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5 Helpful Social Search Articles

Firebelly

Here are 5 articles to help you understand social searchs relevancy to your business. Chad Richards is Social Marketing Manager at Firebelly Marketing, a social media marketing agency. Social Search Optimization A search engines ultimate mission is to serve the most relevant information it can. View an alternate.

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Monitor Your Brand Online-Part 1

Harp Interactive

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. Social media monitoring is the somewhat new but indispensable tool that all serious marketers should use in order to keep track of what people are saying about their brand, their products and their competitors.

Brands 307
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7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Keyhole.co

Keyword monitoring is when you keep track of certain brand-relevant or high-search volume keywords to see what people are searching for. Let’s say you have a company that sells video games. You can leverage keyword monitoring to see what games people are searching for the most.

Tools 52
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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

Have you ever shared an article with your best friend via WhatsApp? As marketers, this is a huge problem. After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. Despite Google Analytics’s centrality in marketing, it is far from perfect.

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How To Use Competitor Analysis To Identify New Marketing Opportunities

Keyhole.co

You can also look for gaps in the market that your competitors need to address. Another thing to look at is your competitors’ marketing strategies. If you notice that your competitors are all advertising on Instagram, that is a good place for you to focus your marketing efforts. What topics are they covering?

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Interview with Danny Sullivan Part 2: Vertical Search & Video

Firebelly

Chad Richards is the Social Program Manager at Firebelly Marketing. Watch Part 1 of their interview about The Essence of Search. Well post Part 3 about Local Search tomorrow. Your comment has not yet been posted. Your comment could not be posted. Error type: Your comment has been saved. Having trouble reading this image? View an alternate.

Video 100
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SES Chicago 2009 Video: Were you naughty or nice?

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media Marketing Checklist from SES Chicago | Main | Social Search Statistics from SES Chicago » December 14, 2009 SES Chicago 2009 Video: Were you naughty or nice? The questions were simple: were you naughty or nice? It's hilarious. View an alternate.

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