Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

APRIL 20, 2010

Which is closer to buying, a consumer searching for “flat panel TV&# or a consumer searching for “26 inch 720p flat panel TV.&# ? More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse?

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

JUNE 24, 2010

One of the local Twitterati here had Chris Brogan up to Maine for a social media conference, and I caught it on UStream. I'd buy a book from him. Heck, I'd even buy a lithium powered weed whacker from him if he endorsed it. So…what can we REALLY learn about how infomercials being applicable to social media?

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

MAY 25, 2010

While having some measure of Web design and programming capabilities is almost a requirement, being in the business of constructing Web sites and applications per se, is typically a losing proposition for most agencies that are not involved in that business at scale. Note that I didn’t include Web design.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

MARCH 25, 2010

Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications. And It’s Free For now, Swix is in beta, and very much wants feedback from people interested in social media measurement. A white label version for agency use is also in the works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JUNE 2, 2010

While it's obviously not as public as a social network, it seems that the mindset is, “I trust their opinions, I'll ask them a question.&# link] bob nunn Diesel Jeans lets you a dressing room camera to see if your social network 'like' you in those pants. link] jaybaer Good stuff.

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

APRIL 13, 2010

See my review of the iPad review here) This content would also make a fantastic Facebook application. Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? “You know what I do when I go to a networking event?

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

MARCH 3, 2010

Communicate with Content After strategic thinking, the key to social media success is content creation. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. The game is going to change in a big way very soon.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

JUNE 11, 2010

And I look forward to buying as many of you a cocktail as possible on publication date. Hopefully, the book buying public agrees next year. Hopefully, the book buying public agrees next year. Hopefully, the book buying public agrees next year. Hopefully, the book buying public agrees next year. I know it.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

SEPTEMBER 20, 2010

Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Kipp Bodnar´s last blog. Up 50% over last year.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

APRIL 14, 2010

Tami [link] Tami Hello jay, Great points and not just for Social Media but for doing business in general! I find it really annoying to see a stream of tweets that contain nothing but the message “buy my stuff&#. I've often wondered how many of those buy-my-stuff Tweets are confusion rather than laziness. link] Sarah Z.

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

SEPTEMBER 21, 2010

I’ve played with social media at a personal level and now it’s time to take it up a notch. My applications are for a medical practice (think HIPAA and it gets a little stickier), a major cycling event and for my charity cycling team. . – Posted using Chat Catcher John Coomer Great presentation & panel yesterday.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

You need something that’s easy for you to use and that will be practical for the application you have at hand. applications like Facebook, Twitter, Skype, etc. What they often don’t realize is that they can safely enable these applications through the use of smart policies. s to ask before buying, ESP!

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 31, 2010

And in the end you can’t help but humanize the whole process of brand building if you buy into this as the right pathway for business growth. So I think, if you take a look at social media and the web through a wider (and more applicable) lense, you’ll see that there is a great deal of conversation happening.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. This is a social address book, and social CRM application at each extreme.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

MAY 20, 2010

link] Martin Seibert We are creating a social media metrics application at [link] that will centralize all your web stats in one place. I bought a dozen pair, found shoes-vip website selling shoes best, where I can buy cheap Nike Shox Shoes , and is still original. We only have twitter, facebook and bit.ly

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

APRIL 8, 2010

I've heard others claim that they keyboard and USB adapters allow it to be laptop-like, but to me what buy a device when you're just going to attach a bunch of things to it that makes it more like a laptop? This is pretty much a show-stopper for any applications that require precision beyond a finger touch. Perfect aalysis.

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Social CRM The new telephone. I’m not about to banish “social media&# from Convince & Convert.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. So, fully expecting each of you to tell me I’m wrong in the comments, here are 7 reasons why Twitter is not the Valhalla of social media: 1. I love Twitter. to people like me.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

JULY 13, 2010

Threatens Your Personal Brand as a Leader: At the end of the day, clients and prospects want to buy your counsel — not your special departments’ and certainly not your junior staff’s. I'd argue that social media is like sales, recruiting, or communications. Stop delegating and start absorbing.

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

SEPTEMBER 21, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. link] Mark Levy Great list Jay.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Facebook users do not realize that their status updates can be as public as they are, much less searched through an application like kurrently.

Social Media 164

Social Media Strategy Engineering Social CRM 164

Convince & Convert

JUNE 30, 2010

To Daniel Hindan: I think it’s funny how people are willing to pay a sales force commission but they’re missing the boat on what could be a free sales and referral system, by hiring an intern or training existing staff members about social media. Good post, Jay! The title really got my attention on Twitter.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

MARCH 2, 2010

What we’ve done is treat Social Media like other campaigns that can be individually tracked from number of clicks on a specific activity, to the website, through a lead form to show lead generation (where applicable), and all the way through to the pipeline (using our marketing automation tools). Probably none.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Convince & Convert

APRIL 7, 2010

It’s never going to be Facebook (unless Facebook buys them), but don’t ignore geo-location apps. I agree that the discovery piece is not what it could be within the Foursquare application. I don't buy your argument that you don't want to use it because they aren't using it. Go for it in the comments.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

JULY 9, 2010

They loved the behind-the-scenes experience and the transformation tips from Stern – particularly because they saw how effortless the make-up application was. And the online influencers recognized that for what it was: transparent and authentic. Better yet, they loved their own transformations afterward.

Influencer 122

Influencer Ustream Authentication Social CRM 122

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Whether B2B or B2C, customers are buying based on what they need. The Secret Sauce Is Relevance I’m noticing common themes among social media successes like BBVA bank.

Social Media 119

Social Media Strategy Mobile Consultant 119