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Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. million Their football-specific and apparel accounts also have millions of followers. But, it’s interesting to note Adidas Originals, their spinoff apparel venture, has more followers on Instagram than their main account.

Sports 59
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How Pixlee Improves Your Email Performance With User-Generated Content

Pixlee

The first email marketing campaign was in 1978. Decades later, email marketing still generates the best ROI of any channel. Our culture has changed a lot since that first email blast, and it’s important to evolve your email marketing tactics to keep up with new consumer expectations. . It’s a daunting task if you go it alone.

UGC 98
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10 Ways to Boost Your Social Media ROI

Social Media Strategies Summit

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. The first step is to define the goals of your social media marketing.

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2017 Social Media Trends Check-In

Ignite Social Media

At the start of the year, we wrote about the four trends social media marketers should expect in 2017. LinkedIn recently announced a new feature called “Storylines” which curates and displays trending news stories and content, similar to Facebook and Twitter. Here’s an update on social media trends to bring you up to speed.

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5 Times Brands Used User-Generated Content to Build Inclusivity

Pixlee

Inclusivity needs to be not only a goal in marketing but a priority. . UGC is a powerful, free marketing tool available already at your fingertips if you know how to find it. A vast number of brands are now incorporating UGC into their marketing strategies, knocking their sales and conversion rates out of the park.

UGC 56
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How to Get More Email Subscribers with Influencer Marketing

Pixlee

Leading marketers are always looking for ways to link their owned media platforms with their influencer marketing program. While influencers are on the newer side of the marketing scene, email marketing is a tried-and-true medium that almost all industries already benefit from.

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How to Create an Inclusive Holiday Marketing Strategy

Later

An inclusive marketing campaign has never been more important in 2020. Inclusive marketing allows you to represent people from various backgrounds — whether it’s related to race, body size, sexuality, ability, and more. . How to Create A More Inclusive Holiday Marketing Campaign. No lumps of coal here! .