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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care.

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Wanna Present Like Steve Jobs?

The Marketing Blog

Jump to Comments Enjoy this fantastic BNET video as Communications coach Carmine Gallo talks about the various techniques that Apple CEO Steve Jobs uses to captivate and inspire his audience. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0 Theme: Pressrow.

Web 2.0 100
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From The Information Age To The Connected Age " GigaOM

Buzz Marketing for Technology

Netgear Joins the Web 2.0 Jason Calacanis launched yet another discussion of the future of the web with his official definition of web 3.0 , in which web 2.0 Maybe instead of getting tangled up in discussions of what’s web 1.0 vs. web 2.0 vs. web 3.0, Companies do too.

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Grow Your Wiki

Buzz Marketing for Technology

Web Content 2007. Web-based spreadsheet. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 Insubria and OpenKnowledge are hosting the International Forum on Enterprise 2.0 7 effective wiki uses and the companies that benefit from them.

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The Power of Product Packaging

The Marketing Blog

Home About In the Media Keep Reading Cab Drivers as Word-of-Mouth Marketers? Rajesh makes a lot of sense when he quotes this in one of his blog-posts – ‘Though packaging is at times considered as the 5th P of marketing mix it has not received the attention it ideally should have.’ January 28, 2008.11:02

Products 100
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Applying the Johari Window to as/w Product

The Marketing Blog

Home About In the Media Marketing, Social Media & Branding Blogs in India My Dear Consultant – Think About It ! The Story Public: A common set of features that are visible to both my market and myself. Hidden: Set of features which only I know but my market i.e. my target audience/prospective customers do not know.

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?