must produce videos efficiently—without working to the point of burnout. In this article, we take you through our video production process from script writing to final edits.

Template 94

Template Templates Social Media Video 94

Sprout Social

MAY 11, 2021

If you want to optimize your processes, your social media approval workflow is a great place to start. In this article, we’ll go over how this day-to-day interaction can strengthen agency-client relationships. Client-agency relationships get stronger when these processes become mini-opportunities for collaboration.

Collaboration 126

Collaboration Review Process Banking 126

Sprout Social

DECEMBER 3, 2020

The depth of features and parity to the desktop version make it so that users can seamlessly switch to managing social from anywhere. Learn more about how this pocket-sized solution provides big-time benefits for social media marketers. See an article that you want to add to your calendar? You’re set!

Mobile 137

Mobile Notification Collaboration Library 137

Sprout Social

MAY 8, 2023

Keep reading for more tips from Kelley Gordon, an expert in copyright and intellectual property law, and examples that will help you create a proactive social media policy. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice.

Social Media 107

Social Media UGC Policies Guidelines 107

Sprout Social

JANUARY 24, 2024

In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals. Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter.

Metrics 96

Metrics Influencer Marketing Survey 96

Sprout Social

APRIL 9, 2020

In the last year, Sprout’s organic social media, digital advertising and creative teams put a renewed focus on testing and built a framework to help them track, understand and improve creative results. In this article, we’ll share the most valuable lessons from our experiments that can help guide your own creative planning.

Social Media 133

Social Media Collaboration Team Organization 133

Sprout Social

SEPTEMBER 2, 2022

And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. As social media has become more advanced and more important, so too has the demand on marketing and social media team. Org-wide social media marketing training.

Training 114

Training Course Resources Social Media 114

Sprout Social

MARCH 29, 2023

As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department. Yet, each team brings unique skill sets and expertise to the table. It’s important for recruitment teams to lean into these platforms.”

Social Media 97

Social Media Strategy Team Review 97

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 133

B2B Social Media Management Metrics Social Media 133

agora pulse

FEBRUARY 15, 2017

Chuck Ellis, Director of Social Media and PR at Fracture, needed to address several pain points with a social media management tool, namely to: Organize social media posts contributed to by multiple team members. I typed ‘Sprout Social vs.’ into Google and let autocomplete do the rest.

Company 124

Company Social Media Management Price Metrics 124

Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? What is a social media manager?

Social Media 86

Social Media Social Media Management Skills Survey 86

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence.

Analytics 110

Analytics Sentiment Analysis Patterns 110

Buzzlogix

APRIL 16, 2017

The growth in use as a promotional platform has lead to a spike in careers and tools built to help manage it all. Each week, a new tool is introduced to help improve social media management team’s productivity or to help curate the best content. Social Media Management, Monitoring and Dashboards.

Team 40

Team Tools Social Media Marketing 40

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 123

How To Social Media Management Metrics Team 123

Keyhole.co

DECEMBER 13, 2023

Our tool excels at tracking and gathering real-time social media data and using simple graphs and pie charts to depict the information. Keyhole is a Mention alternative offering end-to-end social media management packages. Sprout Social Another popular name among Mention alternatives is Sprout Social.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Buffer Social

APRIL 4, 2023

Passionfroot simplifies the lives of creators by providing a one-stop-shop for managing sponsorships, collaborations, bookings, and payments. It’s essentially  a storefront for fielding requests and managing back-office operations.

Content 77

Content Banking Newsletter LinkedIn 77

Hootsuite

JANUARY 18, 2024

Then plug those posts into your social media scheduling tool to make sure you’re getting them out into the world at a good pace. Bookmark the best resources Tragically, not every brand has the budget for a whole team of social media content creators, and content creation is often the work of one brave marketer or solopreneur.

Social Media 123

Social Media Tips HootSuite Marketing 123