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15 Golden Rules of Content Marketing in 2018

Pam Moore

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. I think often times marketers over complicate what should be simple. Don't give up quite yet.

Content 163
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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Real Estate.

Industry 231
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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. While the networks add Story capabilities to their channels, the data from users showing increased interest follows suit. Social Media Stories Breakdown by Channel.

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LEGAL ADVERTISING RULES: HOW ABOUT THAT FLORIDA BAR?!

Myrland Marketing

The Florida Bar Association continues to encroach on lawyers’ digital real estate. Required Content, we find out what must be included in all updates on Social Media: (a) Name and Office Location. Required Content, we find out what must be included in all updates on Social Media: (a) Name and Office Location.

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Snapchat and the $3 Billion Question

The Realtime Report

In the wide world of social media, Snapchat remains somewhat of an enigma. The seemingly simple picture-sharing app is making headlines and has raised a number of questions amongst businesses and marketers alike, including but not limited to: How viable is Snapchat as a marketing tool for businesses? Who and How Many?

Questions 156
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How to Master Evergreen Content Marketing to Grow Your Business and Save Time

Pam Moore

If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it. So what is evergreen content marketing and how can it help you achieve your business and marketing goals?

Content 60
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23 Simple Ways to Increase Facebook Engagement (Free Calculator)

Hootsuite

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. And an engaged audience that wants to interact with your brand is something every marketer should aim for. Facebook engagement matters because it can help extend organic reach.