FTC Sends Letter to Search Engines Regarding Paid Ads Versus Natural Search Results
Bill Hartzer
JUNE 25, 2013
The FTC has sent a letter to many of the major search engines, including AOL, Ask.com, Bing, Blekko, DuckDuckGo, Google, and Yahoo!, form search may take in the future, the long-standing principle of making advertising distinguishable from natural results will remain applicable. Regardless of the precise.
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