The language of emoticons and SMS (text message) abbreviations might be appropriate for some friends, in some settings, but not for certain contacts and interactions in the academic and career worlds. Hiring managers are bothered by its use in cover letters and resumes, and in a large number of business and media careers, emoticons and text abbreviations are not appropriate in the work the candidate is expected to produce once on the job, so the recruiter rejects candidates who use them during the application process. We live on the electronic commons of the internet. MORE >>

1) Short Messaging Service (SMS) : Second generation or 2G digital cellular networks (PCS) enabled SMS, which was the death of pagers in the 90s. 3) Applications : iPhone, Android, Blackberry, Windows… You name the OS, it’s hard to imagine that an application hasn’t been developed yet. As Ken informed me, the applications marketplace is not the same as the smartphone market. iPhone applications are still very dominant with Android applications lagging behind in adoption rates. Marketing centric applications rarely take off. MORE >>

Custom iPhone Application for Restaurants. First of all, claim your business in the appropriate social media platforms and location-based applications. Start collecting mobile phone numbers from your customers and organize them in a database so you later send personalized SMS to them, to inform them about specials and news. Get Found Online inbound marketing Mobile Marketing Mobile Inbound Marketing for Restaurants mobile marekting Mobile Restaurants Marketing sms marketingThere are 6.8 billion people on the planet. billion Own a mobile phone. Starbucks Cup Magic. MORE >>

Little wonder that SMS is the most widely used data application on the planet. Achieving App Impact: Using SMS To Encourage Ongoing Engagement. Featured Mobile Advertising & Marketing Permission Marketing Gemalto Mobile Marketing Association smartphone SMS Tomi AhonenIn mobile, shift happens — often — and once again we could count on the recent Mobile Marketing Association (MMA) Forum event to provide insights marketers need to know in order to navigate the tough terrain ahead. Be sure to check out her follow-up analysis that just went live today.). MORE >>

In episode #9 of M-Pulse I examine a recent report from analysis firm Ovum that claims social messaging applications cost mobile network operators US$13.9 billion in lost SMS revenue last year. The chapter dedicated to this development (aptly titled TRANSFORMATION) described how IP-based applications that enable one-to-many messaging (and the growth of one-to-many broadcast models) might disrupt telecoms strategies that placed mobile operators in control in the first place. We are witnessing an avalanche of applications that enable one-to-many messaging. MORE >>